UNDERSTANDING KEYWORDS...
Choosing Keywords For SEO And SEM! Marketing With Keywords And Videos!
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Guru Marketing Tips
by Stu Levenhal Will help you understand business in Cyberspace! 
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DEFINING A KEYWORD A keyword is a word or short group of words that represent the overall topic of an article or website page. SEO search engine optimization writers will repeat the keyword or keyword phrase numerous times throughout the piece that they are writing so that when web search engines scan the webpages they are writing for the search engines will conclude the articles on that page are about the words or phrases that are repeated the most. The search engines will rank the webpage for that particular phrase or word that was used over and over assuming that is the main topic. When people punch in a keyword phrase in search of information on the web related to that keyword topic the search engines know to recommend all the pages that have that word or phrase repeated the most. Since technology has not advanced enough yet for the search engines to actually read and decipher text in the same fashion as a human would this is the best way to automate the reading and classification of the vast amount of textual information that is on the web. Defining keyword optimization Keyword optimization is the process an SEO expert uses to assure that enough keyword are inserted into a web related textual piece of writing, such as an article or blog post, so that the search engine spiders, who read that web text, will conclude what the SEO expert wishes them to conclude about the main topic of the writing on that webpage. If an article is written as if only human eyes were going to read it, there will not be enough repeating words or phrases for search engines to recognize a pattern they can interpret. Thus the article when posted on the web will not get categorized or indexed properly and no one will be able to find it by searching with a search engine. The article may be a perfectly well written article but it becomes rendered useless because no one ever finds it to read. Adding keywords for SEO purposes is not as simple as repeating over and over, the articles main topic as many times as possible. SEO is a science and an art. For example let’s assume we have three articles all about a new solar energy powered car called the ‘Sun Mobile’. One SEO expert decides to rank the article for the keyword phrase ‘Sun Mobile’ so he makes sure the words ‘Sun Mobile’ are repeated every few sentences. The search engines spiders recognize that the phrase ‘Sun Mobile’ keeps coming up over and over so they index the article under ‘Sun Mobile’. Now article two, also about the ‘Sun Mobile’ gets SEO optimized for a different keyword. Instead of the cars name the SEO optimizer decides that more people are going to search for ‘solar powered vehicles’ than ‘Sun Mobile’ because the car is new and not very many people know its name yet. The third article also about the same subject, the new solar powered car, called the ‘Sun Mobile’ gets keyword optimized for the phrase, ‘breaking news on solar energy’. Now we have three similar articles all categorized completely differently. The SEO expert who did his homework and figured out what phrases more people online use to search with will be rewarded the most because that is the article that will get the most visitors. Now that is the basic concept of keyword optimization but it is actually a little more complicated than. It is not really enough to just figuring out what phrase people search for the most and then optimize your article for the most searched for page because you have to realize that everyone else will also be optimizing for that same phrase. If thousands of articles all optimize for the same phrase, your position in the indexing for that phrase may be very poor, and not very many people will find their way to your article due to the amount of competition, all trying to rank for the same search words. Since the goal of an SEO expert is to get the most visitors to read his text he must not only take in to account the popularity of his search phrase. He must factor in his competition for that phrase. Now the challenge becomes trying to figure out what keywords many people are going to use when they search but hopefully not a lot of other SEOs are also going to try to rank for. Many times the secret to success requires writing a few extra articles that you optimize for low competition keyword terms and since you are only one optimizing for those key phrases your article pops up listed first for all of those searches and you get a ton of visitors that you don’t have to share. While all the other SEO’s are sharing the searches for the top competition key terms. As you may have guessed there are many varying theories and opinions on how to keyword optimize, in order to get the most visitors. And, every writing situation presents its own unique challenges. Other tough challenges relate to keeping your article entertaining, coherent, and easy to understand so readers will want to continue reading the whole piece while all along you are stuffing extra repeating phrases into it to also please the search engine spiders. It becomes a delicate balance. You need to put enough keywords into your writing so the search engines can index it in the fashion you wish but too many repeating phrases will frustrate and annoy your readers! LONG TAILED KEYWORDS
A long tailed keyword is any keyword that is over one word long. Generally long tailed keywords, 2-5 words long are used by people searching online who wish to find more specific detailed searches since a single word can only request so much as it is rather vague. For example; cars, automobiles, vehicles, are all single keywords. ‘cars for sale’, ‘foreign economy cars’ or ‘ecological responsible electric vehicles’; all are examples of long tailed keywords. Can you see how you get more specific results by using more words to describe what you are searching for?
SEO web page optimizers use long tailed keyword research to find out what terms specific searchers are using the most frequently when they search for information. The ideal goal in SEO keyword research is to find long tailed terms that get lots of searches but have few websites competing for those specific searchers. Thus, you can rank easily on page one for that high traffic highly specific search. By knowing more precisely what your page’s visitors are looking for, you can much better supply it! And, in turn that page becomes much more valuable for marketing with. PPC, pay per click advertisers target long tailed words to better define their audience and the cost is cheaper than vague popular terms! |
KEYWORDS ARE VITAL
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Keyword Relevance and Page Ranking
KEYWORDS SEO AND SEM
By Stuart Leventhal
We’ve established that the reason for keywords is to signify to search engines what our content is about. Search engines rank each page for the keywords you are using the most on that page. Choosing what keywords to optimize your page for can obviously make a big difference in how many visitors you get to your page as well as how interested they are in what you have to say on your page. All this can affect your sales tremendously. For example let’s take two articles written on the same subject each posted on different websites. One SEO writer chose to repeat a keyword that tons of visitors search for every day, the other chose to rank his article for a less competition word that got 1/3 of the visitors.
Now SEO #1 is hoping to gain the most visitors to his page because he is willing to share the tons of visitors searching with all the many other websites also trying to rank their article for the exact same words he is. SEO #1 feels there are enough visitors that plenty will still make it over to his article even if he ranks his page link on page three of the search results. SEO#2 wants to get more targeted specific visitors. So SEO #2 optimized her article for a keyword that only readers interested in her more specific topic, would bother to keep on reading. Now we have two decisively different SEO strategies going on.
SEO #1 wants as many visitors as possible to read his article. SEO #2 wants just visitors interested in exactly what she is talking about in her article and she is willing to sacrifice the volume to get what she believes is a better qualified visitor, one she knows exactly what they are interested in and therefore she can better market products and services to her visitor. Neither strategy is wrong but both get you different results even though the article is basically written to be about the same subject matter. So, the conclusion Is that the SEO must always keep in mind the goal of attracting his or her target audience to their articles and pages not just attracting more and more people. It is easy to attract people but are they going to stay, read on and buy?
Think about this; one of the most searched words, on a daily basis is the word ‘dictionary’. Why? Because while people are reading all the many, many, articles on many, many different subject, they come across words they don’t understand and want to find out the meaning of those words. So, in theory, if one wanted to, they could write an SEO keyword dense article about dictionaries, that repeats the word ‘dictionary’ many more times than a real dictionary website would ever use and repeat the word dictionary. Thus, the article should rank pretty high for searches on ‘dictionary’ which are in the millions every day, even though it is not a real usable dictionary or a dictionary websites. The problem is can the SEO author figure out a way to capitalize on all that traffic or will those people click off the page as soon as they realize it is not a real dictionary site where they can look up what a word is about?
Mixing the use of all these SEO theories to accomplish the job at hand is the secret of great keyword SEO. The way to learn what works best is to experiment with different methods mixing parts of each until you get the fantastic results you seek. And the search engines keep making it tougher and tougher because they don’t want advertisers and marketers to manipulate their search rankings. Search engines are in competition with each other. They search engine that can give the best results for a search is the one people will go to when they want to find a particular website that specializes on a particular subject of their interest. People want fast quality search results! They don’t want to have to search over and over again before they find the sites they are looking for. They hate being advised to go to websites that have nothing to do with what they searched for! Search engines that allow SEO so called ‘experts’ to keep manipulating them will eventually go out of business because people won’t continue to use them for searches. But more visitors mean money to SEO ‘experts’ and their clients! This ultimately means that for you to rank your articles and web pages you have to out rank not only the legitimate articles and webpages of your real competitors but also the pages and websites that the SEO scammers are ranking for traffic purposes only! And those are fighting words that you need to take seriously.
Did you know that you can raise your page rank significantly by optimizing for variations of your long tail keyword. This means for example, don’t just optimize for ‘SEO and SEM Traffic Techniques.’ But, you should also optimize for each sub keyword too; ‘SEO’, ‘SEM’, ‘Traffic’, ‘techniques’ as well as variations like; ‘SEO Traffic’, ‘traffic techniques’, ‘SEM techniques’, ‘SEM and SEO techniques’…You get the point. But, then you have to also take it one step further, to one up the scamming SEO keyword predators out there. You have to also optimize your article and page for the overall keyword theme of your entire website. In this example that would probably be something to do with Internet marketing and or marketing, promoting and advertising.
You see, thus your articles are very more specialized for a specific audience in the eyes of the search engines. The search engines will give you credit for your overall website as well as your keyword density efforts on your page and in your article. The scamming SEOs can’t compete because their websites are all about other subjects. They are just trying to steel visitors from low competition keyword searches that they know the search engines get a lot of requests for.
The battle between the keyword SEO scammers and the search engines will continue to go on as long as there is a buck to be made from ranking pages and websites higher than they deserve to be ranked in searches. Of course the easiest and best way to assure you can consistently out rank anyone in your niche is to have the best and most relevant content on your subject. Any website that has great articles, all the time, about their specialty cannot be out flanked in the battle for page rank!
Remember the schemers are looking for short cuts and ways to cheat the system, so they can make fast killings. They don’t want to put in the time, money or effort to create real valuable info that all searchers are looking for. Schemers are trying to manipulate search engines into believing their web pages are the best one to be recommended! But if you truly have the best articles in your niche the visitors will find you. The only word of mouth a phony website gets is bad word of mouth! While your real valuable, informative, engaging, entertaining and thought provocative website gets raving reviews and shared around the web as the real authority in your field! The true secret to traffic is working hard to make your website the best it can be. Instead of wasting time trying to out maneuver search engines, use that time to set up another engaging valuable webpage that your visitors will be delighted to find.
The real power of the web is leveraging all the help from other people to spread your message and you can only go so far by using tricks and gimmicks! Never sacrifice quality textual information for the sake of pleasing a search engine ranking spider or for whatever you’ve heard the new page rank algorithm is now-a-days! Your people readers are always your first priority!
By Stuart Leventhal
We’ve established that the reason for keywords is to signify to search engines what our content is about. Search engines rank each page for the keywords you are using the most on that page. Choosing what keywords to optimize your page for can obviously make a big difference in how many visitors you get to your page as well as how interested they are in what you have to say on your page. All this can affect your sales tremendously. For example let’s take two articles written on the same subject each posted on different websites. One SEO writer chose to repeat a keyword that tons of visitors search for every day, the other chose to rank his article for a less competition word that got 1/3 of the visitors.
Now SEO #1 is hoping to gain the most visitors to his page because he is willing to share the tons of visitors searching with all the many other websites also trying to rank their article for the exact same words he is. SEO #1 feels there are enough visitors that plenty will still make it over to his article even if he ranks his page link on page three of the search results. SEO#2 wants to get more targeted specific visitors. So SEO #2 optimized her article for a keyword that only readers interested in her more specific topic, would bother to keep on reading. Now we have two decisively different SEO strategies going on.
SEO #1 wants as many visitors as possible to read his article. SEO #2 wants just visitors interested in exactly what she is talking about in her article and she is willing to sacrifice the volume to get what she believes is a better qualified visitor, one she knows exactly what they are interested in and therefore she can better market products and services to her visitor. Neither strategy is wrong but both get you different results even though the article is basically written to be about the same subject matter. So, the conclusion Is that the SEO must always keep in mind the goal of attracting his or her target audience to their articles and pages not just attracting more and more people. It is easy to attract people but are they going to stay, read on and buy?
Think about this; one of the most searched words, on a daily basis is the word ‘dictionary’. Why? Because while people are reading all the many, many, articles on many, many different subject, they come across words they don’t understand and want to find out the meaning of those words. So, in theory, if one wanted to, they could write an SEO keyword dense article about dictionaries, that repeats the word ‘dictionary’ many more times than a real dictionary website would ever use and repeat the word dictionary. Thus, the article should rank pretty high for searches on ‘dictionary’ which are in the millions every day, even though it is not a real usable dictionary or a dictionary websites. The problem is can the SEO author figure out a way to capitalize on all that traffic or will those people click off the page as soon as they realize it is not a real dictionary site where they can look up what a word is about?
Mixing the use of all these SEO theories to accomplish the job at hand is the secret of great keyword SEO. The way to learn what works best is to experiment with different methods mixing parts of each until you get the fantastic results you seek. And the search engines keep making it tougher and tougher because they don’t want advertisers and marketers to manipulate their search rankings. Search engines are in competition with each other. They search engine that can give the best results for a search is the one people will go to when they want to find a particular website that specializes on a particular subject of their interest. People want fast quality search results! They don’t want to have to search over and over again before they find the sites they are looking for. They hate being advised to go to websites that have nothing to do with what they searched for! Search engines that allow SEO so called ‘experts’ to keep manipulating them will eventually go out of business because people won’t continue to use them for searches. But more visitors mean money to SEO ‘experts’ and their clients! This ultimately means that for you to rank your articles and web pages you have to out rank not only the legitimate articles and webpages of your real competitors but also the pages and websites that the SEO scammers are ranking for traffic purposes only! And those are fighting words that you need to take seriously.
Did you know that you can raise your page rank significantly by optimizing for variations of your long tail keyword. This means for example, don’t just optimize for ‘SEO and SEM Traffic Techniques.’ But, you should also optimize for each sub keyword too; ‘SEO’, ‘SEM’, ‘Traffic’, ‘techniques’ as well as variations like; ‘SEO Traffic’, ‘traffic techniques’, ‘SEM techniques’, ‘SEM and SEO techniques’…You get the point. But, then you have to also take it one step further, to one up the scamming SEO keyword predators out there. You have to also optimize your article and page for the overall keyword theme of your entire website. In this example that would probably be something to do with Internet marketing and or marketing, promoting and advertising.
You see, thus your articles are very more specialized for a specific audience in the eyes of the search engines. The search engines will give you credit for your overall website as well as your keyword density efforts on your page and in your article. The scamming SEOs can’t compete because their websites are all about other subjects. They are just trying to steel visitors from low competition keyword searches that they know the search engines get a lot of requests for.
The battle between the keyword SEO scammers and the search engines will continue to go on as long as there is a buck to be made from ranking pages and websites higher than they deserve to be ranked in searches. Of course the easiest and best way to assure you can consistently out rank anyone in your niche is to have the best and most relevant content on your subject. Any website that has great articles, all the time, about their specialty cannot be out flanked in the battle for page rank!
Remember the schemers are looking for short cuts and ways to cheat the system, so they can make fast killings. They don’t want to put in the time, money or effort to create real valuable info that all searchers are looking for. Schemers are trying to manipulate search engines into believing their web pages are the best one to be recommended! But if you truly have the best articles in your niche the visitors will find you. The only word of mouth a phony website gets is bad word of mouth! While your real valuable, informative, engaging, entertaining and thought provocative website gets raving reviews and shared around the web as the real authority in your field! The true secret to traffic is working hard to make your website the best it can be. Instead of wasting time trying to out maneuver search engines, use that time to set up another engaging valuable webpage that your visitors will be delighted to find.
The real power of the web is leveraging all the help from other people to spread your message and you can only go so far by using tricks and gimmicks! Never sacrifice quality textual information for the sake of pleasing a search engine ranking spider or for whatever you’ve heard the new page rank algorithm is now-a-days! Your people readers are always your first priority!
KEYWORD SPAMMING
Beware of over stuffing the same exact keywords into the text of your webpages. Search engines consider excessive repeating of the same keyword as trying to cheat and manipulate their spider reading technology and will penalize you and sometimes even de-index you from their search index all together. Plus your human readers don’t like it either!