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The Guru Biz Expert

2/20/2025

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Network, Network, Network...!!!

1/22/2025

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Today, You Need Tools to Network!

Building a business or brand requires connecting with other biz people. Everyone is online, wheeling and dealing. There are so many conversations going on all over cyberspace that you need technology, software and other gadgetry to keep track of all that is happening.

Are you going to be the great blogger or the social media influencer?

Do you wish to start a podcast because they are very popular right now?

Is your website going to be set up to handle all the aspects of order taking, without a live sales rep, that is an actual person?

You know marketing is not just advertising and promoting. Marketing starts with internal operations of a business. The way your company is set up should steer you in a certain direction, as to how you try to sell more stuff to more and more customers.

1) You can try to sell more to your CURRENT CUSTOMERS, of what they already buy!
2) You can push to sell additional newly developed products to customers that already buy something from you.
3) You can go out and look for more customers who have not bought yet from you.
4) You can reach out to customers that used to buy from you, but you have not gotten an order from in a long while. Ask them, "Why did you stop buying?" and "How can we win you back?"
5) You can try to sell to a whole market or demographic that you do not sell to as of now.
6) You can have a SALE!
7) You can hire a salesperson (Perhaps one of your competitor's sales reps) who already has a few big accounts that your company does not sell to yet.
8)You can partner up with a company or brand that does not compete with you but does already sell their products and/or services to the customers you seek to start selling to.

There are lots of strategies to grow sales! 

The biggest bang for the buck is still... NETWORKING!

Networking is how you grow a business, FAST!
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Guru Networker

7/21/2019

1 Comment

 
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Super Networker!
​By Stu Leventhal - Guru Marketing Tips

​You have to genuinely take an interest in someone’s business, brand company products and their personal state of affairs too, before you can expect them to return the favor. Oh, I get it; you are taking a chance by putting yourself out there. You are shy. You really do not need any new friends but you want business referrals.

Often your efforts will not return any significant, beneficial, business results; you have to pursue lots of dead ends before you hit pay dirt. Still you must go on and on, if you really want to give networking a chance. When you initiate lots of attempts to network, some people will respond in kind. They take you up on your offer sometimes out of curiosity, with a ‘let’s see where this all goes’ attitude.

Humans normally mistrust everyone they just met; it is because we have all been fooled before. Networking is a long game play. You bide your time and hope your efforts will pay off someday. But why are so many biz pros so against networking. Is it because they refuse to make the practice…FUN?

Think about what business networking really is; you are meeting new people, introducing yourself. Where is networking done? Usually in FUN environments at; parties, fund raisers, events, celebrations… So why do so many pros hate to network?

It is the fear of rejection. Also many do not know the basics of how to go about networking. We all know how to meet new people at a backyard barbecue. But, the dynamics all change when our ultimate purpose for walking up to a stranger is to discuss business. Networking is uncomfortable!

We are nervous and we do not like being nervous.

That having been said, bear in mind, if you sit and wait for others to contact with you or to wave you over, they will not! Unless you raise your status to the celebrity level, people won’t ever seek you out as a new acquaintance they’d like someone to introduce them to.

There is also a lot of uncertainly as well as mystery to networking. We watch others that seem to be great networkers but we still cannot figure out how they do it. You never know when or where or even often why a business relationship or contact will suddenly become fruitful. Some returns from networking do not come back to you for years into the future.  

Have you begun to recognize a constant theme that runs throughout many of the articles and tips on every page, nook and cranny of this Guru Marketing Tips Website? We always get around to talking about how you must concentrate on what is in it for the other guy or gal. How will the person you wish to partner with or collaborate with or sell to… benefit?

How will your audience gain if they give into what you are pitching?

If you wish to succeed with networking then you must make it quite clear what someone gets. What are the benefits of entering into a relationship with you. It should appear a no-brainer for folks to agree to work with you but know that this will usually require the appearance of you giving far more than you are asking them to give.

NETWORKING TIPS:
  1. You are the one approaching them. You’ll have much more success by flattering them than by bragging about yourself.
  2. Do Not discuss business when you meet someone for the first time.
  3. They have to like you in a genuine personal way, before they will recommend others to call you or hire you.
  4. You have to make them look good if they do refer you to someone they care about such as an important client or a family member or a close friend.

Now we are getting to the techniques of becoming more successful with forming business relationships.

How much do you know about this key person that could bring you lots of referral business. What are they interested in outside of their business life? Won’t it be easy for you to strike up a conversation with a stranger at a party or in public or even during a business function if you mentioned something like a hobby you both enjoy pursuing?

So the best networkers do their research and have goals to meet such as meeting a specific number of influential people each week or month. They have lists of folks that they would ideally like to meet. Keep in mind that it burns up the same amount of time to meet people who can have a startling positive affect on your company as it does to meet just random folks. Therefore you need to find out who can really help you grow your business and make the effort to inject yourself into their orbit.

Yes, it is often those we just happen to bump into in the strangest of places that turn out to be our best, long time, loyal, brand ambassadors but that does not mean you should not try to stack the deck in your favor. Choose folks that you obviously know, really could make a big impact on your life or for your business. Now find out their itinerary, where are they going to be? It starts with you showing up where they are. Have a plan. You need to make it seem that you are in the same place by accident, coincidence or just good luck.

First you make your list of people that could help further your career or business goals if you had a relationship with them. Next, you’ll brain storm ways to meet them in ways that would not seem too forward or pushy.

Understand that not everyone gets mad when a novice, out of their league, wishes to approach them for business reasons. Many are flattered when they realize what you are up to. Sure some will be turned off but that is when you have to turn up the charm.

Tell them how you admire them and that you respect their company and strong brand they have built from scratch. Ask if they would be kind enough to give you a little business advice. Keep them talking so you can start to warm up to one another.

Remember, do not do all the talking; allow them to talk too.

You have to appear interested in them and their stories, not consumed with telling them about you.  
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Building Your Marketing Industry Vocabulary

7/1/2019

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How Familiar Are You With Marketing Terminology?
Play the Marketing Word Game Challenge Below!

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To Portray an Image of Competence and Wisdom in a Field as Competitive as Marketing; One Surely Needs to Be Able to Speak the Marketing Lingo!

Can you use all these words correctly?

​So, how well did you fair in the Marketing Word Scramble? After you check the answer key in the comment section.... Ask yourself how much do you really know about each of these words. Could you write a blog post or an article with each of the Marketing Words as the topic?

Can you unscramble the letters below to reveal the bonus words of the day?
RAVIL
MROCEMEC
YERBU

*I Hope You Had Fun Playing Our Guru Marketing Challenge... Word Strengthening Game!
Remember... The Guru Talks the Talk and Walks the Walk too! 
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Doing More Business

8/26/2018

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Finding Business Prospects and Landing New Customers and Paying Clients
By Stu Leventhal – Guru Marketing Tips Editor



​Let’s face it, the big question for all companies, sales agents, small business owners, entrepreneurs and CEOs is; how can we do more business? Any ideas are worth considering. We all want to sell more and more and then MORE!
 
But how, how, HOW?
 
What attracts new clients and customers to take a chance with a different company? How can we get our current customers to buy even more and to try all of our other products too? Can we convince a client to sign a long term contract to continuously buy from us for a stretch of a few years? Can we entice happy customers to purchase in bulk?
 
Everyone is talking about the potential for doing business online, the far reach of cyberspace and the power of social media, e-mail marketing, SEO, PPC ads and even blogging… Offline advertising with newspapers and on radio stations and TV commercials are all still here and going strong too; not going the way of the dinosaur as many in marketing and promoting predicted over a decade ago. So what should a company leader put their money into?
 
Where will a startup company, with a limited budget, get the biggest return for their dollars spent and time dedicated?

Is online marketing really as great as everyone selling various web marketing solutions say it is? If so then what are the best places to invest ad dollars in, for a company that wants more business and good biz leads? How should a global commerce company and a local neighborhood company be marketing differently from worldwide corporations? Why?
 
What really works for a local business; corner store, bar, deli, accountant, realtor, comic book store, landscaper, barber shop… and what works best for a global seller, big brand name or supplier to the whole world?
 
Is blogging and social media posting really free? Do I need to hire a SEO expert to get Google and other search engines to start recommending my website to web surfers and people looking for the goods and services I supply? Can I tackle SEO and SEM myself, competitively?
 
How can I dominate my industry and leave my competitors behind in the dust, once and for all? I know I need techie stuff but I do not know which stuff? Plus how much should one expect to pay when hiring these various digital marketing wizards?
 
Boy oh boy, there sure are a lot of things for modern day marketers, business owners, managers and biz leaders to consider when making up their marketing budget plan for the year. There are just so many, many people claiming to be ready and waiting to make your business soar! How do I choose?
 
We all want the best results per every dollar spent so first we have to determine what our goals are. Just saying more clients or more orders or more profits are my goals is too vague. Understand that there are steps to growing your business; so you need specific goals to shoot for concerning each step of the process.
 
  1. Find where new potential customers and clients are hanging out online and offline. You cannot pick an effective marketing style or method or design a winning strategy unless you first know where your marketing will be encountered by your targeted new client pool of potential prospects.
  2. Once you have a target prospect pool in mind to pitch to, you still have to convince these new potential clients to trust you enough to give you some contact info so you can send them more special info and design a unique custom marketing strategy prepared to sales pitch to each individual.
  3. Ask new potential clients for information about themselves. Who are they buying from currently? What brands are they using now, for the services you wish to supply to them? Are they happy with their supplier? Why? What will it take to convince them to give your brand a try?
  4. Sales pitch and sales pitch again using a different methods then sales pitch some more… Test and try out new pitching ideas until you start to learn what works best.
  5. Find out what it will take to convert a new prospect into a paying customer. How are your biggest competitors vulnerable? Is there a niche in the market place that is not happy because they are not being serviced properly?
  6. Next you want to be sure that your new client starts to gradually order some of your other products and eventually is using all of your products and services.
  7. Service the new account. This is where you keep the new client happy and re-ordering. You have done a lot of work and spent plenty of time and money to win these new clients away from your competition; you do not want to lose them now! You also want to over deliver so that they are so pleased that they start upping their orders.
  8. Ask your happy clients to recommend you and send you some referral business.
  9. Brand Building… Eventually you want to have an authoritative brand in your field of specialty that gets you orders based only on the stellar reputation of your company and its long standing record of years and years of pleasing customers. But you will not get there, to be the industry champion, unless you start right now and continue to work hard day after day, month after month and year after year.
  10. Networking: You have to find other businesses that are already in with the prospects you are targeting. They have the customer base that you wish to do business with. Can you propose a collaboration so your company and a new networking partner will both benefit by teaming up?
 
Brand building as well as networking require brand reputation management, meaning you have to be vigilant about countering any negative publicity such as bad customer reviews on all those popular company product and service review and rating sites. No decent company will want to associate their brand with your brand unless you have a stellar reputation and an impressive business history.

Yes dedicate yourself or someone else to following up with any customers that leave you a bad review and make it your top mission, to do whatever it takes, to win them back!

These are just some of the usual steps used to turn a stranger into a loyal customer of yours. Every product type, industry and company also has its own unique stages to its sales process.
 
When you determine how to allocate your marketing money, you must allot some funds as well as the necessary staff and time to each important step of the new client wowing process. Each step will usually require a different type of marketing to move the potential new client closer and closer to actually placing an order or hiring your company and then becoming part of your brand fan club. There will be a strategy that works better than all of the other strategies most of the time for each step but you will have to experiment and learn by experience what works best for every stage of the process.
 
Once you know what works, do not just stop there; keep improving your methods so they work even better the next time.
 
I wish I could tell you that there was one best way to market but the truth is there are many best ways and each of your competitors are probably doing it differently from you and from one another. Some will put their efforts mostly into e-commerce while others dedicate more time and funds to traditional offline business. You have to market based on what you have to work with.

An established top company obviously has more funds for promoting than most others in the same field. A new company may need to really out market the established companies to get customers to switch brands they have grown to trust over a lot of years of doing business with the same company. Remember people do grow fond of their salesman and most of us are resistant to change.

Folks will not change brands willy-nilly; you have to work hard to steal away customers. 
 
You should make it a priority to stay informed with what your competition is up to and then plan to counter and beat their strategies. If there are industry trends, and there usually are some then you have to join in with those trends. Always take advantage of a growing fad in your industry. You have to show that you are current, in the know, up to speed and never yesterday’s news.
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To Have an Open house or Go No Open House?

7/3/2018

2 Comments

 

​The Big Debate Over the Value of Throwing Open Houses
                                  by Gerri Leventhal of FIND NJ HOUSE (Realtor and Author)

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The value of having an open house to sell a home has always been debated by Realtors. Time is money and since stats show that very rarely will a house be sold at its open house event, you always have realtors that consider doing all the work to throw an open house, is a waste of a realtor’s time and resources.

On the other hand, if you use the open house as a marketing tool for getting the message out to a small neighborhood about your realty services then you can benefit whether you sell the house or not during its open house event. You surely can pass out biz cards to all who attend your open house. You can greet and showoff your knowledge of real estate and especially the local realty scene by conversing during the open house and giving tours of the property.

You collect people’s names, cell phone numbers, email addresses and learn a little about each person’s situation. Now you can keep in touch and further market your services to them at a future date.

The thing about setting an open house date is that it gets your client motivated to put their property into tip top shape quickly by the open house date. Let’s face it you need your seller client’s cooperation to sell their property. The house has to be cleaned up. Some repairs or painting may need to be done. Carpets might have to be steam cleaned. Clutter needs to be removed, maybe packed up and moved into off property storage.

Another reason to have an open house is simply because most clients expect you to have at least one open house. It shows clients that you are trying hard to sell their home. You are going to market the surrounding neighborhood heavily the week before the open house weekend. Just because you are not expecting to sell the listing at an open house does not mean that everyone who comes in contact with your promotional material is not judging you and your services.

Potential clients can be impressed by your clever marketing tactics and promotional campaign; some will remember your name and hire you when they need a realtor or recommend you when someone asks if they know a good local realtor. You also will meet potential local business networking partners when you go into their businesses to ask if they will post your open house poster or flier.

So, is throwing an open house a waste of time? Not if it is used as a marketing and business promotional tool. View open houses as real estate lead gathering machines. You may not sell the home you are stuck at as the host for a few hours on a weekend but if you can land just one new client, your time and money was very well spent!
Remember when a buyer does not like your open house listing; for instance because the price is too high or they don’t like climbing so many stairs or the back yard is not big enough… You should be trying to set up an appointment to show them some other homes that are on the market that would better suit their needs and purposes.

Prepare for your open houses; you are on stage and being judged by the visitors as much as the houses are!

What are your open house throwing tips? Do you go the extra mile to stage the home with a theme to impress a specific type of buyer? Do you supply refreshments; donuts, cupcakes, sodas and bottled water?

New realtors; are you offering to help out your co-realtors in your brokerage who have a few listings, with throwing, planning and promoting their open houses? Even if a colleague has already thrown an open house for a listing, if the home has not sold yet then most realtors would welcome a new agent offering to throw an additional open house for them. You should do all the pre-open-house leg work and you should even split some of the buyer leads you get with the listing agent, yes, even if they do not work the open house with you!

Any time that a new agent gets to spend with an experience agent is golden and usually very valuable. You have to connect with and make friends with the successful agents in your office because there will be times when you need to ask for their advice.

​Anyone have any open house throwing tips?
2 Comments

Out Sourced Marketing verses In-House Marketing That is the Question

9/13/2016

1 Comment

 
Do You Favor In-House Marketing or Outsourcing?
            By Stu Leventhal - Guru Marketing Tips
 
Outsourcing one’s marketing allows everyone else on staff to concentrate on other business functions such as; customer service, new product invention, innovation, sales, financing, daily management, making wise purchasing decisions, inventory control and human resource issues like hiring the best employees, training and supervising… These are all necessary for keeping your company running smoothly.
 
The main worry, of course, with outsourcing your marketing is can an outside entity market as efficiently as your own marketing department would. Can a Marketing company know your industry, products, customers, competition as well as your own people do?
 
*For this discussion let’s assume that if you run a one man or one woman entrepreneurial business then when we refer to In-house Marketing we mean that you will be doing all of the marketing yourself. As you handle all of the marketing that takes you away from your many other company responsibilities.
 
Hiring out your marketing means you can shop your jobs around and pit marketing companies against one another in a bidding war to try to get lower and lower prices on your projects. This saves you money and that money can be used elsewhere in the running of the business or added to bump up more marketing.
 
Still, when you keep your marketing in-house, your own employees are doing your marketing so you have better quality control. You also have complete control of the promoting and merchandising strategy. You can give direction and not get billed for every phone call you make to discuss the campaign. If you want or need your marketing crew to work overtime or move in another direction, you just give them the commands. With an outsourced run campaign, if you make changes midstream, there is a good chance you will be getting an additional bill.
 
In-House Marketing is supposed to be cheaper than hiring out but remember that marketing firms are experts at what they do so they work more efficiently than your staff will. Marketing Contractors have lots of contacts in all kinds of marketing related industries and they know what the hot new promotional methods are that the public is currently responding in kind to.  
 
Contracted Marketers also have lots of other clients besides your company which gives them bulk advertising buying power. Because they can send a lot of business to a printer or a radio station or a commercial filming studio or to a newspaper, they can negotiate much lower costs. But, do the marketers you work with pass those discounts that they get on to you, their client or are they taking that as extra profit for themselves?
 
Your In-House Marketing Department has easy and quick access to all of the other departments in your company and to your entire staff. They are on the scene so they have a finger on the pulse of your company. They are aware of your problems and should have a more complete picture of what is needed to market your goods and services. Yourself and your other department heads also have fast and easy access to meeting with your marketing staff when the marketers are on your payroll. You can schedule meetings at your convenience.
 
Generally the decision to outsource one’s marketing is made from the perspective of saving money as the main goal. The problem with that philosophy is that Marketing is the catalyst that powers up sales, builds profit and opens up the doors to expansion. Therefore figuring out that you can get things done cheaper by using an outside contractor may be shooting yourself in the foot.
 
Bear in mind that Marketing leaks over into all areas of a company and an In-House Marketing Department’s contributions are numerous in many unquantifiable ways that the marketing team is never given clear or official credit for.
 
Doing all of your Marketing endeavors via outside sources will certainly prohibit your response time to market condition changes plus you inhibit your ability to jump on emerging new opportunities immediately.
 
It is my opinion that a serious company needs marketers on their premises, in-house. Yes, you can still surely outsource some aspects of your marketing program and you should because no one can be an expert in all of the areas of marketing that you will need to put into action in order to become and remain successful.
 
You need to set up and utilize both in-house staff and outsourced marketing venues to get the best results, lowest prices and biggest returns on your marketing investments of time, money, thought and energy.
 
The most important business concept to grasp is that management and marketing should never be two separate activities in any commercial enterprise. Management and Marketing are joined at the hip. Thus one can never outsource all of either of these two important processes. Only parts of these processes can be put in the hands of quality and reliable outside entities if you are to get and remain competitive.
 
Import help on the things you are not great at but keep control of the overall picture. Be very selective when you contract out parts of your company’s tasks, chores and important functions. Always get a few price quotes and check references before you commit to hiring. Also, make sure you follow up consistently with your contractors of all types. Constant communication is of most importance throughout the course of the life of all outsourced projects of any kind.
 
Outsourcing can bring new ideas into a stale company. It is always great to hear others’ perspectives on a business problem or situation. Just remember that when you outsource, do not ever pay all of the money upfront. Try for a three part payment arrangement where you give a third of the price upon signing the contract, pay another third when the job is underway and only pay the last third when you are completely satisfied that the job has been completed to your standards as stated in the contract.
 
What do you feel about outsourcing your marketing verses in-house marketing? Share your company stories in our comments.
1 Comment

WORK SHOULD BE FUN AS WELL AS SERIOUS

8/21/2015

3 Comments

 
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"No Matter How Tough The Market Gets, Always Keep Your Sense of Humor!" - Stu Leventhal  (Guru Marketing Tips)

3 Comments

What is Good Web Content Marketing?

8/6/2015

2 Comments

 

CREATING GURU CONTENT MARKETING THAT GOES ON WORKING...

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Using the Web’s Reach to Make Your Mark and then Some!

*SOME WEB PUBLISHINGS GET SHARED AND PASSED AROUND A LOT ONLINE, MOST DO NOT…

           By Stu Leventhal - Guru Marketing Tips

There is a lot of stuff to read on the web. There are plenty of places to visit, all full of enticing web content.

We first search and browse until something catches our eye. That means the most important thing a web publisher or online marketer needs to concentrate on creating is posting interesting photos and striking graphic images and great alluring titles! You have to first slow down the skimmers then capture their attentions or no matter how great a scribe you are no one will ever get to read your words of wit.

As we start to read we are evaluating. Our finger is still on the mouse or curser ready to click away instantly if anything annoys us so the first few sentences and phrases must disarm us, charm us, mesmerize, enchant, wet our appetites and make us hungry for more!

Heck, this is the same challenge that authors and writers have had from the beginning of penmanship thousands of years ago. Create a great title and hook the reader with the first few lines. The only difference is that now the reader has at their disposal tons of options with which to immediately replace your writing, if they are unhappy in even the least bit.

Online readers have little patience and lots of stuff to choose from and no one feels guilty about clicking away after a split second from work that took an author days or months to create.

What we are looking for is something that not only interests us but that is shareable too. Why? Because we all have limited time and we all are heavily involved in many ongoing activities online. We are not reading and searching just for us; we search for our online social communities and cyber friends and the groups we belong to. We want to read and learn stuff too but that is personal research which is not what most of us are up to most of the time when we go online.

More often than not we are looking for things we can share with our internet communities because we want to contribute to discussions, we want to fit in, we want to be liked whether we are online or offline. We wish to grow our followings and that takes active participation.

If you want your online work and creative online endeavors to be passed around the net and talked about in your industry or field of expertise then you have to set up the stuff you post and publish so that it is easy to share. Design your publications so people will be proud to share them and proud to link to then.

Can you see how and why effective online writing would be more difficult to accomplish and produce than writing for offline publication? Remember that there is just as much, if not more competition vying for your online audience as there is competing for one’s offline audience. So, why is it that people believe that online publishing and posting can be less quality than offline magazine articles and newspaper articles and paper books and traditional publishing manuals, guide books and handbooks?  

People stop browsing to read and take a closer look at the most intriguing titles and dazzling images.

Know that you cannot pull enough people to your own publications for it to matter much all on your own. You need others to share! That is the key guru web concept to embrace when designing your internet marketing strategies and campaigns.

No matter how big your following is or gets, your aim online is still to publish stuff that people will want to promote and share with their followings and friends. Post stuff others can use!

Whenever you write; copywriting or creative writing, do it with the intention of writing something that your fan base can share with their cyber families, friends and followers who in turn can share it with their groups and so on...

Great content online is far and few between and it is also in high demand. That means, if you are capable of producing great content you can own your piece of the internet pie. But what people are looking for is more than just great reads. They are actively and constantly seeking new stuff that they can re-post, link to, discuss, debate, critique.

The average person, small business or big business can not produce all the content they need to participate effectively or influentially online all by them self.

Learn how to create content that is very shareable and then when presenting it to even just a small audience, it will still be enough to start your content spreading all over cyberspace. Let the world promote for you! You’d be surprised at how little you really have to publish to become known all over the globe!

*Read GURU MARKETING TIPS by Stu Leventhal and learn how to take advantage of the most effective marketing opportunities in history!

*Want to write better, clearer, more persuasively, convincingly, entertainingly, funny or informative? Read A NEW TALE a Creative Writing Tutorial by Stu Leventhal

2 Comments

GURU BUSINESS INNOVATION

7/23/2015

1 Comment

 

GURU COMPANY GROWTH

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                         GURU BIZ PROFIT BUILDING...

A GURU BIZ STATE OF MIND =s A GURU PROFITABLE BIZ STATE OF BEING!

              By Stu Leventhal - Guru Marketing Tips

The longevity factor of online content should be reason enough to always give one’s best effort to creating online publishing and to always post your best most honorable stuff. Always keep in mind that once published, your online web content will be around for a while and it is up to you whether or not you keep it working for you by managing it properly.

For some odd reason the general consensus is the opposite of the above. Most reserve their very best marketing efforts for offline business and contribute their subpar and fast created and often rushed work and even harebrained schemes to be used for their online web real estate.

The hardest thing for GURU Marketers and GURU Business Pros to learn, fully fathom and then adopt as their mantra is that everything you or your company does online or offline, internally or externally, affects the company or persona of what you are promoting. Yes, every business move or decision that you make has the potential of being great GURU MARKETING! But also, your offline and online reputations are always at stake when you try out any new business ideas!

If you learn anything, know that there is no sacrificial business or marketing efforts! When you screw things up you have to fix your mistakes and fix them fast or whatever it is, it will have a negative biz affect!

Regardless of how much or little money you sunk into a business or marketing or promotional project or idea you cannot publish things that will be representing your company for a long time that are a risk of becoming an embarrassment to the company or towards yourself. Always market with the utmost of business internet marketing dignity and integrity especially online!

I am not sure who began the myth that just because a lot of online marketing is free to do that one can practice it however they feel like it with no repercussions. When online efforts like blogging or social media are done badly they can harm and go on harming for a long time! There are big risks to not taking one’s online personas seriously!

In our modern digital age, online reputations are part of every company and every business venture or biz project regardless of whether or not any business itself is conducted online or if money changes hands digitally. If you are not managing your online reputation then someone else is in control of how you are being perceived by online audiences and most likely it is your competitors!

Business pros in every industry can no longer ignore the influence of online perceptions…

Find out how to dominate your market place online and offline by reading:

GURU MARKETING TIPS - Genius Business Discussion by Entrepreneur, Business Consultant, Mentor, Stu Leventhal

*You too can be an Online Offline Web Champion!
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    "Competing in business takes honest effort, thorough knowledge of one's industry and people smarts!"
    - Stu Leventhal
    GURU MARKETING TIPS

    "Online or Offline, always do your best work! Be proud of your Business moves so people can be proud to associate themselves with you!"

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