Guru Web Promoting…

Becoming a Guru Web E-Commerce E-Mogul
          By Stu Leventhal

Web Gurus succeed by helping others succeed. Guru enterprise, whether conducted online as in e-commerce or offline, is all about collaboration and cooperation.

It is who you know and who you have real relationships with online and offline that allows you to make the big bucks!

The internet is considered a great starting place for collaboration because there are billions of people surfing the web constantly, daily, 24/7, from all walks of life, looking for business opportunities and angles for making money.

Gurus business pros love to network, network… NETWORK!

Guru entrepreneurs, biz owners, CEOs, small business pros and big business tycoons do not go it alone! Gurus are not islands. Gurus do not operate in a void.

if you wish to be an online operator you need to stay hooked in and in the loop. You must know what is going on, trending, what the hot topics are, and who the in people are.

Guru business people are team players and they share the wealth!

Profit is made because people, companies and entities are all working together. Often the customers are in on the act too. Yes, Gurus do not just sell to customers they also, try to get the customers involved in participating in the selling arena with them.

Selling marketing, promoting is all done by word of mouth via electronic communications or in person.

Every contact is considered a potential affiliate, partner or source of information that could lead to a buyer, a supplier, a reference, a contact or a foot in the door to a great opportunity!

Everything happens efficiently and profitably because of sharing. Yes guru business people do pay for advertising but it is subsidized by the free promotions they get through the vast internet web content empires they are involved with as well as the web real estate they control themselves.

Online publicity is gained fast by supplying quality content others can share with their social media audiences and blog fans too. Offline publicity is also grown the fastest when you use word of mouth advertising campaigns.

Can you see how viral web sharing and word of mouth offline advertising are both basically free for you and your company? You gain the publicity because other people are doing the telling and praising for you?

You may not be paying to place a commercial but you still may have other expenses such as creating the web content and placing it in advantageous places in cyberspace. Designing and managing your promotional offline campaigns may cost money also.

Guru Sales building is made faster and furious by supplying products and services that others can offer to their customers too and thus both you and your customers make a profit.

The key to guru business is leveraging other peoples’ followings and other companies’ audiences, customers, clients and notoriety. The idea is not to have to sell everything yourself.

Supplying products and services in a way that makes it easy for others to earn a commission selling them for you, helps you spread your brands name around the globe to places and customers you would otherwise have no access to.

But, you need to make things easy for people wanting to take advantage of becoming your partners and affiliates. Your job is to make all the necessary marketing tools, like promotional literature, product photos, videos and audios that detail the features of your products and services.

You need to guarantee your products and supply quality customer support so your customers and affiliates are not left dealing with complaints and refunds. 

Yes, you can still sell your own product lines and services direct to the end user too but the volume and viral e-business is done by pitching to other entrepreneurs! Those you sell to then go out and sell to their friends, clients, customers and fan bases, many of whom will also take the opportunity to become an affiliate of your company too.

Want to learn more about using affiliates to explode your sales and profit GURU Style? READ…

GURU MARKETING TIPS – The Online Offline Web Champion by Biz Entrepreneur Stu Leventhal!

The internet has made it easy to find partners and investors and collaborating business pros! But there are some tricks to the e-trade business and there are pitfalls and traps you need to learn about so you can avoid them.

Everything you need to know about conducting business on or off the net is contained in GURU MARKETING TIPS by Stu Leventhal – Your Business Success Handbook!

*Learn real business wisdom and start expanding your biz career today!

Online Guru Success
 By Stu Leventhal

Offline business leaders in charge of large or small companies certainly understand the power of protecting the company brand image at all costs. Every publicity stunt, advertisement, promotional ploy is weighed from the perspective of how it will affect the public’s opinion of the company as a whole.

So, why, when we go Online are all bets are off! We seem to lose all of our money making reasoning and common business sense when the internet is added to the equation!

Most online marketing campaigns are chaotic to say the least. It is not okay to use any means possible to promote online!

You need to promote with strategies that are right for your company situation whether you are marketing online or offline. It is also no longer alright to ignore the internet! You are expected to maintain at least the minimum web real estate; a website, a blog, the popular social media accounts.

People will use the web to find out more about you and your business or your clients’ businesses. If they can’t find you fast they give up then go mingle with your competitors!

If where the search engines send people when they search for you and your type of products and services are a disgrace or confusing looking or do not function well or explain you well, your visitors judge you by that. They have nothing else to go by!

Know that whatever you publish online or off, represents you and your company! Online stuff has a far reach and long life! Your integrity and the integrity of your marketing program must be of the highest level wherever you are promoting online, offline or anywhere. Yes, social media marketing too! Internet marketing schemes do not help your company’s image; they hinder the building of the power behind your brand’s image.

Schemes slow down your company’s growth. People do not forget fast or forgive easily!

Always bear in mind that mobs like to spread misery, gossip and slander; it is much tougher to get people to back you when you are doing good works than to spread the word when you slip up!

Furthermore, quality always beats quantity when it comes to effective web property producing a healthy return on one’s investment. One’s investment meaning dollars or hours spent!

Time is money too! We have to work on things that get us the best results and that means we must be able to focus and direct our efforts.

Yes, there is an Internet Marketing Culture that has been preaching volume as the answer to web success. This ridiculous pursuit of publishing more faster is because the majority of people calling themselves internet marketers have no real, practical hands on experience with running any companies properly or successfully. They know little to nothing about making money, competing in a market place, raising one's profits, lowering production costs, selling, partnering or creating successful ads or writing promotional, persuasive, intelligent copy.

Self titled geniuses abound especially online but they cannot teach what they know nothing about and have never done! It is easy to preach the newest I-techie stuff which is fine for fast speed but can they tell you how to relate the technology to the present business selling world or specifically to your customers and web content consuming audiences.

When what these self proclaimed business experts are preaching to you does not work for you; they always tell you that it is your own fault! You gave up too soon! Volume, volume, volume! Keep going, you’ll see, it will kick in soon.

“Post more and publish more!” They advise. “Create more, more, more and eventually you will start making money…If you are not making money then you just are not posting enough!” As if a crappy marketing, ad or promotional method will miraculously just start working someday in the future, all on its own!

Posting more of something that is already not being received well by your cyber audience is almost always going to damage your company or your client’s company and will impede sales not grow sales.

If you cannot make money with what you are already doing then you need to rethink and improve what you have already started, not start another hair brain project again and again and again! Why increase the volume of what is not working? You’ve tried it and proved it stinks! Fix it or move on!

Good business writing and copy writing sells; it does not need gadgetry! Great copy is the gadgetry! Great copy writing produces magic all by itself! Stop running in place like a gerbil on an exercise wheel!

You can make money and have real results with any type of web marketing you choose if you take the time to learn how it works and do it right. What basic principles does your method use to catch the eye? What is the tactic that persuades? Analyze your strategy. Look over every aspect of what you are doing. Spruce up the sloppy stuff. Write clearer text. Upgrade your photography. Does your website load fast when someone first lands there? If not, find out why!

Right now you need to look over the web property you have, as if you are an unbiased visitor and then determine what is good web content and what stinks!

Do not scrap anything that stinks yet. Why don’t scrap? Because, if you have people linking to the stuff you scrap; you will lose all those links, link juice, SEO and anyone who would have followed those links to your pages or posts are lost. Later I will tell you how to redirect the traffic the right way so your links stay live and people are funneled to a better performing web property you own or manage.

But to be honest, at this point, any web effort you have up online that is not performing can be redesigned easily to better perform without losing any links. So, step one to building a cyberspace kingdom is finding out what is good and what is not. Step two is fixing what is broke instead of scrapping it. Scrutinize it, get some objective opinions and then make it better! It is faster and easier to fix and improve than to delete things and start over from scratch!

We first need to build a solid base and get it performing then we expand!

Step one is to take stock of all your web real estate. Make a list and then detail that list. If you are like most small businesses you already have figured out you need a YouTube account with some amateurish videos posted on it. You need a Pinterest account with some pin boards of photos pertaining to your industry and to your customers’ lifestyles and images chronicling your company’s activities, message and journey.

You need a micro blog; Twitter for announcing things and you need a Facebook account. This is besides your main website and blog.

Now chose one thing to perfect. Yes just one! Pick a social media account or maybe you like taking photos so you want to master Pinterest or if videos are your thing then YouTube would be the social site to learn.

Know that if you cannot learn and master one marketing method, how can you expect yourself to master multiple marketing methods? Managing a whole slew of poorly performing social media accounts is more of an embarrassment than a plus! But, how many people do you know who are great at photography and videography and writing and tech suave too? NONE!

The web is full of promotional opportunity but you cannot just jump from one to another trying each out then moving on. It is not a treasure search. We are building something worthwhile, not a house of cards. You are not hoping to stumble into your fortune; you are a business pro who competes to win!

Give yourself and your company the Entrepreneurial Advantage...

“Small Business… What’s that?”
– Stu Leventhal GURU MARKETING TIPS “Entrepreneurs always… DREAM BIG!

Read GURU MARKETING TIPS by Stu Leventhal
You too can become an Online Offline Web Champion!

There are a lot of ways to make web property pay its own way; you can charge people to advertise or write reviews for other companies’ products or sell products and services like an online mall store.

The key is obviously having a decent place online that people like to visit because then your options for monetizing are wide open.

People visit then return visit to places in the vast web over and over again only when those places publish things that they cannot find anywhere else! Thus the number one advice for publishing success online is to make your web real estate unique, not like any other place online or offline!

The more unique web property you manage the more audiences you can reach and then the more loyalty you can win and thus ultimately the more money you can make. The problem is that the more cyber hangouts you construct; blogs, websites, social media pages and posts, the more work you have to do to maintain them all in working functional order.

Neglected web realty does you no good and in fact will hurt your brand image, company persona and personal reputation in your field.

We all want to own and control lots of fun places online. But volume is not always the answer especially for businesses and people who are just getting started online.

Trying to do too much too fast is where most people go wrong when they try to market digitally on the net. There is always going to be so much going on and so much more fascinating stuff we all wish we could learn more about and play around with. Even the pros and veterans find themselves getting in over their heads and then the need to cut back arises in order to keep things in focus.

You cannot learn and master everything at once! SPECIALIZE!

Playing around with the newest fad can be dangerous and hurtful to all your previous endeavors. Spreading yourself too thin weakens your work because your concentration is diluted.

When someone sees your poor efforts that is what they remember. Your competitors are also waiting for the chance to expose your bad publishing online. When you become a threat the competition will find your junk, yes still floating around in cyberspace years after creation and they will expose you.

It is most important to do one thing right at a time plus do it the very best you can instead of taking on way too much and not accomplish anything impressive with any of it.

If our products, services and clients we represent are worthy, useful, worthwhile and valuable then everyone should expect us to tell them all about them. There is nothing shady about telling people about something that will make their lives easier, more enjoyable or put money in their pockets! Good marketing is good business. Good business is good for everyone!

There is nothing immoral about pitching goods and service, unless you are telling lies! Anyone can lie; not everyone can market, promote, pitch and persuade well!

Long term promotional value requires honest sales technique anything less risks long term negative notoriety! Bad publicity can stay around on the web for a long time and get passed around doing loads of company, as well as personal image damage.

There are tons of types of web content you can post to promote a company, brand or service; photos, creative text, videos, audio, drawings, data graphs, graphics… I feel you should try to get great at any one or two but use all the others too. Become amazing and known for being a super creative writer, or an imaginative photog or a brilliant videographer then build the rest of your internet empire around what your expertise is. Let the other aspects of web content creating round out and support your proffered showcase expertise.

To stand out among all the noise online you need to be wonderful at something; the go to person for which people seek you out or follow you to experience!

Just remember the genius of the web and the attraction to web content is in the mass diversity of the available content itself. Your success will depend not only on publishing great stuff but also on how well you learn how to display and present your master pieces of content. Web Content always looks better when it is presented in context. Just like a great oil painting relies on the beauty and appropriateness of the frame that surrounds the canvas and a well written play is better appreciated due to the ambiance of the stage it is performed on as well as the props, scenery, costume, makeup and strength of the actors and directing.

As with all great works, to thrive, web content relies too on its relationship with everything else around it, how it fits in and interacts with whatever else is influencing its audience all contributes to the success or failure. Thus a big piece of the puzzle to successful web content marketing has to do with being gifted at determining when to publish what and knowing what should accompany what you publish when you publish…TIMING!

The icing on the cake is being able to announce your new efforts once you publish them and that requires hard work and organization. You need to be set up in a lot of places so you can start planting the seed early. Think of your content as a new Hollywood movie that will hit the theaters a few months from now. Hollywood producers begin telling us all about a movie, way before its debut date! No matter how big the stars of a movie are no one expects the movie to sell and promote its own tickets.

So, Content Marketing Gurus now would be a great time to check out the rest of the Guru Marketing Tips Website. Browse around and find something to conquer first. Everything you need is here…The keys to your Cyberspace Guru Empire!

*I do recommend you first read, at least the 15% FREE Sample pages of GURU MARKETING TIPS – The Online Offline Web Champion - by Stu Leventhal

The tutorials on this GURU MARKETING TIPS WEBSITE… reinforce the learning of the popular business concept and marketing book. With all this advice, you too will soon be on your way to becoming an Online Offline Web Champion!

Good Luck, Guru Marketers…You are the Future of Business and the Hope of Mankind! The internet is here; there is no going back to the old ways of conducting business!

P.S. Have any questions or want to add something, leave me a comment below.

STAKING YOUR CLAIM IN CYBERSPACE

                By Stu Leventhal

You probably already play around online a few times a day; researching stuff, using the many convenient, communication capabilities to connect with friends to send and receive messages. You talk the tech talk because being a techie is in vogue! Anyone who is anyone knows about tech gadgets!

Do you have a website, blog, some social media accounts? Are they personal web real estate or company web property? Are your web properties being managed for free? Did it cost you money to set them up?

If you set up your web real estate by yourself for free then you may be taking your hard work for granted. We often under value our own time spent working, especially when working online. We consider it free if we did it our self, no matter how many hours it took us to accomplish! This is a big mistake; you could have been working on something else, earning a salary!

Pay yourself for time spent building your web real estate. What I mean by this is, make sure your web real estate earns you money. Whether you run a blog, a website or a social media campaign combining and entwining your Pinterest, Twitter, Facebook, YouTube and other social accounts; if you are spending time working at it then it needs to be kicking back some money to warrant your efforts! START HOLDING YOUR WEB REAL ESTATE ACCOUNTABLE!

Step one to building a Cyberspace play-land is setting up analytics. You must monitor what web property is successful and what is wasted space! Otherwise you will spend your time online chasing rainbows.

How do you know what web strategy to repeat if you are unsure what is working for you? How do you give your loyal audience and fans more of what they love if you do not know what they love? Chances are, without great analytical web data you are posting and publishing a lot of stuff no one likes or cares about!

Many feel it is okay to start a blog then leave it in cyberspace, unmanned, unmanaged for months. Know that your poor efforts are killing your good efforts! You have a rep and street cred online! The techies who like your good stuff will find your lame stuff too! Let's fix that dead weight!

The guru key to building a digital empire lies with identifying your junky work and then improving it.

I am not suggesting that you scrap your poor performing cyber efforts. I do want you to know exactly what sites, pages and posts, photos and video are doing their jobs and which are not. The key is not to keep scraping the bad then replacing it with more of the good; it is a little bit more complicated than that. If you keep deleting your bad performing stuff you then have to create something entirely new to take its place. Can you see how that becomes like running on a tread mill and going no place fast?

The recipe for building a huge cyber community online requires you to try stuff that may not work. You should be trying out lots of stuff that is failing otherwise how will you uncover the magic that works for your situation and fan base?

The blue print for cyber success is you make the best decision you can when you try something new out and of course always put your best effort into it. Give your idea a chance to take hold. There was once some reason you thought even your worst idea was a great idea. So, now let’s find out why those bad plans are not working out like we dreamed they would...then we'll fix them!

Always act! Act! ACT!

Why not error on the side of caution? Because caution was yesteryears method!

Our business suave predecessors did not have the super fast, digital arena and speedy, efficient high tech tools we have now. When you error, you have the capability to know about your mistake immediately. You also have the means to make some super fast, adjustments to instantly turn things around so you are heading, once again, back towards a win!

There you have it; if you are not taking advantage of the super fast tools and easy to operate gadgets at your disposal you are not working modernly enough. Success is all about time; speeding things up! Speed is the edge that technology gives us; use the speed that is at your finger tips!

So, back to the cyber empire blueprint…

Take your best shot with whatever you are trying to do! In fact take a few best shots. There is no need to worry if your ideas are perfect; we are going to make them perfect as we go along!

You make a decision that is meant to move your company or personal situation forward. You act and put your decision into play. You monitor that decision then fast determine what is working and what is not. You fix what is not working by looking over your analytic data and then again making the best decisions you can come up with for improving your original ideas.

Again you put your theory to the test! Again you look over the data then again you adjust to try to improve more.

Guru Marketers and Guru managers do not re-invent the wheel or have panic attacks when our biz ideas do not perform. We fix them! IMPROVE!

It all begins with having a way to monitor everything you put your time into doing online. That is the key. The tech is there for you to implement. There can be no guessing as to what is working and what is not! You need to be able to see the results on charts and in numbers to know what to fix and where to put your energy.

Stop scraping projects, stop firing people then hiring and having to retrain, stop having to start all over again from the beginning! Get off your marketing and management tread mills!

Start using the amazing business advantages that are available to you; speed, access to info, data and performance analytic stats and fast communication gadgetry! Now let’s start building our cyberspace empire!