Making More Profit Guru Style!
By Stu Leventhal – Guru Marketing Tips
The road to more profit isn’t always clear or paved with road signs. There are many places in an online or offline company to find extra money, to save some more money, as well as ways to make a few more sales. But profit seeking is often confusing.
Selling more doesn’t always bring in more profit.
You can risk soaring your brand image if your company is not prepared to handle growth properly. Many growth difficulties can arise for a small business or a big corporation, if the company is not ready to handle all the new orders that are suddenly coming your way.
Sometimes immediate profit soaring is only a temporary windfall.
The smart business goal isn’t quick money.
What wise business leaders are after is long term financial stability and permanent, steady business growth.
A company that grows steadily gets into the habit of preparing itself to be able to handle the growing pains that come along with constant expansion. Training programs need to be in place. Personnel recruiting campaigns may be necessary to assure that the staff grows and develops at a rate that keeps up with the company’s sales growth.
Profit is nice but not everything! You must be able to fill your extra orders with no problems. Remember, your company's reputation is at stake!
Being able to hold on to one’s profit and making the correct decisions for new investing and reinvesting one’s profit are always very important business concerns.
Keep in mind that you wish to build something very special with your company. Your company needs to be able to withstand the bad times whenever they come…and they always come! You also need to save funds so you are ready to optimize at a moment’s notice by moving on any unpredictable opportunities that suddenly present themselves.
Make sure you are in good standing with your suppliers and vendors; all paid up with your bills...on time! More orders coming in means you need to order more stock to fill all those extra orders. To be able to order more goods you will need to have maintained a first rate credit score and a great payment record!
Never sacrifice current customers and loyal clients for new business...no matter what the profit margins are!
Loyal customers should be treated as family. Never take your customer base for granted and never take advantage of their loyalty.
When you do stumble into a bit of luck; always cut your loyal customers in by sharing some of your good fortune. Offline or Online, your business management dignity and marketing integrity is always of upmost importance!
A loyal customer base is the only real profit there is!
P.S. When you are on to a good thing, remember to take care of your network of suppliers and vendors also. A company is only as strong as their customers and their professional network and business relationships.
If you liked these tips then you will love the advice in:
GURU MARKETING TIPS – The Online Offline Web Champion by Stu Leventhal