Ebooks
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook once it is posted to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
Ebooks have a number of abilities and qualities that other mediums do not possess.
Let's look at what makes ebooks so important and so unique in the world of promotions.
1.Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it, you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. That is a lot of saving! All you need is a great concept, the ability to write it or to hire a writer and the right software.
2. Ebooks are easily and rapidly distributed online. They are also easily updated; they
do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, e-books can
change and grow as fast as you can type.
3. Ebooks are also immediately obtainable. You don't have to get in the car and drive to a bookstore or even search through endless titles at an online bookstore. All you have to do is click and presto! The e-book downloads straight from a website onto your computer screen, ready to be read.
4. Ebooks can be made interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your e-book, even direct links to relevant sites that will expand your ebook’s reach outward. The potential is virtually limitless.
5. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose and they can be read and reread whenever you choose. They can even be printed out and stored on the shelves of your traditional home library.
6. One of the most wonderful qualities about ebooks is there are no time wasting barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All that is necessary to publish e-books is a good writer and appropriate software!
Figure out your market, write your book, post it on your website, and with the right business savvy added, your audience will come to you.
7. Finally, you have total creative control over your e-book. You do not have to compromise to please an editor or the publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the writing, title, cover design and layout. Every call is your decision!
Ebooks have a number of abilities and qualities that other mediums do not possess.
Let's look at what makes ebooks so important and so unique in the world of promotions.
1.Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it, you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. That is a lot of saving! All you need is a great concept, the ability to write it or to hire a writer and the right software.
2. Ebooks are easily and rapidly distributed online. They are also easily updated; they
do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, e-books can
change and grow as fast as you can type.
3. Ebooks are also immediately obtainable. You don't have to get in the car and drive to a bookstore or even search through endless titles at an online bookstore. All you have to do is click and presto! The e-book downloads straight from a website onto your computer screen, ready to be read.
4. Ebooks can be made interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your e-book, even direct links to relevant sites that will expand your ebook’s reach outward. The potential is virtually limitless.
5. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose and they can be read and reread whenever you choose. They can even be printed out and stored on the shelves of your traditional home library.
6. One of the most wonderful qualities about ebooks is there are no time wasting barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All that is necessary to publish e-books is a good writer and appropriate software!
Figure out your market, write your book, post it on your website, and with the right business savvy added, your audience will come to you.
7. Finally, you have total creative control over your e-book. You do not have to compromise to please an editor or the publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the writing, title, cover design and layout. Every call is your decision!
How to Use Ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn your ebook into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you and you alone can
offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and ups the potential of sales and while gaining you affiliate contacts.
A great feature of an e-book is that it can be updated easily. Make sure that you keep your e-book current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your e-book for years after your original creation.
Another phenomenal advantage of ebooks over regular traditional books is that you can
test their marketing potential without putting out hardly any cash at all. And if you sell hard copies, you can produce the hard copy version of your ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. With
this method, you can gauge the salability of your e-book, and make adjustments as necessary until the orders start pouring in.
E-books allow you to learn about your market and customer habits and motivation
over a period of time, without risking your precious financial resources producing large runs of books.
E-books can be leveraged to provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. You can use your ebooks to discover what the specific goals and problems are in your specific industry. Then figure out how to solve those problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course. Or, consider turning portions of your ebook into special reports available on your website and/or into audio or visual tapes. Ebooks can be broken down into
several different promotional materials by extracting some of the articles and using them to promote your products. You can include a catalog in your ebook to
promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with
questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you and you alone can
offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and ups the potential of sales and while gaining you affiliate contacts.
A great feature of an e-book is that it can be updated easily. Make sure that you keep your e-book current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your e-book for years after your original creation.
Another phenomenal advantage of ebooks over regular traditional books is that you can
test their marketing potential without putting out hardly any cash at all. And if you sell hard copies, you can produce the hard copy version of your ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. With
this method, you can gauge the salability of your e-book, and make adjustments as necessary until the orders start pouring in.
E-books allow you to learn about your market and customer habits and motivation
over a period of time, without risking your precious financial resources producing large runs of books.
E-books can be leveraged to provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. You can use your ebooks to discover what the specific goals and problems are in your specific industry. Then figure out how to solve those problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course. Or, consider turning portions of your ebook into special reports available on your website and/or into audio or visual tapes. Ebooks can be broken down into
several different promotional materials by extracting some of the articles and using them to promote your products. You can include a catalog in your ebook to
promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with
questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!