GURU A/B WEB CONTENT TESTING EXPOSED

          By Stu Leventhal - Guru Marketing Tips

Spamming on the internet should be avoided at all times!

Yes I get that you wish to promote your products and company but that is why only smart, innovative and crafty web marketers have much success pitching online.

Remember heads on selling is frowned upon in many places on the web so promoting a brand or company products in cyberspace takes real tact and thorough thought. Not being able to promote by using an outright commercial or ad makes marketing online tougher than offline. Cloaking one’s true motives for publishing stuff on the web, can be difficult and challenging, when it really is just more sales that you are after.

Underestimating your customers and audiences online is the biggest mistake marketers make. People see right through sales pitches that are disguised, dressed up or decorated. The key online is to build a specialized audience before you start promoting to them. You have to gather the troops before you can inspire them to join your cause. No one becomes a part of anything or gives their loyalty to someone or some organization unless they are proud to be associated with it.

Small Businesses especially but big corporations too, have to be trustworthy and present a pristine, unimpeachable, admirable persona for clients and customers to go out of their way to hail their name and champion their agendas. Everything and anything you do online or offline cannot and must not jeopardize or let down the loyal followers and believers your company has already built up, especially while you are only just beginning to build. Marketing honestly and with internet marketing dignity is of the upmost importance when you want your efforts to be cumulative; one action building and adding to the momentum of the last!

Attracting the attention of a few thousand social media browsers does not guarantee they are going to buy anything from you! Whatever your topic of specialty is, there are probably thousands, possibly millions, of people competing for your same audience’s attention! Yes, people browse around and some click on links and content haphazardly but most are not fooled very often and no one is tricked more than once. We are all naturally suspicious of companies’ verbatim and rhetoric!

The only way to build and keep a loyal, returning fan base is to give them stuff that they like and crave but they cannot get anywhere else! Remember that things of quality as well as rarity are the most addictive things there are.

Once a person experiences something of extreme value, lesser worthy stuff no longer has the same attraction or appeal to them. Once we have greatness we do not ever go back to mediocrity unless we are forced because we cannot find the quality we have come to expect and love.

The way great content is developed is by experimentation then compiling result data then acting on the data.

You have to take a chance if you are trying to impress people! After you try something out you need to analyze how it was received and how well it performed for you.

Regardless of whether your newly published web content does good or bad you should always plan to relook it over and attempt to improve it based on the data you analyze pertaining to how your audience reacted to it.

You need to determine why bad performing web content went wrong so you do not keep repeating the same mistakes. You also need to know why good web content was received so well by your audience so if possible you can create more good content in the future. 

The only way to be sure is to scientifically set up situations with control groups where you test different aspects of your content marketing pieces to see what turns your audiences off and what they respond positive towards. You need to test different themes, tones and moods as well as different visual stimulus. Often just changing a text font will make a big difference but you won’t know if you do not test.

There are lots of companies who compile data on all kinds of web audience types and for different industries but guru marketers are not interested in other people’s data or results. We need to find out how our audiences react and what they want from us and that means we must do our own tests and come to our own conclusions!

The good news is that the internet is ideal for fast testing and quick data compiling. Since you own or manage your web realty that means that you can make alterations to your web content to test it as much as you wish and you can keep improving it then improving it more for as long as you wish.

The idea is to keep working on your online content until it becomes super content!

Now think of an offline advertisement such as a magazine ad. Do you see how much more difficult it would be to test then retest the magazine ad and how much more costly? You would have to design different ads and pay for them all to run in magazines. It could be weeks before you got your data results back.

With online testing you can have instant results, tweak your work then test it immediately again!

Knowing that it is rare to create great performing content on the first try and thus always planning to test and improve all your web content is the way Web Gurus hammer out great performing websites, blogs as well as social media accounts. Testing then sprucing up your content is the key to creating great content online and offline!

Guru Promoters use online test campaigns to inexpensively find out what will work offline as well as online!

*Learn more read: GURU MARKETING TIPS by Stu Leventhal

BLOG POSTS, WEBSITE PUBLISHING, SOCIAL POSTS, ARTICLE CREATING, BIZ WRITING YOU CAN BE PROUD OF…

Everyone is pushing us to publish faster and more but quantity does not spread the word of genius. Quantity that is not up to snuff spreads the wrong message! Only quality can promote genius and expertise!

The biggest thing to understand about marketing is to coordinate all your efforts!

It is easy to want to try a zillion promotional ideas, methods and strategies but people get confused! Advertisers have known for years that people pay attention when they constantly see the same thing, repeatedly, over and over again.

You and your company need to create signatures that represent you and identify you instantly whenever, wherever and whatever you are pitching. Pick a dominate color to represent you and your company then stick with it! The idea is the same for logos, mascots, jingles, slogans, article styles, content themes…

It is all about repetition; drumming your message in and getting your company recognized!

When everything works together you get a combined effort, synergy kicks in and then you begin to build on your past efforts. When you jump around with the kind of content you create and publish your old efforts get forgotten. Smart Guru Web Promoters are looking to constantly add to their previous accomplishments. Being innovative and unique is great but it has to be kept in context with a company’s whole short term and long term agendas. Every addition to web real estate builds on the last!

The greatest mistake amateur promoters make is thinking they can deceive others easily…you cannot!

Give people some credit, most are not stupid. Deception in marketing does not work nearly as well as honesty! You must maintain your IM (internet Marketing) Integrity!

We are marketers; we are not trying to fool people! The key to persuasion is not in us tricking anyone! All we wish to do is to let people know that we are there for them and our products and services will help them! That is a legit, honorable reason to promote!

If you believe in your products why shouldn’t you wish to tell everyone about them? When one is proud about something we shout about it! If our products benefit people we should not be shy about getting the message out!

The reasons people do not like commercials are; they are misleading and advertisers talk down to us! Customers want to be treated with respect, not like children…unless they are children!

No one can afford to misrepresent anything they promote, when everyone owns a handheld communication device and sharing info is the new past time! In our modern digital society, negative publicity can be devastating and permanent!

When you say your product does more than it does, you are only setting yourself and your company up for future problems and headaches.

Know why your product is special then tell everyone about that specialness!

There’s a big world out there and for the first time in history the whole globe can be sold to and pitched to by average, everyday people not just Fortune One Hundred Corporations! We no longer have to kiss up to big business to get our ideas recognized or our goods to global market.

Guru Marketing Tips allows you to compete!

You have created a great company or product or worked real hard to put together a service that you truly believe in; do not compromise with the quality of the content you publish online which is supposed to promote your prize products and services.

Is it really that hard to understand that your content represents you and your company and whatever you are trying to sell? Great content is the only content you should ever want to be associated with!

Do you really want your company or personal professional image associated with amateurish blog posts and fast created, rushed to be published, non-polished, skill-less, cyber content? NO!

Guru Marketers only hook their names to the VERY BEST!

If you need to brush up on your creative writing skills a great place to start is with the fantastic, informative creative writing book:
A NEW TALE - A Creative Writing Tutorial by Stu Leventhal

Quality is the key to getting your content shared! No one shares junk!

Know that no one can promote themselves in cyberspace effectively by themselves. You need help to spread your messages! Therefore, what you are saying needs to be important enough for others to want to repeat it plus the way you deliver your message must be prestigious so that others will want to align themselves with you.

The final key is that your company and you yourself must be a worthy, honorable, trustworthy entity for others to wish to link themselves to you.

That is why rushing out to post and publish all kinds of second rate, novice content will eventually be you and your company’s demise not your ticket to stardom!

If your online efforts are confusing and not performing it’s time to get over the insane idea that it is okay to publish subpar stuff online. Yes there is a lot of junk online but that does not mean it is a good idea for anyone’s company or entrepreneur efforts to ever be associated with junk online or offline!

Gurus only put their names on the very best!  

*I do highly recommend you read, GURU MARKETING TIPS – The Online Offline Web Champion - by Stu Leventhal (the first 15% reading is free) You’ll be delighted!

The tutorials on this GURU MARKETING TIPS WEBSITE… reinforce the learning of the popular business concept and marketing book by Stu Leventhal. With all this advice, you too will soon be on your way to becoming an Online Offline Web Champion!

Good Luck, Guru Marketers…The world is your oyster!

P.S. Have any questions or want to add something leave me a comment below.