<![CDATA[GURU MARKETING TIPS - GURU Lead Building]]>Tue, 14 Sep 2021 18:12:04 -0700Weebly<![CDATA[LEADS! Where Do They Come From?]]>Wed, 10 Jul 2019 05:15:44 GMThttp://gurumarketingtips.com/guru-lead-building/leads-where-do-they-come-from
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All Businesses Need Quality Leads
         by Stu Leventhal (Guru Marketing Tips - Author)

Leads give your sales team someone to pitch to. Leads should be better than just calling on names on a list.

Leads need to be qualified before a sales person takes action because; time is money. You do not want your sales people to waste valuable time on shady leads that never result in sales. 

What Exactly Are the Best Type of Leads?

The 12 Best Places to Get Reliable Serious Leads Are From:
  1. Your Past Happy Clients
  2. Business Associates With Great Reputations
  3. Friends and Family
  4. Neighbors
  5. Your Suppliers
  6. The Service Professionals You Use - Your; Lawyer, Accountant, Insurance Agent...
  7. Networking a Events like Trade Shows
  8. One's Blog, Podcast, Social Media Conversations or by hosting an informative webinar
  9. Lead Capture Strategies Like Free Offers Throughout One's Website
  10. Paid Advertising; Radio and TV Commercials, Newspaper Ads, Direct Mail Campaigns
  11. PPC or Pay Per Click, Online Advertising.
  12. Emailing Promotional Materials and Sales Pitches

​P.S. Telemarketing still works!

Know that how you go about searching for leads usually depends on the industry in which you work. For example, large insurance companies and banks do a lot of snail mail (junk mail). It works for them and they have the big budgets to afford to mail lots of post cards and pamphlets and special one time offers.

A computer startup would probably do much better by attending a techie trade show full of computer fanatics or by renting a booth at a new tech expo.

How To Tell What Strategy Gets You the Best Leads

I usually recommend testing a lot of marketing lead generation ideas. You evaluate the lead generating tactic by figuring out how much it costs you to get one new lead, while using a particular technique.

The best lead getting ideas are the ones that cost you the least per lead. So how much did that radio ad cost and how many leads did you get?

How many of those leads actually bought something from you or hired you? Next, do the math and figure out how much it costs you to get one lead via a radio ad. Does it cost you more per lead if you take an ad in the news paper? How about a pay per click ad on Google Search?

Well of course you know I am going to advice you to put more money into the lead gen method that gets you the most leads for your money. The questions though are, how well designed was that poor performing radio ad? Was it aired on a good radio station...for selling your product?

What if you added a celebrity to the commercial? Would making the radio ad funnier get better results?

So you see evaluating and testing your lead generation activities is not always about the math. Being extra creative can get you leads...on any marketing platform!  
]]><![CDATA[Guru Lead Generation]]>Fri, 31 Jul 2015 14:18:06 GMThttp://gurumarketingtips.com/guru-lead-building/guru-lead-generation Finding Cyber Leads...

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BUILDING NEW SALES LEADS!

Cultivating Customers Like a GURU
     By Stu Leventhal

Guru Marketers find sales leads fast and furiously! We have more leads than we can handle and make sure good leads are constantly coming in.

The first priority is to get good, reliable, current contact info. The minimum goal is a first name and an email address so you can add the new customer prospects to your email list.

But there are sales leads that you have to call back and then there are people calling you who are ready to buy now!

The way you separate the urgent ready to buy leads from the just interested in more info or shopping for prices leads is by having loads of content published with calls for action for every step of your sales process.

Make no mistake, you do not want to talk to or discuss anything with unqualified leads! You want your web real estate to weed out the great leads from the not sure yet, undecided leads. You'll engage further with the undecideds via sending them more cyber info or by sending them to different more specific content or offerings.

Gurus automate! Our software takes care of everything! We certainly do not participate in phone tag and endlessly leaving messages on answering machines.

Your time is the most valuable thing you have going for you. The value of having fast communication systems is that you can send people to other places quickly to further qualify exactly what they are looking for.

*Find out more about fast endless SALES LEAD GENERATION!

Read GURU MARKETING TIPS by Stu Leventhal
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