<![CDATA[GURU MARKETING TIPS - Guru Copywriting]]>Sat, 07 Dec 2024 23:33:04 -0800Weebly<![CDATA[Guru Copy Writing Tips]]>Sat, 13 Jul 2019 18:03:20 GMThttp://gurumarketingtips.com/guru-copywriting/guru-copy-writing-tips
How Do You Rate Good Copywriting?
  • By the amount of sales that the copy brings in!
  • By the amount of new customers you gain!​
  • By the response it gets and the PR and notoriety it gains you.

How is the best copy produced, created, thought up?

People come up with great ideas for sales copy all the time. The goals are set for the copy in question and then folks go about trying to write stuff that gets those desired results.
  1. Writing Teams and Creative Pros Brainstorm
  2. Competitors’ Copy is Studied
  3. Customers Are Asked What They Like and dislike
  4. Different Versions are Tweaked and Discussed
  5. Finally something is tried…Tested! - Often multiple ideas are tested
  6. Results are Evaluated and the Best Performing Tested Stuff Moves on to be Made Even Better
  7. Now that you have a starting point, where the copy will be used becomes especially important. Can you find new places, better audiences to write for? Having great copy but showing it to an audience that does not care, will not get you very many orders or new clients. Yes, the same copy will perform differently to varying audiences. You may need specifically altered versions to best suit each specific place your copy will be seen.
  8. It all comes together in the testing stage. You need to find out:
  • Will a few more phrases of copy increase sales?
  • Perhaps changing a photo will increase sales!
  • Maybe you need less copy and to just enlarge the photo?
  • Will one font get the phone ringing more than another font?
  • Only by testing each of these elements will you learn those answers.
  • Yes, simple things like having a man in the photo instead of a woman or adding a dog to the scene could have sales jumping for you!
  • Have you tried a humorous theme?

The Best Copy Writers Are Constantly Experimenting To See What Can Work

Yes, All along the process you and your company can get a break and an idea turns out to obviously be quite special. The point is that copy that makes money is no accident. Those who create great copy are not one hit wonders (a band that has one hit song record and no more).

Yes, they, the top copywriters, win constantly; usually in different and varying ways. But they do win over and over again and it is not because they get lucky and not because they were born with the gift.

It is because they keep trying until they have great performing copy and even then they are still trying to one up themselves by topping their best copy.

One bit of important advice… Do not use cliché speak! I’m talking about all those salesy phrases that you constantly hear or read. People tune out when they hear sales jargon and expressions that are always tossed at them. Once those statements may have been very potent and even clever but now they are ignored due to being used so often.

You have to say it in your own way, if you want people’s ears to perk up!
Wake your readers and listeners up! Get them out of their digitally induced stupor with something they did not expect to read.

​If your copy is for a video script then surprise them…delightfully with dramatic, inspirational, informative or funny dialog.
]]><![CDATA[Online Copywriting]]>Sat, 01 Aug 2015 04:19:50 GMThttp://gurumarketingtips.com/guru-copywriting/-online-copywriting Creative Web Marketing Copy...
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Creating Words that Promote, Sell, Advertise…

GREAT WRITING ABILITY IS THE MOST VALUABLE MARKETING SKILL THERE IS ONLINE, OFFLINE OR ANYWHERE!
            By Stu Leventhal – Guru Marketing Tips!

Know that writing well rules the web because it is writing that is most valuable content when you need to be convincing and persuasive but images attract the eye so just text is not recommended. No matter how great of a web content writer you are, just publishing text is dull online when compared to all else that is available in the digital techie world!

Yes, what you have to say or convey is of most importance but how you say it determines how impactful your messages will be and how far reaching!

Guru Web Marketers are great, creative wordsmiths!

Online efforts can be heard around the world…but their influence and reach depends on how well they are presented!

Ultimately people are looking for real valuable info, hard data, insight or advice. We certainly like to be entertained too but knowledge answers and solutions are still the top reasons people go online when they are spending money. All you have to do is know your audience and give them what they seek and you will be a successful guru promoter.

Problem solving is popular and gives people a great reason to share your content and link to your web realty.

Mix up the type of content you publish to keep viewers interested.

You need photos so you can capture the photo loving audiences on social media platforms that revolve around photo posting like Instagram and Pinterest. But you need to shuffle some videos in too because you do not want to miss out on the large YouTube audiences who also present many potential customers and clients.

*Just beware of publishing photos and video for the sole purpose of having a video and photo involved; make sure the images you add to your text mesh well with the messages of your written words!

Web content is anything you post or publish on your web properties throughout cyberspace. All your content; copywriting, audio and visual must help each other get their messages across.

There should be a communal message and overall tone that is common to all your published online content throughout the web as well as offline. Nothing you post anywhere should ever distract from your main goal and your mission for being online.

Having a great video on your website that does not further your cause is not only worthless to you but it is confusing to your audience. Understand that anyone can find or even take great photos and make funny videos but it takes a gifted person to curate and create great images, time and again that are all also relevant to one’s audience, the company's situation and the web property’s theme.

It is one thing to have an artistic eye or to have a gift such as being naturally creative but the magic comes from being master of your art skills and imaginative abilities.

You need to be able to apply your artistic and creative skills to your situations that are at hand. it is a must for an artist to be able to accomplish specific things, for reasons you, the artist dictate. Just being artistic is amateurish. The mark of a pro artist is that they can focus their art, use their art and bend it to their needs, to their purposes.  

Study your audiences. Know their likes and dislikes, their peculiarities, their dreams, disappointments and difficulties…

Practice Good SEO, search engine optimization. What keywords to optimize your blog and website for and what to sell on your web real estate all is answered by knowing your audience as completely as possible.

What type of web real estate property should you build is also answered by knowing your audience, who you are speaking to and where they like to hang out and what influences their decisions! Give the people something they cannot already get somewhere else and they will be appreciative and keep returning for more.

Learn to write well; clearer, funnier, with more emotion and authority and then you will interest people more and crush your cyber competition! Creative writing skills are invaluable for elevating the status of small business web realty like; blogs websites and social media accounts. Great Writing skill are also helpful for establishing great personal and company brands and creating a unique voice in one’s field and a recognizable image and notable persona.

Knowing your topic inside and out is a start but you have to be able to write with passion about your subjects to pull readers in! Stay in the loop in your industry and field so you can tie the subjects and topics you write about into your audiences’ current situations. Always know your readers and viewers needs today, right now, their present desires, today’s goals, problems and frustrations…

Discuss the things that are important and on your audiences mind now, even if you do not have a solution yet to offer.

Staying informed, in the loop and cutting edge is how you conduct E-commerce marketing and make a name for yourself and your company online and offline.

Photos and videos are great for visual appeal online so is audio feed so you will need to become an accomplished photog and videographer eventually or pay for others to help you out with your audio and visual aids. Bear in mind that people, even chronic web browsers, need the promise of continual, real substance, insight, advice and wisdom that only great writing provides. Yes we want to be entertained but entertainment alone with no substance gets old quick. Remember your goal is to lure people back again and again, to grow a following.

To grow a tuned in, online audience you need to deliver value constantly. Value requires great creative writing and copywriting skills. Videos and photographs get a lot of visitors but the written word still rules cyberspace when it comes to moving viewers to action. The end goal is converting web browsers into customers who purchase! Getting people to buy takes very well crafted wording!

You have to establish early your trust worthiness and that trust must resonate throughout all your web content that you sign your name or your company’s name to.

You cannot spam or your whole image will dissolve like an ice sculpture left out under the blazing noon sun shine.

Eventually you will want to sales pitch something and you will begin to write more persuasively in order to make some e-money. When it comes time to ask e-people, even fans to spend, you need to have already built your solid image of respectability. Your audience should look to you as their mentor, advisor, friend, partner…

Biz Pros and Business Expert want-a-bees, your homework, study assignments are…

*For top business management and marketing discussion plus profit making advice, Read:

GURU MARKETING TIPS – The Online Offline Web Champion by Stu Leventhal

*To develop great creative writing skills and persuasive, influential wordsmith technique, Read:

A NEW TALE – A Creative Writing Tutorial by Stu Leventhal

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