GURU MARKETING TIPS - Social Media

Social Media For Entrepreneurs & Startups

Sat, 13 Jul 2019 18:28:52 GMT

Social Media is the Grand Business Equalizer
By Stu Leventhal

All markets shift. Its a buyers market then its a sellers market. The best companies and pros roll with the times and do good, no matter what market conditions are. Yes it does help if you are good at predicting where your industry is headed before your competition realizes it. But the point is; the great businesses are adaptable.

All times are good times for great business minds...

One of the best modern day things for any business to have access to is multiple markets. Social Media allows any company, big or small, that wishes to learn how, the ability to sell to the world. Rarely is the whole world in a depression. But even if the economies of all nations are struggling it is still an advantage to be able to sell to any potential buyer anywhere.

Of course you will have to put in some time and effort to build relationships on social media platforms but it will be worth it. You can increase your notoriety, strengthen your brand image and make connections on any and all of the social media platforms; Twitter, Facebook, YouTube, Pinterest, LinkedIn... Just choose the one you like best and get started. Doors of opportunities will be made available to you with time.

How Businesses Win Using Social Media

Do not launch web real estate unless you are ready to give those web projects the attention that is needed for them to be appreciated. Instead, use social media platforms. Your blog and website needs to be constructed to please one specific visitor. You can set up social sites to cater to various different audiences and target a different type of fan on each social media platform.

Once you are trying to create things that one type of reader, viewer would like to have access to (writing, videos, photos, instruction, how to guides, breaking news…), plus you put those desired things in one place online, just like offline… your web realty will begin to thrive.

Most websites as well as social media channels are confusing and thus people, visitors, do not stay there long. Anything you put online should be easy for a web browser to determine what it is about and whom it was published for. They should be able to decide instantly if they wish to spend more time exploring your website, blog or social media stages.

Your web properties showcase who you and your company are so take your e-publishing seriously. Social media gets passed around so bad embarrassing posts can do you damage.

The idea that posting online is free and therefore whatever orders and new customers you get from your social media activity… is just icing on the cake is nonsense! You have to publish carefully and using quality standards if you wish to drum up business online. Yes, social media requires a plan and setting specific goals or you will get lost and be moving in a million directions.

There are nothing but tough audiences online. You cannot expect to wing it and win with social media.

A business that takes their E-audience for granted; wasting their fans and customers and prospects’ time with poor quality posts will quickly get a bad reputation among web browsers. Online audiences talk to each other. They will warn people away from a bad website or blog.

When you publish great interesting, funny, informative things people tell others about you. So e-publicity or word-of-mouth advertisement goes both ways. When you publish boring, not well thought out writing or videos or images that do not really go along with your page’s theme…people tell others to avoid you and they recommend your competition as an alternative. Publishing volumes of content, just to have the most stuff out there does not work!

Yes, you do have to publish and participate e-socially, consistently! You really cannot take a vacation and not respond to your audience for a few weeks. When you come back from vacation you will find that your fans left you and found someone else to entertain them.

Up your quality of web publishing on the web places you own yourself and manage yourself and you will gain visitors on your social sites. Your social media fans will research you and find your website and blog if they are interested in hearing more from you than they are getting on the social platform where they follow you.

Remember the visitors and social media fans you converse with have to actually be interested in doing business with you for your company to get orders and profit. This is why chasing traffic numbers does not work either whether on a website or a social media stage. You need to attract the right web browsers not just anyone to your web real estate and social media accounts.

You, as a business or professional, still have to get people to trust you enough to be willing to purchase from you.

Can you see why tricking people to your web realty, is not the wise way to begin the customer business relationship. By publishing junk, you are just telling your visitors that they need to be on their guard. The message is that you are not serious about doing business with them. You are not being completely honest with them from the start and thus they have to be cautious when dealing further with you.

Publishing lots of Junk online just makes it more difficult to actually, eventually sell something. These people think they know you. Me and you know that they do not. But this content marketing strategy that relies on producing volumes and volumes of stuff that no one really needs to see is telling your visitors that you feel you can dupe them into ordering something from you.

Most people take offense to that and all online browsers hate when their time is wasted. Yes, even if they are only on your junk content filled website for just a few seconds they do hold a grudge against you.

Know that your reputation and brand gets tarnished if you do not have pride in your online publishing. Always publish the very best things; videos, text, photos, graphs that you can.

People on the other side of the globe only have your posts to judge you by. They want to do business with someone of integrity.

Social Media Should Be A Big Part of Any Company Promotion Plan

Fri, 23 Jan 2015 12:30:42 GMT

There are all kinds of theories on how a company can best use social media; Facebook, Tweeting, Pinterest. The theories almost all work fine. The questions are what do you have time to do and in what format do you like communicating in? Just know Social Media is here to stay!

READ! - GURU MARKETING TIPS By Stu Leventhal

Social Media Marketing Campaigns

Wed, 12 Jun 2013 11:18:40 GMT

Leverage Your Business & Marketing Power
On The Hottest Promotional Platforms On The Internet!
...Up-dated and now Current!

You need business customer leads and promotion for your products and services so you open an account on some social media sites to try to attract new business. But where do you start?

The 8 Best Social Media Platforms for Marketing:

Facebook - Has the Most Members
Twitter - Is the place for keeping abreast of breaking news. Keep in mind your messages need to be short. Try to leave a link leading to further info about your tweet message.
YouTube - If you have videos that promote, this is the place to put them. Owned by Google, YouTube helps your website rank in the Google searches.
Pinterest - A place for curating images that are online about the same interesting theme.
Instagram - Great for sharing photographs and videos too!
LinkedIn - Social Media for Business Professionals. LinkedIn is great for networking as well as being a very good place to find your next star employee.
Tumblr - Considered a mini-blog platform.
Snapchat - Similar to Instagram. Great for sharing photos and videos

There is obviously a learning curve to getting good at marketing on each of these social media platform. You need to study your customer base and see which social sites they prefer to use most. Also see where your competition puts their efforts.

Your goal is to beat your competitors and win more customers and clients.

You will not be able to have a great presence on all social media stages because there are more than the 8 social sites that we highlighted above. You have to pick one or two and build a loyal following and audience before you start playing around on the other sites too.

Social media requires constant posting, commenting and engaging with other users on the platform to be successful.

SOCIAL MEDIA Web 3.0 -
Marketing on Our Social Sites Exposed!

Social Media Giants are Now bigger than TV!

Millions and millions of people play on various social media sites daily. Youth, teens, adults and seniors all use social media. But, what is the fascination with social media?

How did social media become so popular so fast?

Most Importantly; Why Are We Suddenly Hearing Such Bad Press About our Beloved Social Media Sites?

Yes, social media sites are being accused of hording info on their users (members) and then selling that info to companies, governments and large wealthy marketing firms. The worst part about this news is that they never told us to the extent they were using our personal info that they have been accumulating over the years.

So, what Does the Future of the Internet's social media giants look Like? Let's start at the beginning.

Social Media - the Early days...

In the fall of 2001, the Dot Com Bubble burst! Fortunes that had been made overnight were lost overnight. There were a lot of victims.

The sky was falling. It was a very scary time for a lot of people. Some said that the World Wide Web was just a flash-in-the-pan idea that had been over-hyped and that the crash was irrefutable proof of that fact.

There were, however, some survivors of the 2001 dot com bust. The survivors had a few important commonalities and there were those who insisted that the World Wide Web was more important than ever and had a very bright future indeed.

One of those who saw the results of the 2001 dot com bust as a ‘glass half full’ rather than a ‘glass half empty’ was a man by the name of Tim O’Reilly. O’Reilly (of O’Reilly Media) met with Dale Dougherty of Media Live International in 2004. Out of that meeting the term ‘Web 2.0’ was born...or so the legend goes!

Now of course we've moved far past web 2.0 and it's web 3.0 and 4.0 time too! Still we need to start at the beginning to understand where we are now and where we're heading...

Defining Web 2.0 - 3.0 - 4.0

The definition that Tim O’Reilly gives for Web 2.0 is: "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as the dominate platform, and an attempt to understand the rules for success on that new platform."

"Chief among those rules is this: Build applications that harness network effects to get better... the more people use them."

Web 2.0 can be viewed as an upgrade to the World Wide Web. It is still the web but it is a new and improved version of the web.

New technologies such as blogs, social bookmarking, wikis, podcasts and RSS feeds are just a few of the technologies that are helping to shape and direct Web 2.0.

The Web before the dot com crash is often referred to as Web 1.0 now... but only since the coining of the term Web 2.0.

Some of the more obvious difference between Web 1.0 and Web 2.0 are: DoubleClick replaced by Google AdSense, Britannica Online replaced by Wikipedia, Personal Web Pages replaced by Blogs, Content Management Systems replaced by Wikis and Directories replaced by Tagging.

These are only a very few of the differences between Web 1.0 and Web 2.0 but they are major ones.

You will notice, if you look carefully that the commonality of many of the differences between Web 1.0 and Web 2.0 is that Web 1.0 was driven and controlled by the ‘powers-that-be’ the website hosts and managers and Web 2.0 is driven by the users and site members.

That is a huge difference and the one that is making Web 2.0 more and more user friendly not to mention more and more profitable for just average people. You might even call it a power shift of seismic proportions.

Once the websites that could be accessed on the Internet were built and controlled by only a few and were certainly not ‘interactive’ but today anybody with an idea, a few dollars and just a little know-how can build a Web 2.0 website that is completely interactive and turn it into a money-making enterprise if they choose to.

This would be done, simply by allowing people to join one's website and contribute to its growth. The site would allow anyone to join from any location in the world and thus the site could potentially keep all of its members abreast of important news going on everywhere a member lived; which would hopefully cover every community on the earth over time. Thus the name social media site.

Why would people join a large impersonal website rather than create their own website? The answer is that the main site would give operating features that are easy to use, desirable and yet hard to install oneself or expensive to install on one's own site. Thus the site members can publish their content online, without techie worries or doing any coding. If you own your own website you have to maintain your site and fix things when it goes down or something goes wrong. The main site does all that for you, handling any problems.

More importantly, single website owner would not have access to the vast number of constantly growing audience members joining the large social media site. By joining a site with huge amounts of members members can communicate immediately globally with lots of people (other members) who would never know they existed without the main social media site's help.

The technology is there for you already. It is easy to learn how to use. It is accessible and it is relatively cheap....Most social media sites are even free until you decide to upgrade your membership. Upgrading unlocks more features and member benefits.

Many traditional websites that started out as static websites at this time began adding features like blogs and forums and propelling themselves into the future of Internet commerce to try to compete with fast growing popularity of social media sites. Those websites who continue to be ‘old hat’ are falling further and further behind; many are dying.

Just regular people browsing the net, now expect to be able to ask questions and get answers from websites in real time. They expect websites to be at least somewhat interactive. The Internet has always been and still is a platform for information but with Web 2.0 it became a platform for participation. Static web 1.0 sites are boring!

Let’s look at just a few of the innovations of Web 2.0 and how these innovations have changed the way that all of us use the World Wide Web:

By now you have all heard of these Web 2.0 phenomenons:

BLOGS - Users could now join in the conversation.
SOCIAL BOOKMARKING - users could grade the web publishing on various sites and share their ratings with others around the globe.
RSS - Real Simple Syndication. Websites can now share indexes of their newest content via feeds with other websites and with user that just have to click on their RSS button to see summaries of their content that has been published recently.
PODCASTS and WEBCASTS - radio and TV types of shows can now be broadcast from homes at a fraction of the cost as they could from a traditional studio. Just about anyone who wishes to, can produce a show that reaches around the earth.
WIKI's - Users can make changes to the content on WIKI Sites.

Yes, you could say most of these creations took participating online to a whole new level!

So What is All the Hoopla About Web 3.0

Web 3.0 changed everything because of the popularity of moving things into the Cloud.

Using a cloud allows user apparatus to be stored saved and protected off of a user's hardware. This means tech gadgets can be much smaller because the cloud holds the software and data safe and secure.

Less is kept on the gadget; computer, laptop or handheld device. Because the powerful application and everything on it, is housed in the cloud one can now gain access to use it from multiple types of digital machinery.

A user being able to choose to use the same application with their Cellphones, laptop, computer or even someone else's computer or digital gadget, is a game changer.

This allows regular, non-wealthy, non-corporate and non-techie people the access to many more applications than they ever could have afforded or even learned how to operate before.

Everyone now can load things into the cloud and give access to whomever they wish to allow to view it or to use it once they've successfully added it to the cloud. Instead of the average user having to buy the slow software version, we can all now use the high speed cloud versions.

IMPORTANT: Now it should be said that terms like web 2.0 and web 3.0 are often used a lot by startups and entrepreneurs trying to convince investors to put their money into new technology...right now! The idea is to make it very apparent that something significant is coming or about to change in technology real soon. Therefore we all should consider investing immediately, today or risk missing out!

The term web 3.0 spread so fast because inventors wanted funding. "Everything is moving into the cloud. All the old 1.0 and 2.0 stuff will be obsolete!" They cried. "Companies are all going to have to upgrade!"

So, when people start talking about 4.0 and 5.0 and on and on, my advice is, keep calm. Verify your info and who is telling you the change is coming. There will surely continue to be big advances in the future but there is no need to panic with every new innovation.

BLOCK CHAIN HAS ARRIVED!!!

So, we've discussed the move to the cloud what else is new? Block Chain is the next big thing...and its fascination!

REVIEW: With web 1.0 we were mostly using desk top computers. With web 2.0 we evolved to using laptops and next with web 3.0 we started optimizing so we could use our hand-helps and cellphone most of the time.

Gadgets are progressively getting smaller but doing just as much. But, we still use the bigger stuff desk top and laptop too. Today the big advances are the Cloud and now Block Chain.

Block Chain is important because it attempts to get some of the power back to individuals, from the tech giants like Google, Facebook, Twitter...who have a lot of info and personal data collected on each of us. We rely on these enormously wealthy and powerful tech companies for our news and for communicating yet many feel they may be taking advantage of us.

They track our whereabouts and buying habits and online activities. Many do not want to give these tech giants free access to all our personal data and info. Block Chain may be the answer to limiting the info techie companies can acquire about us without our permission.

My guess is, the top companies that are in power now will find ways to stay in power, regardless of the new tech discoveries and capabilities that are emerging. The question is will the governments of the nations of the world step in and regulate the internet activities more or will our tech giants fix concerns of the people (average web users) by policing themselves on their own, so the governments can remain out of the web regulating business.

Only time will tell.

So How Does Block Chain
Protect Users and Info?

Block Chain is a series of blocks of info that get linked together. These blocks once formed cannot be altered without a lot of difficulty because all parties must give permission to change anything in a block.

The info in a block is time stamped and it cannot be altered. Anything added or altered would go in a new block, also time stamped.

Originally Block Chain was made or created to allow the security of bitcoin since it was to be used as a currency form and unlike money there would be no gold backing up bitcoins value.

Block Chains work by distributing data to lots of computers at the same time, stamped with a date. Can you see how attempting to alter the data once it has been distributed to a huge amount of computers would be quite difficult?

You would have to go into each individual computer and change what you wished to change. Miss just one of the computers and there would be the tell-tale evidence that you were trying to alter something.

People have high hopes for Block Chain but many companies, financial institutions and other organizations are still very skeptical. Many are working on developing this important tech more. We will have to wait and see where the tech innovators take this tech revelation next.

As Promised Here is Your Next Video Making Training Video - Tip #6:

Guru Viral Video Marketing and How to do it- Tip #6

This video is the 6th and final video of the series. Here we re-cap the first five videos of the series about CREATING SIMPLE WEB TRAFFIC VIDEOS FOR WEB PROMOTIONS Fast and Easily! We also document how to find the best PLR on any niche or topic.

In the above video, we show you how to take the very affordable PLR and break it down into text that you will be able to post across the web as videos as well as in PDF format and also as Power Point Presentations. You will learn how to key word optimize everything to aide you with page ranking your web real estate. You also learn about other video marketing platforms besides the ever popular YouTube as well as nifty techniques for using on all social media sites. Social Media platforms and their members, as you know, adore entertaining and informative videos!

Links to the Previous Videos in this How to Make Great Videos Series: THE GURU VIDEO SOLUTION

Video is the current power house when it comes to internet marketing. I highly recommend that you watch the first five videos of our series on marketing to the web using videos since they will help you understand this last video tutorial which ties everything together.
Video #1 http://www.gurumarketingtips.com/index.html
Video#2 http://www.gurumarketingtips.com/keywords.html
Video#3 http://www.gurumarketingtips.com/plr-rights.html
Video#4 http://www.gurumarketingtips.com/more-guru.html
Video#5 http://www.gurumarketingtips.com/traffic.html

If you need any written web textual content you can get a free price quote here:
http://www.anewtale.com/services