Sprucing Up Your Web Real Estate
Own Your Web Properties!
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*Sample Read the First 15% of the Best Management & Marketing Biz Book of Our Times!
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Your Web Real Estate is what you own or manage when publishing online. It is your home base your e-store front. If you are contributing to another person’s website or commenting on another company’s blog or social post then you are not in control of that stage or arena. You are conversing on someone else’s web real estate.
Social Media platforms, for example, change their rules every so often. You have to abide by their new laws of operating. This can be inconvenient and a lot of your past work could be put at risk. What if a social medai site bans you or deletes your account after you have been working hard to build up a platform and fans for a few years?
I'm not saying social media sites do not have their purpose just that you do not know what they are going o do in the future so put most of your efforts onto your own site or blog on which you make the rules.
Ideally one would want their own website to get the most benefits from any activity they conduct or engage in cyberspace or digitally. Social sites should be used to send your main site and blog visitors. Tease folks on social media but make them travel to your website for more.
You try to impress the world with your web brand strategy, we all do. It is difficult though staying relevant online because everyone’s competitors, self-proclaimed experts, advice givers are all posting and publishing so much noise that no matter how intelligent your message is, it gets lost like a needle in a haystack.
When we talk about your own web real estate we are saying you manage the site or place where you’ve published. You have more power when you publish on a site that you put up and host than when you post on other people’s sites. Other people can delete the things that have made their way to their site without asking your permission or even telling you in advance that they are going to make some changes. A site you own runs how you wish it to run. You choose what is displayed to the world. You decide what stays published and what goes. You also have access to your site and can make changes to improve it easily.
The thing is; you wish to address other site’s audiences too. There are always some sites that have a bigger or more specialized audience than the fan base that you have been able to build up so far by yourself, so you try to address those other audiences in any way you can. Often this requires you to take out a paid for advertisement on the popular site.
The free way to talk with preferred audiences that are on another’s site is thru commenting on their articles or posts or enticing the site’s owner or manager (editors too) to publish something such as an article that you wrote just for their site.
Plenty of websites have trouble timely publishing constantly new and thoughtful stuff so they welcome a guest author now and again. For contributing to their site a web owner/manager/editor usually will not pay you unless you are truly a celebrity in your field but they do give you a small place to promote via an author signature box. Usually this comes at the beginning and or end of your article. Yes, you should be allowed to include a link back to your own website for additional info about the same topic covered in your article.
Another great way to get access to another site’s audience is by getting interviewed by the site as an expert. An interview on a popular website or blog can build you a lot of followers making you famous.
This article is about how you make your web property better and I say you do it by allowing other experts and industry pros to publish things on your site. You interview other specialists that your audience might want to learn about. Obviously choose pros and company leaders to interview that are not in direct competition with yourself.
The thing that people running websites tend to forget is that when a popular E-star is allowed to publish an article on your site that celebrity will undoubtedly tell all of their fans about the guest article or post or interview they are involved with that is on your website. Yes, they are all publicity hounds and thus very into tweeting and Facebook posting that they have been invited as a guest to your site. Your guests, whom already have large followings, will promote their appearance on your site for you.
Your audience gets to hear from a new voice. Your guest author or poster or interview subject’s audience will come to your site to support their hero, whom they follow wherever they publish online or wherever they are talked about or mentioned online. This gives you access to the star’s fans. Many of these internet influencers’ fans will browse around your website after they are done reading the article pertaining to their hero. Your job is to make sure your site is in tip top form so you impress your guest stars’ visiting audiences.
Now you can also jump all over visiting in every nook and cranny of cyberspace, looking for internet opportunities to post and pitch your services and products. But isn’t the object to get people to come to your website?
Start allowing popular e-people to publish on your site and they will build your audience up for you. It’s less exhausting to invite guest writers and authorities than it is for you to do all the writing and creating constantly. You’ll burn yourself out if you try to create enough stuff to fill a business website, plus your blog and post on multiple social media accounts. You need helpers and that requires asking for contributors to assist with building your web real estate.
Start welcoming guest authors and experts and watch your web properties skyrocket!
Social Media platforms, for example, change their rules every so often. You have to abide by their new laws of operating. This can be inconvenient and a lot of your past work could be put at risk. What if a social medai site bans you or deletes your account after you have been working hard to build up a platform and fans for a few years?
I'm not saying social media sites do not have their purpose just that you do not know what they are going o do in the future so put most of your efforts onto your own site or blog on which you make the rules.
Ideally one would want their own website to get the most benefits from any activity they conduct or engage in cyberspace or digitally. Social sites should be used to send your main site and blog visitors. Tease folks on social media but make them travel to your website for more.
You try to impress the world with your web brand strategy, we all do. It is difficult though staying relevant online because everyone’s competitors, self-proclaimed experts, advice givers are all posting and publishing so much noise that no matter how intelligent your message is, it gets lost like a needle in a haystack.
When we talk about your own web real estate we are saying you manage the site or place where you’ve published. You have more power when you publish on a site that you put up and host than when you post on other people’s sites. Other people can delete the things that have made their way to their site without asking your permission or even telling you in advance that they are going to make some changes. A site you own runs how you wish it to run. You choose what is displayed to the world. You decide what stays published and what goes. You also have access to your site and can make changes to improve it easily.
The thing is; you wish to address other site’s audiences too. There are always some sites that have a bigger or more specialized audience than the fan base that you have been able to build up so far by yourself, so you try to address those other audiences in any way you can. Often this requires you to take out a paid for advertisement on the popular site.
The free way to talk with preferred audiences that are on another’s site is thru commenting on their articles or posts or enticing the site’s owner or manager (editors too) to publish something such as an article that you wrote just for their site.
Plenty of websites have trouble timely publishing constantly new and thoughtful stuff so they welcome a guest author now and again. For contributing to their site a web owner/manager/editor usually will not pay you unless you are truly a celebrity in your field but they do give you a small place to promote via an author signature box. Usually this comes at the beginning and or end of your article. Yes, you should be allowed to include a link back to your own website for additional info about the same topic covered in your article.
Another great way to get access to another site’s audience is by getting interviewed by the site as an expert. An interview on a popular website or blog can build you a lot of followers making you famous.
This article is about how you make your web property better and I say you do it by allowing other experts and industry pros to publish things on your site. You interview other specialists that your audience might want to learn about. Obviously choose pros and company leaders to interview that are not in direct competition with yourself.
The thing that people running websites tend to forget is that when a popular E-star is allowed to publish an article on your site that celebrity will undoubtedly tell all of their fans about the guest article or post or interview they are involved with that is on your website. Yes, they are all publicity hounds and thus very into tweeting and Facebook posting that they have been invited as a guest to your site. Your guests, whom already have large followings, will promote their appearance on your site for you.
Your audience gets to hear from a new voice. Your guest author or poster or interview subject’s audience will come to your site to support their hero, whom they follow wherever they publish online or wherever they are talked about or mentioned online. This gives you access to the star’s fans. Many of these internet influencers’ fans will browse around your website after they are done reading the article pertaining to their hero. Your job is to make sure your site is in tip top form so you impress your guest stars’ visiting audiences.
Now you can also jump all over visiting in every nook and cranny of cyberspace, looking for internet opportunities to post and pitch your services and products. But isn’t the object to get people to come to your website?
Start allowing popular e-people to publish on your site and they will build your audience up for you. It’s less exhausting to invite guest writers and authorities than it is for you to do all the writing and creating constantly. You’ll burn yourself out if you try to create enough stuff to fill a business website, plus your blog and post on multiple social media accounts. You need helpers and that requires asking for contributors to assist with building your web real estate.
Start welcoming guest authors and experts and watch your web properties skyrocket!
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by Stu Leventhal
Aggressive Internet Marketing Guru Style means full-blown marketing and promotions that exceed any businessman's expectations. A business needs fierce internet marketing. No more, no less. But to design a website that out performs all your competitors websites at a low initial construction cost as well as being affordable and easy to run and maintain... is that even possible?
How can building something so aggressive, so winning and top performing, ever be affordable? And what about the upkeep costs for an aggressive website? What’s really involved to move from talking about having a truly hard functioning website to actually building one then integrating your new website into becoming a driving force behind the core of your growing offline business as well as your online e-commerce business?
Inexpensive, aggressive, internet marketing opportunities are everywhere. But it all starts with obtaining web real estate. There are many ways of attracting large amounts of traffic like a magnet but you need a place to send the traffic. And once the traffic arrives you need a great website to take over implementing a system that leaves nothing to chance. Granted every business has its own unique needs when it comes to owning and operating a website. So, every site will have to be customized to meet the needs of the individual company’s situation. That means whoever is designing your top website has got to start by doing research.
The designer must have a clear understanding of your entire business. The designer must have an understanding of all your competitors and how each stacks up against you as well as each other. What sets you apart? Your weaknesses and strengths!
Your designer must also have plenty of knowledge about your customers. What makes them tick? Everything must be designed to talk to your customers and potential customers then move them closer to your goals. No distractions from your goals. No videos just to have videos. No photos or graphs that don’t earn their keep. Unless they help us reach your customer or convert a prospect they can only hurt us by making the visitor think about something else. Once we lose our visitors undivided attention, he or she is gone.
When in your initial planning stage don't slouch. List all the aspects of your ideal website. Surf the web and find examples of what you’d like to have even if it seems unattainable or affordable. Put everything on your website plan. It is much more costly to redesign than it is to do it right from the beginning.
GETTING YOUR DREAM WEBSITE BUILT
No matter how complicated your website blue print is, if you just look hard and search thoroughly enough, you can find people online who will build your dream website for virtually peanuts, especially when you compare the cost to the returns you will achieve on your investments. Leveraging the desire of competent Freelancers who are trying to make a name for themselves is one option of saving money. Just be sure you don’t fall for the demand that you have to pay upfront!
Requests for large amounts of money in advance before they’ll start your work is a red flag. Always, pay as you go! The best Pros guarantee their work. They want you to be satisfied and thus will ask you to look over their work and approve the job they did before you pay them. The freelance industry professionals rely on word of mouth advertising and getting great reviews. They are counting on you giving them 5 stars. If you are not 110% satisfied do not be shy about asking them to redo or fix something; the good contractors will make changes for free. Just ask them.
Be keen and alert to what’s going on with your project every step of the way. It also helps to do a little research and know what's currently going on, trending and hot in the online web design industry. Pay attention to, not just what is big in your company’s industry niche but look at websites everywhere online for ideas. The following questions will help you discern if your chosen internet site builders fit the bill for building a top aggressive website. If you are building your own site by yourself answering these questions apply to you too:
1. Does the company or freelancer offer free website design consultation? Don’t pay for proposals! Ask for many, price quotes from many different sources and demand they are very detailed and specific. Quality proposals allow you to see what different people with different industry views are suggesting is best for you, giving you an idea of the kind of website that will serve your purposes efficiently and attain your goals for having a presence online. Pick the brains of these so called self-proclaiming specialists. This will help you determine the overall strategy and plan for your website project. Upgrade your original website plan by adding the best stuff from all of the proposals you get then send that plan out for price quotes. Get the price quotes itemized for each aspect so you can determine costs for every step. Before you sign anything, be sure you know exactly what you will be getting and what the cost is for each step of the way. You may need to use different contractors for different steps.
IMPORTANT: Yes, if you are your own web designer still get proposals from others, to see various Pro ideas. Looking over the Pros' proposals will steer you around obstacles and give you a heads up for techie things not to do.
2. Even if you know your HTML, it is still more advisable if a professional team does it for you at least during the set up stage. They should write and install all your starting website content; copywriting, feature articles, blogs, company about page also. Save your skills and energy for the maintenance and tweaking of the site, once it’s up and running...unless you have loads of time on your hands. Remember that once the site is up and live you want to show search engines like Google as well as your visitors that you are consistently working on your website at least every few days. That means writing and adding photos and video production. People have no reason to keep coming back to a website that rarely changes. Google does not rank websites very high that are not improving and growing constantly. It takes a lot to get a website ready for launch. I do not want to see you get burned out and have nothing left in the tank for website maintenance.
3. Some internet marketing hosting sites offer free web design to entice you to sign up for their platform. The initial cost is low to hook you in but you can be sure they intend to make their money later with upgrades and by offering extra features at additional prices. The good part is these companies will be sure that your site is equipped with all the latest technological advances and thus all your aggressive internet business needs will be met by one monthly rent type bill. The bad news is, once your site is live it’s hard to get out of these platforms without losing a lot of your investment and most of the time that you put into the building of the website. When you decide to leave, you almost have to make a clean break, cut your losses and start over from just about scratch.
4. It is a must that marketing your new website is integrated into the total theme of your website’s design from the start. If a hosting company requires you to pay more than 100 bucks to integrate internet marketing functions for telling the world about your new site into their design of your website look somewhere else! If your contractors aren’t up on all the latest marketing apps, software and newest promotional concepts look somewhere else too! This means you do not okay the construction of a beautiful website, no matter how wonderful it is until you see how it is going to be promoted to the world. Yes, you have to design your killer website to attract new customers but it also has to be designed to be able to be promoted itself. Sure you can add this stuff later but it will cost a lot more and be tons more difficult!
Here are some questions you need to ask and answer in order to put together the initial blue print for building a dynamic, functioning, aggressive website in any niche.
1. Do you know your competitors? Do you know their web real estate? Is your website designed to be immediately noticeable as better than all your competitors? The feel for the visitor must be that they have arrived and there is no further reason to look anywhere else.
Affordable, aggressive, internet marketing plans are designed to push your business forward by taking advantage of highlighting your competitors’ strengths and weaknesses, that’s why we stressed analysis and evaluation of the competition as being mandatory to figure out your own shortcomings and what unique advantages you have over the competition. Now we need to make sure the plans for the final website are going to get the job done. The things that set you apart from your competition will become the core of your selling platform. Will this website design convey the message that you are the best, better than everyone else?
When I was growing up, my grandparents, Aunts and Uncles would say. “Can you pass me the Kleenex please.” They meant, “Can you pass me the tissues please.” Now, there were many companies who sold tissues but the Kleenex Brand was so popular that their brand name should have been added to the dictionary as the definition of a tissue. This is what you are striving for with your name and brand. In our times it all has to begin with your web real estate! But, the trick is in keeping all your web publishing similar in look and style across all medium you are on; social sites, web site, blog and any advertising you post.
2. Are there any industry trends you need to adjust your strategy to take full advantage of or to counter act? Does your industry have any particular quirks relating to the way its’ members conduct business online compared to offline?
*One very important concept to be careful of is what I call advertising for the whole industry. When you design your website and all your marketing pieces they have to be specific for your business. Many marketers advise that you figure out a problem that your customers have then tell your intended customers how you are going to fix their problem for them. This is all find and dandy and actually great advice but just advertising your service or product without making sure they realize the aspects that only you can supply means you are paying for everyone in your industries marketing. For example, if you sell orange juice, don’t spend all your advertising money telling the world how great drinking orange juice is, shouting out how healthy orange juice is and how it has vitamin C. You are doing a great job of promoting and selling more orange juice but not giving anyone any reason to buy your orange juice and only your orange juice! And you are selling more orange juice for your competitors too!
3. Always remember, you are building your new website to be a driving force in your business not just as a conversation piece. That means every aspect of the business will probably be integrated in some way with your website eventually. Are there any particular internal functions for any departments that have to be considered? Again, making changes later is much tougher. You want to make sure every department is comfortable with utilizing as well as supporting the full functionality of the new website. Each division should be consulted about their expectations and concerns about switching over to your new website platform. All concerns need to be addressed and solutions found before you start construction of the new website.
Integrating Your Internet Marketing Plan Into The Design Of Your New Aggressive Marketing Website.
1. Marketing is the primary function and reason for designing this website, so seriously considering how many keywords your website will cater to and what keywords will be the most dominate is important. Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve your Internet marketing endeavor better. But you will have to target keywords that are profitable. This means keyword research! Go to our KEYWORD RESEARCH SECTION if you need help with keywords. You don’t want to take on too much at any one piece of internet real estate but you don’t want to limit your expansion capabilities or be pigeon holed and not able to adapt to trends in your industry, for the future either! Remember the more keyword specific your site is the more specific its visitors and users will be. This will make your audience much easier to market to. You can always create more web real estate to target other types of prospects.
2. How search engine-compatible is your website?
Internet marketing is coined "aggressive" only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them all. Find out if your internet marketing site is 100% readable by all the major search engine scanners and spiders. Go back to your freelancers and hire them to fix the problems. If you use frames, javascript and flash make sure it doesn’t hide stuff that the search engines need to know in order to index you properly. Remember, search engines can’t read text embedded inside a photo or image file. Therefore we can’t use that stuff just to make us look modern or for show. It has to earn especially if it is working against our page rank ratings!
3. How efficient is the monthly marketing plan for promotion of your new website?
Usually, you're asked to pay a monthly fee for the marketing plan for your website. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO and SEM features, social marketing tools, competition analysis and keyword density tools, as well as comprehensive website performance reports. Can you tell in detail where your visitors are going and for how long they stay there?
Once you've procured the right answers for the previous questions, then you can finally say: "Now that's low cost, aggressive internet marketing! Let’s build this website! Let’s dominate our industry!"
Aggressive Internet Marketing Guru Style means full-blown marketing and promotions that exceed any businessman's expectations. A business needs fierce internet marketing. No more, no less. But to design a website that out performs all your competitors websites at a low initial construction cost as well as being affordable and easy to run and maintain... is that even possible?
How can building something so aggressive, so winning and top performing, ever be affordable? And what about the upkeep costs for an aggressive website? What’s really involved to move from talking about having a truly hard functioning website to actually building one then integrating your new website into becoming a driving force behind the core of your growing offline business as well as your online e-commerce business?
Inexpensive, aggressive, internet marketing opportunities are everywhere. But it all starts with obtaining web real estate. There are many ways of attracting large amounts of traffic like a magnet but you need a place to send the traffic. And once the traffic arrives you need a great website to take over implementing a system that leaves nothing to chance. Granted every business has its own unique needs when it comes to owning and operating a website. So, every site will have to be customized to meet the needs of the individual company’s situation. That means whoever is designing your top website has got to start by doing research.
The designer must have a clear understanding of your entire business. The designer must have an understanding of all your competitors and how each stacks up against you as well as each other. What sets you apart? Your weaknesses and strengths!
Your designer must also have plenty of knowledge about your customers. What makes them tick? Everything must be designed to talk to your customers and potential customers then move them closer to your goals. No distractions from your goals. No videos just to have videos. No photos or graphs that don’t earn their keep. Unless they help us reach your customer or convert a prospect they can only hurt us by making the visitor think about something else. Once we lose our visitors undivided attention, he or she is gone.
When in your initial planning stage don't slouch. List all the aspects of your ideal website. Surf the web and find examples of what you’d like to have even if it seems unattainable or affordable. Put everything on your website plan. It is much more costly to redesign than it is to do it right from the beginning.
GETTING YOUR DREAM WEBSITE BUILT
No matter how complicated your website blue print is, if you just look hard and search thoroughly enough, you can find people online who will build your dream website for virtually peanuts, especially when you compare the cost to the returns you will achieve on your investments. Leveraging the desire of competent Freelancers who are trying to make a name for themselves is one option of saving money. Just be sure you don’t fall for the demand that you have to pay upfront!
Requests for large amounts of money in advance before they’ll start your work is a red flag. Always, pay as you go! The best Pros guarantee their work. They want you to be satisfied and thus will ask you to look over their work and approve the job they did before you pay them. The freelance industry professionals rely on word of mouth advertising and getting great reviews. They are counting on you giving them 5 stars. If you are not 110% satisfied do not be shy about asking them to redo or fix something; the good contractors will make changes for free. Just ask them.
Be keen and alert to what’s going on with your project every step of the way. It also helps to do a little research and know what's currently going on, trending and hot in the online web design industry. Pay attention to, not just what is big in your company’s industry niche but look at websites everywhere online for ideas. The following questions will help you discern if your chosen internet site builders fit the bill for building a top aggressive website. If you are building your own site by yourself answering these questions apply to you too:
1. Does the company or freelancer offer free website design consultation? Don’t pay for proposals! Ask for many, price quotes from many different sources and demand they are very detailed and specific. Quality proposals allow you to see what different people with different industry views are suggesting is best for you, giving you an idea of the kind of website that will serve your purposes efficiently and attain your goals for having a presence online. Pick the brains of these so called self-proclaiming specialists. This will help you determine the overall strategy and plan for your website project. Upgrade your original website plan by adding the best stuff from all of the proposals you get then send that plan out for price quotes. Get the price quotes itemized for each aspect so you can determine costs for every step. Before you sign anything, be sure you know exactly what you will be getting and what the cost is for each step of the way. You may need to use different contractors for different steps.
IMPORTANT: Yes, if you are your own web designer still get proposals from others, to see various Pro ideas. Looking over the Pros' proposals will steer you around obstacles and give you a heads up for techie things not to do.
2. Even if you know your HTML, it is still more advisable if a professional team does it for you at least during the set up stage. They should write and install all your starting website content; copywriting, feature articles, blogs, company about page also. Save your skills and energy for the maintenance and tweaking of the site, once it’s up and running...unless you have loads of time on your hands. Remember that once the site is up and live you want to show search engines like Google as well as your visitors that you are consistently working on your website at least every few days. That means writing and adding photos and video production. People have no reason to keep coming back to a website that rarely changes. Google does not rank websites very high that are not improving and growing constantly. It takes a lot to get a website ready for launch. I do not want to see you get burned out and have nothing left in the tank for website maintenance.
3. Some internet marketing hosting sites offer free web design to entice you to sign up for their platform. The initial cost is low to hook you in but you can be sure they intend to make their money later with upgrades and by offering extra features at additional prices. The good part is these companies will be sure that your site is equipped with all the latest technological advances and thus all your aggressive internet business needs will be met by one monthly rent type bill. The bad news is, once your site is live it’s hard to get out of these platforms without losing a lot of your investment and most of the time that you put into the building of the website. When you decide to leave, you almost have to make a clean break, cut your losses and start over from just about scratch.
4. It is a must that marketing your new website is integrated into the total theme of your website’s design from the start. If a hosting company requires you to pay more than 100 bucks to integrate internet marketing functions for telling the world about your new site into their design of your website look somewhere else! If your contractors aren’t up on all the latest marketing apps, software and newest promotional concepts look somewhere else too! This means you do not okay the construction of a beautiful website, no matter how wonderful it is until you see how it is going to be promoted to the world. Yes, you have to design your killer website to attract new customers but it also has to be designed to be able to be promoted itself. Sure you can add this stuff later but it will cost a lot more and be tons more difficult!
Here are some questions you need to ask and answer in order to put together the initial blue print for building a dynamic, functioning, aggressive website in any niche.
1. Do you know your competitors? Do you know their web real estate? Is your website designed to be immediately noticeable as better than all your competitors? The feel for the visitor must be that they have arrived and there is no further reason to look anywhere else.
Affordable, aggressive, internet marketing plans are designed to push your business forward by taking advantage of highlighting your competitors’ strengths and weaknesses, that’s why we stressed analysis and evaluation of the competition as being mandatory to figure out your own shortcomings and what unique advantages you have over the competition. Now we need to make sure the plans for the final website are going to get the job done. The things that set you apart from your competition will become the core of your selling platform. Will this website design convey the message that you are the best, better than everyone else?
When I was growing up, my grandparents, Aunts and Uncles would say. “Can you pass me the Kleenex please.” They meant, “Can you pass me the tissues please.” Now, there were many companies who sold tissues but the Kleenex Brand was so popular that their brand name should have been added to the dictionary as the definition of a tissue. This is what you are striving for with your name and brand. In our times it all has to begin with your web real estate! But, the trick is in keeping all your web publishing similar in look and style across all medium you are on; social sites, web site, blog and any advertising you post.
2. Are there any industry trends you need to adjust your strategy to take full advantage of or to counter act? Does your industry have any particular quirks relating to the way its’ members conduct business online compared to offline?
*One very important concept to be careful of is what I call advertising for the whole industry. When you design your website and all your marketing pieces they have to be specific for your business. Many marketers advise that you figure out a problem that your customers have then tell your intended customers how you are going to fix their problem for them. This is all find and dandy and actually great advice but just advertising your service or product without making sure they realize the aspects that only you can supply means you are paying for everyone in your industries marketing. For example, if you sell orange juice, don’t spend all your advertising money telling the world how great drinking orange juice is, shouting out how healthy orange juice is and how it has vitamin C. You are doing a great job of promoting and selling more orange juice but not giving anyone any reason to buy your orange juice and only your orange juice! And you are selling more orange juice for your competitors too!
3. Always remember, you are building your new website to be a driving force in your business not just as a conversation piece. That means every aspect of the business will probably be integrated in some way with your website eventually. Are there any particular internal functions for any departments that have to be considered? Again, making changes later is much tougher. You want to make sure every department is comfortable with utilizing as well as supporting the full functionality of the new website. Each division should be consulted about their expectations and concerns about switching over to your new website platform. All concerns need to be addressed and solutions found before you start construction of the new website.
Integrating Your Internet Marketing Plan Into The Design Of Your New Aggressive Marketing Website.
1. Marketing is the primary function and reason for designing this website, so seriously considering how many keywords your website will cater to and what keywords will be the most dominate is important. Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve your Internet marketing endeavor better. But you will have to target keywords that are profitable. This means keyword research! Go to our KEYWORD RESEARCH SECTION if you need help with keywords. You don’t want to take on too much at any one piece of internet real estate but you don’t want to limit your expansion capabilities or be pigeon holed and not able to adapt to trends in your industry, for the future either! Remember the more keyword specific your site is the more specific its visitors and users will be. This will make your audience much easier to market to. You can always create more web real estate to target other types of prospects.
2. How search engine-compatible is your website?
Internet marketing is coined "aggressive" only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them all. Find out if your internet marketing site is 100% readable by all the major search engine scanners and spiders. Go back to your freelancers and hire them to fix the problems. If you use frames, javascript and flash make sure it doesn’t hide stuff that the search engines need to know in order to index you properly. Remember, search engines can’t read text embedded inside a photo or image file. Therefore we can’t use that stuff just to make us look modern or for show. It has to earn especially if it is working against our page rank ratings!
3. How efficient is the monthly marketing plan for promotion of your new website?
Usually, you're asked to pay a monthly fee for the marketing plan for your website. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO and SEM features, social marketing tools, competition analysis and keyword density tools, as well as comprehensive website performance reports. Can you tell in detail where your visitors are going and for how long they stay there?
Once you've procured the right answers for the previous questions, then you can finally say: "Now that's low cost, aggressive internet marketing! Let’s build this website! Let’s dominate our industry!"
