GURU MARKETING TIPS

What Should I Blog?

2/19/2025

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Local Blogs Should Be Locally Keyworded

7/12/2019

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Search Engines and People Love Local Blogs
By Stu Leventhal - Guru Marketing Tips - Editor

In this age of information overload, website browsers want to find info online that is pertinent to their own local lives. Google searching for a topic and getting recommended blogs from over seas is no fun!

Yes there are plenty of big nationally important websites and popular global sites that tend to dominate the 1st pages of any search engines, search results. This is because the very size of these giant sites demands respect and attention. Many of these super websites publish things about multiple subjects, niches and genres. They are greedy for website visitors and web traffic from everywhere.

You can beat these humongous websites in web search by sticking to topics that are interesting to your community. Even globally popular subjects can be made locally relevant simply by telling how the topics affects the people living in your surrounding neighborhoods. How does the subject relate to your community? Tell what the people living in your area feel about the topic.

All you have to do to SEO for locals searching is state lots of local keywords in your text. Simply write for example; Bob from Sullivan Street in Deer Village thinks..." and then go on and give Local Bob's perception on the issue. This tells Google and other search engines that you are publishing stories and news that local visitors would be interested in hearing and knowing about.

Remember that Google already knows where the searcher is located when they submit their search. Google wants to recommend a nearby blogger's take on yes, even a global issue. If you are searching and you are driving in a car in a small town in Maine USA; why would a search engine want to recommend that you click on a blog post that was written by someone in London or Paris? They will give the searcher a local blogger's post first but only if the local blogger's site has been optimized correctly for local SEO.

The search engine needs to realize you write and publish content for local people mostly and that requires you to help Google understand you want them to send you local visitors. You must include local town names and zip codes and local phone number area codes on all your blog posts and pages. Link to other credible local bloggers and local websites too. Mention local landmarks and local businesses and local brands. Referring to local celebrities, noting local political news and other local buzz topics and interesting neighborhood happenings like community events, festivals and celebrations every once in a while, will help also.

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How Top Realtors Blog

7/3/2018

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What Real Estate Stats Should a Local Realtor Publish, Post, Blog About… by Gerri Leventhal of FIND NJ HOUSE

Folks in your sales territory need some detailed data to determine how and when they will buy or sell property and homes. You as an agent have a responsibility to give real and truthful stats. Your new client prospects will surely appreciate being kept in the loop and current on how the different real estate scenes in the nearby towns are shifting as well as in those communities that you serve. Stats, numbers and data about recent sales are what helps people determine and compare the values of their property as well as property they are thinking about purchasing, leasing or renting.

The data you should share should be all and any the info that is useful for your particular type of client. You as a realtor have an opportunity to connect with people looking into properties in the neighborhoods that you service as an advisor. You want people to tune in to your blog and social media accounts because they know that they can rely on the info that you supply. Ultimately your motive is not just to be helpful but to convince people that you are competent and smart about local realty. Everyone realizes that yes you want to gain clients. You also want to draw people’s attention to the opportunities in the neighborhoods that you represent and consult on.

Many who may not be too familiar with your towns might not know there are some very great home deals to be had. You want to brag about the awesome property in your sales territory then you want to make your pitch that you are the best licensed realty consultant in town. The data and numbers can bring investment to your community. Money coming into the community brings up property values. More interest in property also brings up property sales prices. Toot the numbers that stimulate investment but do not down play the stats that warn against buying or selling right now. Your advice has to be helpful and one person’s disadvantage is always another’s advantage in real estate. You cannot possibly know what stats are going to be important to every buyer or seller’s situation.

By supplying real data on a regular basis and then explaining that data as well as offering a platform for folks to ask further questions about your sales territory’s property sales numbers where you can answer and address any individual concerns is a great service to your client prospect pools and to the community as a whole. When you notice property in a certain vicinity that seems to be getting a bad rap or that people do not seem to be evaluating properly and there is investment opportunity there then shout about it.

Post the stats and then decipher them into what is important to take note of and then invite folks to meet with you further for advice. Bear in mind that you are posting stats and data as a business client lead generating activity. Good, reliable stats compiled in a way that is understandable will have people coming back to your blog and there you can court their favor so some hire you and others recommend your services.

Below are some stats that you should make people aware of; just remember to put yourself in your particular client type’s shoes and ask, “What would I want to know before I invest a large sum of money on a property? What do I need to know before I put my property up for sale? What data would help me decide that this is a great place to move my family to? How can I evaluate if this town really needs my type of business here? Will all of my family members be happy moving to this town? Is now the best time to sell?”

Answer those questions by supplying real data, facts and info that is meaningful, helpful and reassuring and you will have plenty of clients wanting to hire you for your advice about local property dealings.

Some Real Estate Data that is Worth Posting and Updating Regularly for Your Potential Client Pools Use:

Economic Trends
Population Demographics
Neighborhood Happenings
Home Inventory – Supply Verses Demand!
New Building & Construction
Crime facts, School Stats
Home Sales & Price Growth
National Verses Local Info
Mortgage Rates & Financing Data
Market Bubble?
Foreclosure Data
Home Values Verses Sell Prices
Local Political Factors
Local Social Issues
Market Forecasts & Predictions
Tax Info
Listing Prices Verses Actual Sell Prices
What Features Are Buyers Looking For?
Recent Municipal Planning Decisions
The Health Report of Local Employers

REFERENCES:

Blogging Realtors by Gerri Leventhal - Learn how to blog like a top real estate agent!
Understanding Blogging - A NEW TALE by Stu Leventhal

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Humor Makes The Best Business Blog Posts

8/22/2015

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Funny Blogging Rules The Web...

Blogging with Comedy Rocks Cyberspace!

BUSINESS IS SERIOUS BUT GOOD JOKES STILL RULE THE BLOGOSPHERE
by Stu Leventhal - Guru Marketing Tips

Internet Marketers want to get their blog posts shared and linked to. That requires posting things people think their friends would like to experience too.

Yes, your first priority is to please your audience but your audience is looking for stuff that is so good they can pass your web content on to their own groups, fans and followings.

Everyone loves a good joke or a funny cartoon.

I know you want to get down to discussing business with your audience but you need to give the audience a break every now and again. Jokes are still the fastest way to build a following online!

Who can blame people for liking to laugh and share the joy of good humor with the people they care about online or offline.

The problem is that everyone is not funny and all of our senses of humor differ. So when you post and publish humor online be sure you do not compromise your Internet Marketing, IM Dignity.

Post jokes that are in good taste!

Do not antagonize anyone or disrespect anyone with your humor, especially when you are representing a business entity.

*If you are not sure if a blog post or social media post is funny or rude then ask some people's opinions before you commit it to your blog or socially post it. Your online reputation is always more important than a few cheap laughs!

References:
You can learn some basics about clean blog worthy joke writing and humor content marketing here:
http://anewtale.com/humor.html

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Blog Fast and Furious For Fame and Fortune

7/7/2015

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BLOGGING TO MARKETING FAME
by Stu Leventhal

A blog is the modern way to converse with the masses. But everyone does not have success instantly as soon as they launch their blog.

There are a lot of other bloggers who want your audience to visit them and ignore you! The competition is fierce because of the enormous amount of blogs in the blogosphere. Blogs are free to launch, anyone can start one. But the trick is making people aware of your blog.

You can be an Artistic blogger, SEO blogger, Video Blogger, Creative Writing Blogger, Photo Blogger or any combo of the above. Just know that each of these skills can take a life time to master. You want to post only great stuff and you may be great at one or two things but not many are great at everything.

The reason you are blogging could be to promote your products or company, or your blog could be for self-promotion. How are you going to create quality posts if they take a few days to put together each post? You know you have to post every day or two to feed your audience or they will move on.

Thus, the key to great blogging is speed of post creation. Do not get me wrong; the posts have to be worthy of keeping an audience’s attention too! But you need to become a blog posting machine, churning out quality posts about your special topic daily to get noticed in cyber space!

The reason most blogs fail is because the bloggers are trying to post such fantastic stuff that it takes them a couple of days to perfect their blog posts. They may be great posts but posts that take days to create are meant to be published somewhere else!

You start great discussions on your blog and fertilize blog conversations. Your great content gets published on your website and your blog should point to the webpage, reference it, send fans to check it out, promotes it and link to it!

You can take your time with creating your website content because you are not expected to publish something new every day or two like on your blog. Your blog posts are not finished work; they are works in progresses that your blog audience is expected to help you build larger and take further on the journey. Your fans contribute to blog posts!

If you want your audience to engage you need to leave them openings to say something. Do not say it all!

Blogs fail because bloggers confuse blog content with web content and social media content. We want to experience something different on websites and expect something different entirely on social sites; know the differences! Blog post the right appropriate content for a blog!

You must be able to command your blog audience’s attention for months, even years. But you are not expected to be a great video maker, super artist, supreme writer, comedian, genius debater, philosopher, psychiatrist…ALL IN ONE! You are supposed to be an expert on your blog topic. You are expected to open up and bleed for your audience like all artists! And when you blog, you are expected to have something to say. BLOG WITH PURPOSE!

Blog post for a reason! Post great photos that relate to your topic. Link to breaking news on your topic! Send your audience to great videos then discuss them! Write funny! Write a poem! Be the go to place for your industry, genre, niche…

The more you post and publish, the more social media sharing of your content that your fans can do. This means more links sending new visitors and traffic to your blog and better search engine rankings. Thus concentrate on posting often and you will grow your fan base fast. But again, your posts must be relevant and discussion worthy!

Deep down people have always loved interesting stuff and they are proud when they find something unique that is shareable. Post things you feel are worthwhile to share with your own personal friends and family members and others all over the world will also see the same value in sharing it with their friends and family.

Blogging really is that simple! Blog success relies on viewing your blog as one continuous conversation that different people come and go from but that you are the sole moderator. Your blog is you throwing a 24/7 cyber-party with a revolving door.

Your guests can come and go, they can visit alone or bring guests but you are always the host or hostess who is there to welcome new visitors, show them around, introduce them to the regulars of the group and help them feel comfortable! You supply the refreshments, the entertainment and the atmosphere but the party goers create the real party!

A Great Blog is a Cyber Club House…a very special place for like-minded people, the globe over to get together, hangout, experience what they love and have fun!

MAKE A GREAT BLOG BUT DO NOT TRY TO DISGUISE YOUR BLOG AS A WEBSITE!

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Blogging Offers Numerous Opportunities to Market and Promote

1/23/2015

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One of the best things about Blogging is that it is casual and informal Writing! This means you can test things on your blog and no one will slight you for it. Try out your humorous side, your dramatic side, your sensitive side...

GURU MARKETING TIPS BY STU LEVENTHAL
Find out how your blog can be used to dominate your market place and crush you competition! "The Web is a fascinating, exciting, ever changing fun place!" - Stu Leventhal

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Creating A Blog That Works

6/12/2013

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LEVERAGING THE BLOGOSPHERE

Blogging in 21st Century: Introduction to Online Journaling

Blogging and social networking are inextricably linked in the sense that both contain certain features and certain properties of one another. Both are aimed at creating a wide movement as far as multimedia interaction is concerned. Though it is true that blogs can be regulated and kept very private, the main purpose of them is to reach out to a number of people, to have a medium to voice your opinion.

Another similarity is that both these concepts have existed in cyber space for almost a decade now, but in the initial stages both were rather exclusive of one another. Only in the recent times have they been merged, and their similarity in motives truly recognized.

Blogging is essentially done to channel your thoughts out on to an online journal. You also want other people to read what you have written.

This way, you go about coming in touch with people from all over the world who you would not have otherwise known. Similar is the function of social networking. It is a hub where the young and the hearty flock. The chances of getting an audience at such a platform are high.

The origination of the term ‘blog’ is interesting. It was initially called a ‘weblog’ meaning a log or a diary or a journal that helps you to record your thoughts on a day to day basis. In that sense it was rather in its primitive stages and did not turn into an instrument for propaganda immediately. This term was later shortened to blog and this is when free blogging services like Blogger became extremely popular.

As mentioned earlier, blogging today is not restricted to only maintaining a journal. It has truly become a platform where various kinds of people from all walks of life, whether they have the same ideologies or not, conflate, and discuss the matters they think are important to them.

Blogging in the twenty first century has come to become an important tool for advertising for people who wish to market their products online, for politicians who wish to sell their ideologies, and reach out, to the masses.

Moreover, creating a blog and maintaining it does not require a fortune. Everybody now has a personal blog and it is all free of cost. Also, one does not need to be a computer engineer or a graphic or web designer in order to embellish their blog.

Unlike a website which operates on a different domain, and for which every single template and tab needs to be designed and created from the scratch, blog sites do not need such knowledge. The blogging service providers have their own inbuilt templates and fonts which have to be chosen by the bloggers as per their own tastes and preferences.

Blogging is an ideal way to make new friends and come in contact with more people than you can do in the actual word, from all quarters of the world. Such diverse people will obviously have differing viewpoints. Therefore, this gives scope for a good deal of discussion and debate with all points of view being taken on board.

Blogs can also be for the sole purpose of making new friends and socializing. That is why social networking sites have picked up the clue and in these times social networking and blogging has, to some extent, been combined, and almost become indistinguishable.

It would be interesting to note that the word ‘blog’ is both a noun and a verb. This leads us to the fact that blogging in some sense also helps get rid of hassles of publishing. Though your work will not come out in print, you know that you can publish your work – your articles, pictures, videos, etc – yourself through you blog.

Therefore, it may be your own personal journal that you wish others to read or you works of art in terms of the stories or articles that you write, or the movies that you make. You can share almost any content with the world at large.

It must also be noted that just like you do not have to be a web designer to create your own blog, you need not be a professional writer, a film maker or a photographer to publish content on your blog. It is just a space for you to indulge in your own small artistic pursuits and share those moments with others. Blogging must therefore be exploited to its full potential.

How Can Online Blogging Be Profitable to Ordinary Individuals?

Ranking of any website depends on a few factors. It would basically depend on the relevance of the article according to the key words used; the number of times that page has been linked and viewed, etc.

These are quite easy to follow, and if these factors are carefully noted and looked into, the rankings of your website can increase considerably.

The first step is to get your website linked through various other pages. The more the pages are that contain your links, the better ranking they will receive. The second aspect to be kept in mind is how often you update the content on your website.

Frequently edited and updated sites receive higher ranking in search engines than those that have not been looked at by the owners for ages. Always editing the content of your website as a whole may not be an option.

In this case what you can do is add a Blog to your website. A Blog will function as nothing but a forum for people to come and discuss the themes that concern your website too.

It will create a platform, as well as become a journal whereby you can also post updates about your operations and your website. The advantage is that the content on such Blogs will not be restricted only to text, but pictures and videos can be posted too.

The few easy steps as described below will take you through how to create your own blog and what are the things you must look out for:

Cost can never be a problem because free blogging services are quite popular all over the world. If you choose sites like Blogger or LiveJournal, you are sure to get exactly the kind of platform you are looking for. They are absolutely free.

If you are not very comfortable with web designing techniques, you need not worry. Creating your blog is not as complicated as designing template for a website. These blogging services provide a wide range of templates from which you can choose the one most suited to your tastes.

You must also use your discretion while blogging. Especially if you are incorporating your blog within your website, or creating a blog to increase awareness of your product, you need to keep in mind that this is an open forum which is read by all. You do not want to say anything that may end up angering your clients. Politics and religion are the two most controversial themes, and therefore anything about those must be carefully blogged about.

Anything that is particularly reader friendly and does not anger too many people is considered ‘safe’. If your aim is indeed to increase the ranking of your site, you will have to make sure many people read it. You can do this by making your content user friendly.

Also keep an eye on what other people write or say on their blogs. This can give you a general idea of what kind of responses those articles receive, and you can get valuable tips from them.

Blogging has come to be considered a highly effective marketing tool. You can easily create awareness of your product and get clients and customers to interact with each other. And not only customers, also those who are relatively new to your product get a platform to ask questions and clear their air about your product.

Moreover, it also increases your website rankings can increase because the blog is constantly being updates, commented on, and discussions are always going on. Because of its sheer activity, the rankings improve, creating more awareness of the product.

The following are the pointers based on which you can blog about your product:

Never make the blog post too long uselessly. It must be well written. Long posts tend to get dreary and they are not ‘catchy’ enough for people to sit and go through them.

Update regularly. Since you don’t need to write long posts, that is not much effort. Ideally, blog 3-7 times a week.

Be entertaining where required, everyone can do with some light hearted humor, without being derogatory.

You need not stick only to text. Video and photo blogging are fats catching on and are interesting ways to share your thoughts, and make your videos and photographs well known.

Be yourself. Do not to ape, imitate or copy someone else’s content.

How to Start Your Own Blog in Less than 15 Minutes

Creating a blog is nothing that you need to be afraid of. There is no elaborate planning required either. However, there are a few things you would need to decide. Since these blogging service providers give you a lot of choice in terms of template and color themes, would be require to take those decisions yourself.

The following is a quick guide of what to think over before creating your blog:

Theme: Determine what you would be writing about or the nature of the content that you would be sharing with your readers. This depends mainly on your interest. Topics blogging to the field of politics, poetry, arts, current affairs, or almost anything under the sun can be chosen. You can stick to one theme or you can choose to write about whatever concerns you on a day to day basis. Since it is your very own web journal, you can make it as flexible as possible in all aspects.

Blogging Provider: Next you need to decide upon which blogging service provider you would like to use. This depends on the kind of reviews that you get about them from friends and acquaintances, or something about them that you may have read online. Otherwise, you can always try out something and find out if you like it. You can try out one of these popular sites: Blogger.com, WordPress.com, Typepad, Blogagotchi.com, Livejournal.com, JournalHome.com, TheDiary.org, Mindsay.com, Blog.com, Diaryland.com, Blogdrive.com, or Xanga.com.

Templates: A wide range of templates will be made available on any blogging service you decide to start you blog. Select the one you most prefer or like.
Freebies: The advantage with these blogging service providers is that they make your blogging experience as dynamic and interactive as possible. They enable you to install add-on features that include button, pictures, blog chalks, imoods, tagboards such as myshoutbox.com, guest maps, guestbooks, comment boxes for readers' thoughts and views, etc.

Additional Features: These interesting ones may not be free. By paying a price you can avail of them.

Nature of Blog: You must determine who should read your blog-whether you want it to be read only by a select circle, or must it be open to all. This will depend upon the content, mainly.

Layout: Again, there will be a wide range to choose from in terms of layout and color schemes.

Content: You could pick up a specific theme and write about it consistently, or merely decide on any random topic as and when it interests you. You could try putting up content for a while and see the kind of response you get, and alter or modify it accordingly.

Blogging Circle: Blogging is a great way to come in touch with people from across the globe. You can surf and visit other people’s blogs. Do not spam in their comment section, but write a genuine comment if you have something to say about a particular post.

Skins: You can customize and personalize your blog as much as you want. Using software like Photoshop you can create your own skins and make your blog attractive as well as make it reflect you own personality.

Publish: Finally when you are done selecting the setting and preferences, selecting a content to put up, you need to publish the content. Do not, however, forget to send the link to your blog to your friends and acquaintances so that they may come visit you.

Once you have started your blog, you will have noticed that it hardly takes fifteen minutes to do so. Maintain the blog is even easier. Here are a few tips that would help you successfully keep your blog going:

Update: Update frequently otherwise visitors may stop coming to your blog. It will also give you more confidence to churn out more well worded posts in the future.

Personalize: Even though you might be discussing general and universal themes, add your own personal touch to make things lighter and interesting.

Theme: If you have a theme blog you can Google for other blogs of a similar kind and build you network.

Spelling and Grammar: Make sure you proof read your posts. Spelling and grammatical errors can be a major put-off for many readers.

Advertisements: You could play host to sites like Google AdSense and earn revenue by placing their links on your blog.

Writing Content and Getting Constant Traffic to Your Blog

Blogging has truly revolutionized the way one experiences the digital age. There is, it seems, no limit to what one can do with the help of blogs. Even the smallest aspect of your daily personal life like recording journal entries has been given an entirely new dimension.

Going on from there, there is a lot of scope of picking up interesting debates and discussions through blogs. You can even start some of these discussions yourself.

Moreover, there is nothing as interesting and attractive than that fact that you can even earn some money while blogging.

This is, by far, the most path breaking innovation that has entered the blog sphere. The requirements for this are very low. You need not be a scientist who posts revolutionary details about his latest experiment.

If you blog well, that is to say, if you blog well enough for people to come read it, you earn good chances of making quick money, by just going about your daily activity of posting blogs!

Here are some of the things you can do to make sure that your blogging activities get rewarded by more than just comments and praises:

You could get yourself registered with a search engine. But keep in mind that you must do it only if you are confident enough that your blog gets good traffic. That way, the higher the ranking your blog achieves, the more you get paid.

While writing your blogs you also need to keep in mind a few things. This is not only to ensure that you get a steady traffic, but also for the fact that your blog readership can increase so that the ranking of your blog with search engines go higher.

Here are a few tips that should see you through this:

Reader Friendly Content: At all costs keep your content – articles, poems, photographs, videos – reader friendly, that is to say, it should keep more and more readers interested. Your reader must be at the center of you post in a way that your reader must feel that he is gaining something out of reading your post. This is the basic rule in marketing.

Worthwhile: Never let the reader feel that he has been tricked into reading your post or clicking on your blog link. You are thwarting all your long term chances of that reader coming back to your blog, in which case your blog rankings over the long term are in a dicey position.

Check for errors: Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again simply because the errors that you make are too high. Always proof read your blog. A small typo here and there can be understood, but make sure you don’t make any major errors.

KISS: Or, Keep It Short and Simple. This is the thumb rule you must follow at all point. Long winding posts tend to get boring. And it may contain nothing that is interesting to the reader. Also no one has the time enough for your blog, no matter how well you write. In fact, your blog will be much more appreciated if you put your thoughts simply and shortly.

Interesting: Make sure that you hold your reader’s attention by making your posts snazzy. They must not be written in a tone that is tiring to read. Write short sentences and keep then crisp and precise. Always hit the point immediately in the course of your article.

Link: Keep linking the blogs you read to yours in order to build a network those people will be in turn encouraged to link you. Remember, linking increases rankings.

Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.

Clear Thoughts: Make sure you put your thought clearly before the readers so that it does not become tedious for them to read.

Colloquialism: You can write in a friendly tone. Avoid using too many slang words, but otherwise, if your post demands it, you can be colloquial.

Post Title: A catchy post title or headline is half your business solved. It can glue a reader to your post almost immediately. However, do not put misleading post titles, or you will lose creditability.

So, be consistent with your blog content and watch traffic flowing into your blog!

0 Comments

What Should I Blog?

Local Blogs Should Be Locally Keyworded

Search Engines and People Love Local Blogs
By Stu Leventhal - Guru Marketing Tips - Editor

How Top Realtors Blog

What Real Estate Stats Should a Local Realtor Publish, Post, Blog About… by Gerri Leventhal of FIND NJ HOUSE

REFERENCES:

Humor Makes The Best Business Blog Posts

Funny Blogging Rules The Web...

Blogging with Comedy Rocks Cyberspace!

BUSINESS IS SERIOUS BUT GOOD JOKES STILL RULE THE BLOGOSPHERE
by Stu Leventhal - Guru Marketing Tips

Blog Fast and Furious For Fame and Fortune

Blogging Offers Numerous Opportunities to Market and Promote

Creating A Blog That Works

Author

Archives

Categories

What Should I Blog?

Local Blogs Should Be Locally Keyworded

Search Engines and People Love Local Blogs By Stu Leventhal - Guru Marketing Tips - Editor

How Top Realtors Blog

What Real Estate Stats Should a Local Realtor Publish, Post, Blog About… by Gerri Leventhal of FIND NJ HOUSE

REFERENCES:

Humor Makes The Best Business Blog Posts

Funny Blogging Rules The Web...

Blogging with Comedy Rocks Cyberspace!

BUSINESS IS SERIOUS BUT GOOD JOKES STILL RULE THE BLOGOSPHERE by Stu Leventhal - Guru Marketing Tips

Blog Fast and Furious For Fame and Fortune

Blogging Offers Numerous Opportunities to Market and Promote

Creating A Blog That Works

Author

Archives

Categories

Search Engines and People Love Local Blogs
By Stu Leventhal - Guru Marketing Tips - Editor

BUSINESS IS SERIOUS BUT GOOD JOKES STILL RULE THE BLOGOSPHERE
by Stu Leventhal - Guru Marketing Tips