Social Media is the Grand Business Equalizer
By Stu Leventhal
All markets shift. Its a buyers market then its a sellers market. The best companies and pros roll with the times and do good, no matter what market conditions are. Yes it does help if you are good at predicting where your industry is headed before your competition realizes it. But the point is; the great businesses are adaptable.
All times are good times for great business minds...
One of the best modern day things for any business to have access to is multiple markets. Social Media allows any company, big or small, that wishes to learn how, the ability to sell to the world. Rarely is the whole world in a depression. But even if the economies of all nations are struggling it is still an advantage to be able to sell to any potential buyer anywhere.
Of course you will have to put in some time and effort to build relationships on social media platforms but it will be worth it. You can increase your notoriety, strengthen your brand image and make connections on any and all of the social media platforms; Twitter, Facebook, YouTube, Pinterest, LinkedIn... Just choose the one you like best and get started. Doors of opportunities will be made available to you with time.
All times are good times for great business minds...
One of the best modern day things for any business to have access to is multiple markets. Social Media allows any company, big or small, that wishes to learn how, the ability to sell to the world. Rarely is the whole world in a depression. But even if the economies of all nations are struggling it is still an advantage to be able to sell to any potential buyer anywhere.
Of course you will have to put in some time and effort to build relationships on social media platforms but it will be worth it. You can increase your notoriety, strengthen your brand image and make connections on any and all of the social media platforms; Twitter, Facebook, YouTube, Pinterest, LinkedIn... Just choose the one you like best and get started. Doors of opportunities will be made available to you with time.
How Businesses Win Using Social Media
Do not launch web real estate unless you are ready to give those web projects the attention that is needed for them to be appreciated. Instead, use social media platforms. Your blog and website needs to be constructed to please one specific visitor. You can set up social sites to cater to various different audiences and target a different type of fan on each social media platform.
Once you are trying to create things that one type of reader, viewer would like to have access to (writing, videos, photos, instruction, how to guides, breaking news…), plus you put those desired things in one place online, just like offline… your web realty will begin to thrive.
Most websites as well as social media channels are confusing and thus people, visitors, do not stay there long. Anything you put online should be easy for a web browser to determine what it is about and whom it was published for. They should be able to decide instantly if they wish to spend more time exploring your website, blog or social media stages.
Your web properties showcase who you and your company are so take your e-publishing seriously. Social media gets passed around so bad embarrassing posts can do you damage.
The idea that posting online is free and therefore whatever orders and new customers you get from your social media activity… is just icing on the cake is nonsense! You have to publish carefully and using quality standards if you wish to drum up business online. Yes, social media requires a plan and setting specific goals or you will get lost and be moving in a million directions.
There are nothing but tough audiences online. You cannot expect to wing it and win with social media.
A business that takes their E-audience for granted; wasting their fans and customers and prospects’ time with poor quality posts will quickly get a bad reputation among web browsers. Online audiences talk to each other. They will warn people away from a bad website or blog.
When you publish great interesting, funny, informative things people tell others about you. So e-publicity or word-of-mouth advertisement goes both ways. When you publish boring, not well thought out writing or videos or images that do not really go along with your page’s theme…people tell others to avoid you and they recommend your competition as an alternative. Publishing volumes of content, just to have the most stuff out there does not work!
Yes, you do have to publish and participate e-socially, consistently! You really cannot take a vacation and not respond to your audience for a few weeks. When you come back from vacation you will find that your fans left you and found someone else to entertain them.
Up your quality of web publishing on the web places you own yourself and manage yourself and you will gain visitors on your social sites. Your social media fans will research you and find your website and blog if they are interested in hearing more from you than they are getting on the social platform where they follow you.
Remember the visitors and social media fans you converse with have to actually be interested in doing business with you for your company to get orders and profit. This is why chasing traffic numbers does not work either whether on a website or a social media stage. You need to attract the right web browsers not just anyone to your web real estate and social media accounts.
You, as a business or professional, still have to get people to trust you enough to be willing to purchase from you.
Can you see why tricking people to your web realty, is not the wise way to begin the customer business relationship. By publishing junk, you are just telling your visitors that they need to be on their guard. The message is that you are not serious about doing business with them. You are not being completely honest with them from the start and thus they have to be cautious when dealing further with you.
Publishing lots of Junk online just makes it more difficult to actually, eventually sell something. These people think they know you. Me and you know that they do not. But this content marketing strategy that relies on producing volumes and volumes of stuff that no one really needs to see is telling your visitors that you feel you can dupe them into ordering something from you.
Most people take offense to that and all online browsers hate when their time is wasted. Yes, even if they are only on your junk content filled website for just a few seconds they do hold a grudge against you.
Know that your reputation and brand gets tarnished if you do not have pride in your online publishing. Always publish the very best things; videos, text, photos, graphs that you can.
People on the other side of the globe only have your posts to judge you by. They want to do business with someone of integrity.
Once you are trying to create things that one type of reader, viewer would like to have access to (writing, videos, photos, instruction, how to guides, breaking news…), plus you put those desired things in one place online, just like offline… your web realty will begin to thrive.
Most websites as well as social media channels are confusing and thus people, visitors, do not stay there long. Anything you put online should be easy for a web browser to determine what it is about and whom it was published for. They should be able to decide instantly if they wish to spend more time exploring your website, blog or social media stages.
Your web properties showcase who you and your company are so take your e-publishing seriously. Social media gets passed around so bad embarrassing posts can do you damage.
The idea that posting online is free and therefore whatever orders and new customers you get from your social media activity… is just icing on the cake is nonsense! You have to publish carefully and using quality standards if you wish to drum up business online. Yes, social media requires a plan and setting specific goals or you will get lost and be moving in a million directions.
There are nothing but tough audiences online. You cannot expect to wing it and win with social media.
A business that takes their E-audience for granted; wasting their fans and customers and prospects’ time with poor quality posts will quickly get a bad reputation among web browsers. Online audiences talk to each other. They will warn people away from a bad website or blog.
When you publish great interesting, funny, informative things people tell others about you. So e-publicity or word-of-mouth advertisement goes both ways. When you publish boring, not well thought out writing or videos or images that do not really go along with your page’s theme…people tell others to avoid you and they recommend your competition as an alternative. Publishing volumes of content, just to have the most stuff out there does not work!
Yes, you do have to publish and participate e-socially, consistently! You really cannot take a vacation and not respond to your audience for a few weeks. When you come back from vacation you will find that your fans left you and found someone else to entertain them.
Up your quality of web publishing on the web places you own yourself and manage yourself and you will gain visitors on your social sites. Your social media fans will research you and find your website and blog if they are interested in hearing more from you than they are getting on the social platform where they follow you.
Remember the visitors and social media fans you converse with have to actually be interested in doing business with you for your company to get orders and profit. This is why chasing traffic numbers does not work either whether on a website or a social media stage. You need to attract the right web browsers not just anyone to your web real estate and social media accounts.
You, as a business or professional, still have to get people to trust you enough to be willing to purchase from you.
Can you see why tricking people to your web realty, is not the wise way to begin the customer business relationship. By publishing junk, you are just telling your visitors that they need to be on their guard. The message is that you are not serious about doing business with them. You are not being completely honest with them from the start and thus they have to be cautious when dealing further with you.
Publishing lots of Junk online just makes it more difficult to actually, eventually sell something. These people think they know you. Me and you know that they do not. But this content marketing strategy that relies on producing volumes and volumes of stuff that no one really needs to see is telling your visitors that you feel you can dupe them into ordering something from you.
Most people take offense to that and all online browsers hate when their time is wasted. Yes, even if they are only on your junk content filled website for just a few seconds they do hold a grudge against you.
Know that your reputation and brand gets tarnished if you do not have pride in your online publishing. Always publish the very best things; videos, text, photos, graphs that you can.
People on the other side of the globe only have your posts to judge you by. They want to do business with someone of integrity.
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