How to Use Photographs to Promote and Sell
By Stu Leventhal - Guru Marketing Tips Editor
Great photographs need to be matched to the chore they are being displayed to accomplish. The photograph should be chosen for the mission that is being tackled. Usually, you the publisher of the photography has a business goal.
The image is picked because it demands a certain reaction. The greatest looking photos are not always the best ones for the project. Remember, often you will be adding text using various artistic fonts plus written copy, words, phrases and paragraphs that also will be fighting for the viewer's attention.
Your photos must compliment the words and everything else on your page. Graphic artists and designers layer photos on top of one another to get the desired results they are looking for. The background should not detract from the main focus point or subject of the image. Yes, fogy blurry background sometimes are just what is necessary to complete the look wanted.
This is why I say photographers need to take lots and lots of photos and save them. You never know when you could use just a clip of a photo to put the finishing touches on an ad or a website page or a brochure. Digital capabilities make it very easy to enlarge parts of photos and crop out other parts. You can brighten a shaded area and add color to a spot to highlight it.
The genius comes from you having done the preliminary work usually months prior to the project you are working on. you search through your image archives and stumble across the perfect photo necessary. It may require some formatting, resizing and clearing up, you might have to photo-shop something in to complete the affect you want but the point is you had the main photo because you took lots of photos at some time in the past.
Sure, you can always set up a photo shoot when you know you do not have anything you can use already but that always takes time. So, my biggest tip is to always take loads and loads of photos and save them. Some day you will get a phone call for a rush job and you'll simply comb through your archives and choose a great photo that has been sitting in digital storage waiting for just this chance to shine!
Carry your camera with you whenever you leave home and snap shots of everything. You really do not know what photos are great until you view them in the future. Shots you thought were duds end up making you lots of money and photo you originally loved sometimes cannot be used. Bear in mind that when you add effects to your photos is when the magic really begins.
The way you create the most commotion with a business photo is when you startle folks or surprise them. You want them, your viewers, to feel, this is the perfect photo for this message. They should be thinking, "This scene certainly says it all but I myself would not have thought to capture this scene in this way, from this angle or from this distance away or during this time of day."
As we teach with copy writing; funny photos just like funny copy is great for business messages. Try to tell a story with your photos. Take your audience, viewers, on an emotional journey.
The image is picked because it demands a certain reaction. The greatest looking photos are not always the best ones for the project. Remember, often you will be adding text using various artistic fonts plus written copy, words, phrases and paragraphs that also will be fighting for the viewer's attention.
Your photos must compliment the words and everything else on your page. Graphic artists and designers layer photos on top of one another to get the desired results they are looking for. The background should not detract from the main focus point or subject of the image. Yes, fogy blurry background sometimes are just what is necessary to complete the look wanted.
This is why I say photographers need to take lots and lots of photos and save them. You never know when you could use just a clip of a photo to put the finishing touches on an ad or a website page or a brochure. Digital capabilities make it very easy to enlarge parts of photos and crop out other parts. You can brighten a shaded area and add color to a spot to highlight it.
The genius comes from you having done the preliminary work usually months prior to the project you are working on. you search through your image archives and stumble across the perfect photo necessary. It may require some formatting, resizing and clearing up, you might have to photo-shop something in to complete the affect you want but the point is you had the main photo because you took lots of photos at some time in the past.
Sure, you can always set up a photo shoot when you know you do not have anything you can use already but that always takes time. So, my biggest tip is to always take loads and loads of photos and save them. Some day you will get a phone call for a rush job and you'll simply comb through your archives and choose a great photo that has been sitting in digital storage waiting for just this chance to shine!
Carry your camera with you whenever you leave home and snap shots of everything. You really do not know what photos are great until you view them in the future. Shots you thought were duds end up making you lots of money and photo you originally loved sometimes cannot be used. Bear in mind that when you add effects to your photos is when the magic really begins.
The way you create the most commotion with a business photo is when you startle folks or surprise them. You want them, your viewers, to feel, this is the perfect photo for this message. They should be thinking, "This scene certainly says it all but I myself would not have thought to capture this scene in this way, from this angle or from this distance away or during this time of day."
As we teach with copy writing; funny photos just like funny copy is great for business messages. Try to tell a story with your photos. Take your audience, viewers, on an emotional journey.
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