To Portray an Image of Competence and Wisdom in a Field as Competitive as Marketing; One Surely Needs to Be Able to Speak the Marketing Lingo!

Can you use all these words correctly?

​So, how well did you fair in the Marketing Word Scramble? After you check the answer key in the comment section.... Ask yourself how much do you really know about each of these words. Could you write a blog post or an article with each of the Marketing Words as the topic?

Can you unscramble the letters below to reveal the bonus words of the day?
RAVIL
MROCEMEC
YERBU

*I Hope You Had Fun Playing Our Guru Marketing Challenge... Word Strengthening Game!
Remember... The Guru Talks the Talk and Walks the Walk too! 

​Let’s face it, the big question for all companies, sales agents, small business owners, entrepreneurs and CEOs is; how can we do more business? Any ideas are worth considering. We all want to sell more and more and then MORE!
 
But how, how, HOW?
 
What attracts new clients and customers to take a chance with a different company? How can we get our current customers to buy even more and to try all of our other products too? Can we convince a client to sign a long term contract to continuously buy from us for a stretch of a few years? Can we entice happy customers to purchase in bulk?
 
Everyone is talking about the potential for doing business online, the far reach of cyberspace and the power of social media, e-mail marketing, SEO, PPC ads and even blogging… Offline advertising with newspapers and on radio stations and TV commercials are all still here and going strong too; not going the way of the dinosaur as many in marketing and promoting predicted over a decade ago. So what should a company leader put their money into?
 
Where will a startup company, with a limited budget, get the biggest return for their dollars spent and time dedicated?

Is online marketing really as great as everyone selling various web marketing solutions say it is? If so then what are the best places to invest ad dollars in, for a company that wants more business and good biz leads? How should a global commerce company and a local neighborhood company be marketing differently from worldwide corporations? Why?
 
What really works for a local business; corner store, bar, deli, accountant, realtor, comic book store, landscaper, barber shop… and what works best for a global seller, big brand name or supplier to the whole world?
 
Is blogging and social media posting really free? Do I need to hire a SEO expert to get Google and other search engines to start recommending my website to web surfers and people looking for the goods and services I supply? Can I tackle SEO and SEM myself, competitively?
 
How can I dominate my industry and leave my competitors behind in the dust, once and for all? I know I need techie stuff but I do not know which stuff? Plus how much should one expect to pay when hiring these various digital marketing wizards?
 
Boy oh boy, there sure are a lot of things for modern day marketers, business owners, managers and biz leaders to consider when making up their marketing budget plan for the year. There are just so many, many people claiming to be ready and waiting to make your business soar! How do I choose?
 
We all want the best results per every dollar spent so first we have to determine what our goals are. Just saying more clients or more orders or more profits are my goals is too vague. Understand that there are steps to growing your business; so you need specific goals to shoot for concerning each step of the process.
 

1. Find where new potential customers and clients are hanging out online and offline. You cannot pick an effective marketing style or method or design a winning strategy unless you first know where your marketing will be encountered by your targeted new client pool of potential prospects.
2. Once you have a target prospect pool in mind to pitch to, you still have to convince these new potential clients to trust you enough to give you some contact info so you can send them more special info and design a unique custom marketing strategy prepared to sales pitch to each individual.
3. Ask new potential clients for information about themselves. Who are they buying from currently? What brands are they using now, for the services you wish to supply to them? Are they happy with their supplier? Why? What will it take to convince them to give your brand a try?
4. Sales pitch and sales pitch again using a different methods then sales pitch some more… Test and try out new pitching ideas until you start to learn what works best.
5. Find out what it will take to convert a new prospect into a paying customer. How are your biggest competitors vulnerable? Is there a niche in the market place that is not happy because they are not being serviced properly?
6. Next you want to be sure that your new client starts to gradually order some of your other products and eventually is using all of your products and services.
7. Service the new account. This is where you keep the new client happy and re-ordering. You have done a lot of work and spent plenty of time and money to win these new clients away from your competition; you do not want to lose them now! You also want to over deliver so that they are so pleased that they start upping their orders.
8. Ask your happy clients to recommend you and send you some referral business.
9. Brand Building… Eventually you want to have an authoritative brand in your field of specialty that gets you orders based only on the stellar reputation of your company and its long standing record of years and years of pleasing customers. But you will not get there, to be the industry champion, unless you start right now and continue to work hard day after day, month after month and year after year.
10. Networking: You have to find other businesses that are already in with the prospects you are targeting. They have the customer base that you wish to do business with. Can you propose a collaboration so your company and a new networking partner will both benefit by teaming up?

 
Brand building as well as networking require brand reputation management, meaning you have to be vigilant about countering any negative publicity such as bad customer reviews on all those popular company product and service review and rating sites. No decent company will want to associate their brand with your brand unless you have a stellar reputation and an impressive business history.

Yes dedicate yourself or someone else to following up with any customers that leave you a bad review and make it your top mission, to do whatever it takes, to win them back!

These are just some of the usual steps used to turn a stranger into a loyal customer of yours. Every product type, industry and company also has its own unique stages to its sales process.
 
When you determine how to allocate your marketing money, you must allot some funds as well as the necessary staff and time to each important step of the new client wowing process. Each step will usually require a different type of marketing to move the potential new client closer and closer to actually placing an order or hiring your company and then becoming part of your brand fan club. There will be a strategy that works better than all of the other strategies most of the time for each step but you will have to experiment and learn by experience what works best for every stage of the process.
 
Once you know what works, do not just stop there; keep improving your methods so they work even better the next time.
 
I wish I could tell you that there was one best way to market but the truth is there are many best ways and each of your competitors are probably doing it differently from you and from one another. Some will put their efforts mostly into e-commerce while others dedicate more time and funds to traditional offline business. You have to market based on what you have to work with.

An established top company obviously has more funds for promoting than most others in the same field. A new company may need to really out market the established companies to get customers to switch brands they have grown to trust over a lot of years of doing business with the same company. Remember people do grow fond of their salesman and most of us are resistant to change.

Folks will not change brands willy-nilly; you have to work hard to steal away customers. 
 
You should make it a priority to stay informed with what your competition is up to and then plan to counter and beat their strategies. If there are industry trends, and there usually are some then you have to join in with those trends. Always take advantage of a growing fad in your industry. You have to show that you are current, in the know, up to speed and never yesterday’s news.

Using the Web’s Reach to Make Your Mark and then Some!

*SOME WEB PUBLISHINGS GET SHARED AND PASSED AROUND A LOT ONLINE, MOST DO NOT…

           By Stu Leventhal - Guru Marketing Tips

There is a lot of stuff to read on the web. There are plenty of places to visit, all full of enticing web content.

We first search and browse until something catches our eye. That means the most important thing a web publisher or online marketer needs to concentrate on creating is posting interesting photos and striking graphic images and great alluring titles! You have to first slow down the skimmers then capture their attentions or no matter how great a scribe you are no one will ever get to read your words of wit.

As we start to read we are evaluating. Our finger is still on the mouse or curser ready to click away instantly if anything annoys us so the first few sentences and phrases must disarm us, charm us, mesmerize, enchant, wet our appetites and make us hungry for more!

Heck, this is the same challenge that authors and writers have had from the beginning of penmanship thousands of years ago. Create a great title and hook the reader with the first few lines. The only difference is that now the reader has at their disposal tons of options with which to immediately replace your writing, if they are unhappy in even the least bit.

Online readers have little patience and lots of stuff to choose from and no one feels guilty about clicking away after a split second from work that took an author days or months to create.

What we are looking for is something that not only interests us but that is shareable too. Why? Because we all have limited time and we all are heavily involved in many ongoing activities online. We are not reading and searching just for us; we search for our online social communities and cyber friends and the groups we belong to. We want to read and learn stuff too but that is personal research which is not what most of us are up to most of the time when we go online.

More often than not we are looking for things we can share with our internet communities because we want to contribute to discussions, we want to fit in, we want to be liked whether we are online or offline. We wish to grow our followings and that takes active participation.

If you want your online work and creative online endeavors to be passed around the net and talked about in your industry or field of expertise then you have to set up the stuff you post and publish so that it is easy to share. Design your publications so people will be proud to share them and proud to link to then.

Can you see how and why effective online writing would be more difficult to accomplish and produce than writing for offline publication? Remember that there is just as much, if not more competition vying for your online audience as there is competing for one’s offline audience. So, why is it that people believe that online publishing and posting can be less quality than offline magazine articles and newspaper articles and paper books and traditional publishing manuals, guide books and handbooks?  

People stop browsing to read and take a closer look at the most intriguing titles and dazzling images.

Know that you cannot pull enough people to your own publications for it to matter much all on your own. You need others to share! That is the key guru web concept to embrace when designing your internet marketing strategies and campaigns.

No matter how big your following is or gets, your aim online is still to publish stuff that people will want to promote and share with their followings and friends. Post stuff others can use!

Whenever you write; copywriting or creative writing, do it with the intention of writing something that your fan base can share with their cyber families, friends and followers who in turn can share it with their groups and so on...

Great content online is far and few between and it is also in high demand. That means, if you are capable of producing great content you can own your piece of the internet pie. But what people are looking for is more than just great reads. They are actively and constantly seeking new stuff that they can re-post, link to, discuss, debate, critique.

The average person, small business or big business can not produce all the content they need to participate effectively or influentially online all by them self.

Learn how to create content that is very shareable and then when presenting it to even just a small audience, it will still be enough to start your content spreading all over cyberspace. Let the world promote for you! You’d be surprised at how little you really have to publish to become known all over the globe!

*Read GURU MARKETING TIPS by Stu Leventhal and learn how to take advantage of the most effective marketing opportunities in history!

*Want to write better, clearer, more persuasively, convincingly, entertainingly, funny or informative? Read A NEW TALE a Creative Writing Tutorial by Stu Leventhal

                         GURU BIZ PROFIT BUILDING...

A GURU BIZ STATE OF MIND =s A GURU PROFITABLE BIZ STATE OF BEING!

              By Stu Leventhal - Guru Marketing Tips

The longevity factor of online content should be reason enough to always give one’s best effort to creating online publishing and to always post your best most honorable stuff. Always keep in mind that once published, your online web content will be around for a while and it is up to you whether or not you keep it working for you by managing it properly.

For some odd reason the general consensus is the opposite of the above. Most reserve their very best marketing efforts for offline business and contribute their subpar and fast created and often rushed work and even harebrained schemes to be used for their online web real estate.

The hardest thing for GURU Marketers and GURU Business Pros to learn, fully fathom and then adopt as their mantra is that everything you or your company does online or offline, internally or externally, affects the company or persona of what you are promoting. Yes, every business move or decision that you make has the potential of being great GURU MARKETING! But also, your offline and online reputations are always at stake when you try out any new business ideas!

If you learn anything, know that there is no sacrificial business or marketing efforts! When you screw things up you have to fix your mistakes and fix them fast or whatever it is, it will have a negative biz affect!

Regardless of how much or little money you sunk into a business or marketing or promotional project or idea you cannot publish things that will be representing your company for a long time that are a risk of becoming an embarrassment to the company or towards yourself. Always market with the utmost of business internet marketing dignity and integrity especially online!

I am not sure who began the myth that just because a lot of online marketing is free to do that one can practice it however they feel like it with no repercussions. When online efforts like blogging or social media are done badly they can harm and go on harming for a long time! There are big risks to not taking one’s online personas seriously!

In our modern digital age, online reputations are part of every company and every business venture or biz project regardless of whether or not any business itself is conducted online or if money changes hands digitally. If you are not managing your online reputation then someone else is in control of how you are being perceived by online audiences and most likely it is your competitors!

Business pros in every industry can no longer ignore the influence of online perceptions…

Find out how to dominate your market place online and offline by reading:

GURU MARKETING TIPS - Genius Business Discussion by Entrepreneur, Business Consultant, Mentor, Stu Leventhal

*You too can be an Online Offline Web Champion!

Internet Marketers are fierce competitors but they all have a passion for their field and a weak spot for new wanna bees who are willing and excited to learn! Now is your chance to find out the magic of doing any thing business! Just ask and you shall receive!

#learnIM #Guru #gurumarketingtips #marketbetter #biz #admagic #businessmarketing #businesstips #Salestips

*Do not forget to sample read the first 15% of the new BIZ BOOK - Guru Marketing Tips - The Online Offline Web Champion! By Author, Business Pro, Guru, Stu Leventhal *You'll learn more from the first 15% that you will from ant college courses out there!