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It is all About... SELLING!

6/16/2021

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Spin, Persuade, Convince, Motivate...

They say, you have to build your street cred to achieve a true status of believability and trustworthiness. In business, politics, art...even in neighborly relationships too, your opinions actions, words, are who you are.

Having a smart idea does not make you a success. You still have to convince others that you have something worth paying attention to. If money making is the object then you must bring the goods to the market place.

I say, invent, create, get innovative... but do not drop the ball!

Ultimately success comes down to follow thru and conviction. Success requires discipline. Think sports and all the time spent working out, lifting weights, on the track running to build endurance and practice, practice, PRACTICE!

Artists too rehearse and rehearse and they try things out...

We are all sales people... All the world's a stage! #Shakespeare

What are you doing that is really unique or different, designed to get you more sales?

You have to stand out in the marketplace.

Are you willing to be brave and twist logic around, stand reality on its head!

If not, then why should I tune in?

Good enough does not cut it... You need to be EXCEPTIONAL!

We all have some MORE work to do!

What are your expectations when you are being introduced to a stranger or walk thru the doors of a  new store for the very first time?







   
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Are You Being YOU?

5/2/2021

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Creativity is Power Excitement... MONEY!
By Stu Leventhal

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You have the desire and the drive to be successful so what ingredient is missing? Why isn't your photo on the cover of all the Business Journals and Entrepreneur Magazines this month?

Are you thinking outside of the box and inside the box too?

You gotts-ta do it your own way! That is what a brand is all about!

Your personality is your business.

Your hopes, fears, ambitions, emotions... are all embedded in every entrepreneurial decision you make.

Like it or not business owner, manager, CEO... You eat, live, sleep, BUSINESS!

I say, the best business are FUN businesses. When you are enjoying your work day, you are a success...PERIOD! 

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Consulting Guru Style

9/19/2019

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Would You like to Be a Consultant?
By Stu Leventhal - Guru Marketing Tips Editor


​When you are good at something, anything, you want to help others understand how you do it. Consulting is teaching, advising, coaching…

You are getting paid to assist others in an activity that you have become very capable at. You want to pass your knowledge on.

You do not want to end up doing the work for the individual, which would be quite easy for you to do because you want them to learn.

Yes, consultants do want to help our clients get out of a bad jam but consulting is more about pointing the client in the correct direction. Consultants help others get better… improve!

We wish our clients to go on, eventually, without us and continue to make smart decisions. Yes, we will stay in touch and offer more advice to take a client to that next level again when our assistance is needed or when some extra inspiration is required but we are not trying to make our clients dependent on us. In fact, good consultants are delighted when their clients show smart initiative making advancements on their own. It reinforces that our mentoring, tips and advice are being learned, not just followed. 

So, to be a consultant, you first have to become an expert at something. Folks…pros…consult on all kinds of things. Just because there are not any consultants yet giving advice and tips about something you have become very good at, does not mean there is not a market for you to consult on your specialty.

If you enjoy doing something and have gotten very good at doing it, chances are there are plenty of people interested in learning how, from you.

Just like there are millions of how to books in any library and more and more being written every day; there are literally infinite subjects one can consult on. Some of the more popular consulting fields are:

  • IT Consulting – There are lots of technology Industry niches to specialize in as a tech consultant; software, hardware, cloud, ecommerce, social media, website design…
  • Business Management Consulting – Small Business Advisor,
  • Marketing, Promotion, Sales and Advertising Consulting
  • Health and Fitness Consultant – Personal Trainers are in high demand such as workout, body building and body sculpting specialists, cardio training and marathon coaches. Other examples are weight loss consultant, diet expert, quit smoking mentors, herbal and vitamin nutritionists, vegetarian lifestyle coach and yoga masters.
  • Financial Advisors – stocks, bonds, saving for retirement, estate planning, living on a budget, improving one’s credit score counselling, debt consolidation, small business/startup funding…
  • Career Counsellors – Changing careers, negotiating a promotion, job interview coaching, resume writing help…
  • Fashion Consulting – Dress for Success Coach, Makeup Consultant
  • Security Consulting – Many ex-police officers and military people go into the many security advising fields

There are many Professional Consulting Fields for which you usually need to have a license to practice or to pass a government test of some kind to before you qualify to give advice, such as:

  • Lawyer
  • Accountant
  • Realtor
  • Medical Consultant fields: Pain Management, Depression, Addiction, Menopause, Plastic Surgery Consultants  

There are also people consulting on:

  • The Arts: Creative Writing Coach, painting or sculpting mentor, Photography Coach, Acting Coach, Singing Coach, musical instrument playing (guitar, piano, violin etc.)…
  • Dating Advice
  • Cooking, Cake Making, Barbecuing, Winemaking…
  • Party and Event Throwing Advisor
  • Vacation Consultants
  • How to Raise Gifted Children
  • Building self-esteem, overcoming shyness and gaining confidence coach
  • School habits and studying coaching
  • Sports: Every sport (football, soccer, tennis, bowling…) and most games (video games, poker, board games, chess…) all have experts willing to help others learn the basics and advance skills of winning.
  • Raising Bees
  • Action Hobbies: Skateboarding, surfing, skiing, mountain climbing, snorkeling, hunting, fishing, cycling…
  • Interior Design Consulting
  • Art collecting, stamp collecting, antiques…
  • Public Speaking Coach
  • Meditation

Are you beginning to see that there is a need for a qualified consultant on just about any activity, occupation and hobby that man can think of doing? Somewhere there is someone wanting to learn from the master.

Is there something you do better than most of us?

Is there knowledge you know that we don’t that you’d like to share?

Perhaps you could be earning a nice living and lots of money, by becoming a paid consultant in a niche specialty.
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Nothing gives one more satisfaction than teaching and using one’s expertise and know-how to help others learn something they will treasure for the rest of their life…a new skill!
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Photos That Sell

7/20/2019

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Do You Need A Professional Photographer?
By Stu Leventhal - Guru Marketing Tips Editor

How Professional Do Your Biz Photos Need To Be? 

The great master photogs of yester year, as with all artists of many genres; music, painting, sculpture, literature… never wanted their art (photographs) to be used for commercial reasons. Art was not to be profited on by companies it was meant to be enjoyed by the masses. Of course that flew out the window as artist of all kinds found they could not make a living unless they compromised and allowed their art to be used for commercials and ads.

Now-a-days photography is used to market a lot of stuff. Just about every ad has a photograph or two or three or more, to help sell its product or service. The big question is; are you using photography in the best way to gain the most sales? Also, you should ask yourself what kinds of photography works best for your industry? Does a particular tone or style sell more stuff?

Photos are used to catch a viewer’s attention, to enhance a story or to make a point.
Often in the digital marketing world photos are being used by SEOs to help rank website pages for search terms. The thing is that it is thought that search engines cannot decipher what a photo is about and thus the search engines relies on the publisher to tell it using text and words. This gives SEOs and marketers a way to morph what the photo is actually into what they would like it to be, since they are supplying the images description to the search engine.

There are certainly tips and tricks for getting great photographic shots and there are no shortages of photographic theory. Great Photographers could cost an entrepreneur or startup company a small fortune to hire but can a non-pro take commercial grade photographs? Usually that answer is no. Remember the pro has the best equipment; camera, lighting, gauges… An average person could not afford to purchase the high quality lens for example and camera attachments to compete with a seasoned pro photog.

That of course does not mean there is not plenty of room for an amateur to take marketing photos that are useful.

Generally the object of a photo is to capture an emotional state of its subject and set a memorable scene. Can you see how this could be used to sell products?

Usually photographs go with text. The photos must help the text sell. If your text is serious you do not want a silly photo distracting from your textual message. The object is not for the viewer to remember, “Wow what a photo that was!” Or “That photographer is really great. I wish I knew his or her name.” The object is to sell a product or service or promote a brand identity.

When choosing a photograph for an advertisement you want to capture a mood. Yes, you can stage the photo shoot to create the effect you are after. You do not want your photo to look staged though; it should appear as if it actually happened and you were there to capture the amazing moment.

Commercial photography usually needs to be very clear with details visible. Although, digital formatting can be done to clean up and clear up images to make them more visibly appealing than the originals. There is online photo fixing, enhancing and editing software that is now quite affordable by just about anyone who was interested in photography. It is relatively easy to learn how to improve original photographs and quite a lot of affects can be added to original photos to make them more pleasing to the eye.

Many pro photographers claim it is all about using light and shadow. Yet others concentrate on combinations of colors. The great photographers can duplicate hard to define things like mystery and love. They can catch a bewildered look and an angry scowl. Some concentrate on precision and others spontaneity.

To take your photography to the next level you have to think; are you capturing all the essential of the scene before your eyes. Can the viewer almost feel the heat or dampness in the air just from looking at your photo? Are you taking a picture of a deteriorating, weather beaten abandoned house or are you capturing the depressing loneliness of a once magnificent thriving vibrant town deserted to rot away slowly so many years ago.

Who do you wish to be interested in your photo? Women, men, senior citizens, teenagers, children? The same subject matter can be photographed from different angles and through different lens to engage the imagination of different types of people. You are selling something, who is your buyer?

Ask yourself can the text sell the item without your photograph? Will you sell more with your photograph? Do not just add a photo to have a photo. Get creative. Yes a photo can help you sell or tell a tale or set a mood in which people reading text will be more likely to purchase.

What really interests your buyers? Is it chivalry, adventure or romance? How about humor? Maybe you can show how your product or service will just add to having a good time, a laugh with friends or a spontaneous chuckle with a complete stranger.
Ask yourself; where does one’s eyes first go when viewing your photo? On what do the eyes linger? Is this good for pitching your message? Could you do something better? Should you be trying to bring more attention to one aspect of your scene than another so your viewer focuses more on one part of the image than another?

How could this photo be improved, for your marketing purposes?

Is your goal coming thru? Will the viewer get it and understand what you are trying to convey?

Photography tips and things to consider:
  1. Often to display a company and its brand in a favorable light you need to take some photos of its employees in action. Done correctly a competent photog can paint the company and brand as being superior to its competitors.
  2. You can stage a whole scene in a studio but it is much cheaper to just find a place that is perfect outdoors or indoors, for your photoshoot. Creating a whole photo scene with props and costumes can get quite expensive. Consider asking your actors to just wear their own clothing to save funds.
  3. Use company employees to save on hiring models and actors.
  4. You can pose the people in your photographs or try catching them when they are unguarded for more natural images.
  5. Lighting makes the highlight or focal point of your photo shot stand out as important.
  6. Models need direction; you have to tell them the look you want from them.
  7. Yes use props and set people in ideal places to bring a moment to life. Remember that Your photos should never look staged.
  8. When you are working with a writer to embolden their words of wit, you need to talk and ask questions of the writer so you are sure of what exactly your writer is expecting from you. Your photo should aide the writer in achieving their goals.
  9. Remember that often depending on what a photo is being used for, especially if a lot of money may be raised using the photo, you may have to get participants to sign a release form so you can use them in a photoshoot. Pro models usually sign releases before they participate in a shoot.
  10. I know many of you are thinking like amateur photographers and that lately everyone seems to be snapping photos of everything and everyone. The thing is, when you make that cross over to photographing for monetary gain, as with advertising photographs, you often are required to get permission to take photographs of for instance a public building or space as well as privately owned places. Yes tourists may get away with photographing the same place without any static but a pro can get sued! Get into the habit of simply asking first to make sure it is okay with authorities before you take photos!
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Do You know if Your Website Needs More SEO?

6/30/2019

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How to Tell if Your SEO Is Doing Well! 

By Stu Leventhal - Guru Marketing Tips Editor

Listen, there are plenty of people online that will sell you a song and a dance and even the Brooklyn Bridge, if they thought you were naive enough. When it comes to SEO, Search Engine Optimization, which is pleasing Google so they recommend your website to seekers and web browsers, everyone has an opinion about how to get some more Google Love.

The thing is, it (SEO, Keywording, tags, coding...) can all get very confusing which usually leads to you spending needless amounts of money to find out things you could have found out in a snap just by using a little common sense. Now do not get me wrong. Most website owners are not the savvy coders that they would all like to be, so there will be plenty of opportunities for you to spend money to get special stuff done on and to your website. That stuff though should be the things you really can't complete on your own.

I say spend ($$$) your money for experts to do amazing things for your site visitors. Do not waste your money paying someone to tell you that your site or blog is not ranking well on Google searches for the search phrases you wish to be recommended for... You can Google those desired search phrases yourself and then just scroll down until you finally find your website page or blog post or site home page. I recommend you do that right now... and then record your position for all those key, for your business, search phrases.

Why keep a record of where your best website articles and blog posts are landing when their topics are searched for? So, you can monitor the search results. Two weeks from now you want to go back to see if your efforts are paying off (working). Is your SEO doing the job? Are you getting results, moving your web content to the front of the recommendation line?  

Pleasing Google and other search engines is key. People have to see your sales pitches and read your words of wisdom for you to influence them to buy from you or hire you. We have to get those visitors (web-traffic) to your site first...right?

Of course I'm right!

Visitors are needed or your whole site is worthless. Think about all that time and work you put in and no one sees it or benefits from it because your site and all on it does not rank!

We hear often that SEO is all about making your website more attractive to search engines. What does that really mean though?

Well again we need to get back to basics... Google likes websites that people like. Yeah, it is not much more complicated than that! Sure a lot is said about this mysterious algorithm of Googles but know that it ain't so mysterious. Google's job is to recommend the best sites... period!

Google wants to be known as the go to place to find websites on all sorts of topics but they also want to be known for recommending the very best sites and greatest content on those specific topics. You obviously want to be included as one of those top sites that Google loves and thus ranks high; but on your terms, for what you actually wish to be ranked high for.


You have specific goals for each page on your website. reaching your goals always includes Google understanding what you are trying to say and to whom you want to say it.

But how is that done? How do you get Google to see your site as you wish it to be seen. Equally important is how do you convince Google that your web-content is far superior to what is published on all the other competing sites that they could possibly recommend as being better than your publishing? 

Well, again recognize that there are all sorts of hucksters online that are going to try to sell you the magic dust that you can just sprinkle over your keyboard to hypnotize Google's search algorithm into believing your site is the best for your field or specialty!

Do not fall for those get-rich-quick, first page search ranking cons.

Just like with any other biz problem you have to analyze the whole situation from all angles. Set your goals (Determine which search phrases and keywords will get you the most business if you ranked high for those pin pointed searches). Then you'll go after dominating all others that are targeting those same phrase searches. This just means you have to make your page better than everyone else's page on the subject your page discusses.

First you do some research (who is already ranking on the first page where you would like to be for those exact searches?). Next make a informed plan of action (Your action plan is to replace those who rank higher than you)... Now you act!

You'll have to test some ideas out then go back to those search phrases results that I told you earlier to write down (remember). Now the monitoring of how well you rank for certain key searchable phrases begins to make real important sense. You will need to see what works for moving your web property (posts and articles) up the rankings. Obviously you'll do more and more of what is getting you the most (best) results.

By searching for your targeted search phrase you see how your last SEO work performed. Did your page go up? Great! Now lets go back to those still beating you in page ranking and try to figure out what else we can do to catch up to them and eventually pass them by... with getting Google to like us better than them.

LET'S RECAP: 
So how do you judge your SEO quickly and inexpensively (without paying someone else to do it for you).
  1. As mentioned you conduct web searches yourself and scroll until you find your website, posts and articles. If your web content or page does not get recommended for the first 25 pages of a search for a topic (targeted phrase) that you wish to be known for knowing a lot about; then your SEO is bad on that page!
  2. Do you really need to pay someone to tell you that you are not satisfied with the performance of your website or blog? Of course not! You are reading this post because you are unhappy with the low amount of customers, clients or orders you are getting from your website. Thus your SEO needs work...END of STORY!
  3. To determine which particular web pages, articles, videos and blog posts need the most SEO work you could certainly have someone analyze the traffic you get to those publishings. But why? If your phone is not ringing from that particular content then it is not doing its job...Do you follow? Each of your pages tries to attract a different searcher because it talks about different things. So you know if you are getting emailed from certain posts and pages... Correct? You have a call to action (sign up for this or that) on each page and if you get no one responding (signing up or emailing you for more info) then you need more SEO work on that page!

How do you know what to do to increase your rankings without paying someone to tell you... Again you look at those who are out-ranking you for a particular search phrase. All you really have to do is try to figure out why Google thinks their publishing is better than yours.

Simple right! Just use your own common sense. Seriously, if you just look the top ranking pages over for an instant, you usually realize quite fast what they are doing that you are not. Do they have more photos? Better photos? Now you have to compete and make your page better. In the case above you would start by adding better photos than the site that ranks above yours. Be sure to add meta data so Google knows what your images represent.

Your page has to be better in Google's eyes and in the eyes of real people too who will visit your page... But, don't you remember, earlier I told you those are the same things. Google does not wish to recommend web pages that robots and software likes. They, as well as other search engines, are in the business of figuring out who created the best web page per topic...for people!

Read the articles and copy writing on the pages that rank higher than your pages. Be honest; is the copy and text, better written than what you are publishing? If so you may need to re-word your post or article. Get creative! Now you may need to consider hiring a pro copy writer with experience writing on your industry's topics. Remember, your page must be better, the best! 

So you are starting to see that all this hocus-pocus about SEO being all mysterious is just babble to get you to open your wallet and purchase, purchase, purchase.

Now, once again, I am not saying that there is never a wise time to buy internet website help. You need to purchase what you cannot do yourself. First of all let's assume if you run a business then your time is limited. Let's also assume you are not that hip on techie things nor are you keeping up on new internet trends.

Obviously if more orders and new clients can make you lots of money and if hiring (affordable) helpers to manage your website for you will pay you back for the contractor's costs then you would be smart to hire some help. What I am saying is that if you can hire someone for $100 dollars to do some SEO on your website and their work gets you a new client that spends $2000 dollars with your company then that SEO was worth you hiring. It is simple math.

Plus that new client you gained now knows about you and could potentially keep buying from you for decades to come!

in the above case, you might now consider having your SEO contractor do even more work on your site because you know the return on every $100 dollars you pay that SEO brings in about $2000 dollars or more of real business. You see, you just need to justify the expenditure (spend wisely) and be sure your SEO bought services are paying off. 

Also know what exactly you are paying for, meaning; before you buy SEO services you  should research and learn a little about SEO in general before you spend. Plus, as mentioned avoid buying what you could get or do for free.

*Want to know and learn more about doing your own SEO... Check out our SEO Section.  
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Realtors Business and Marketing Strategy Group on LinkedIn

5/12/2019

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Pros and Realtors Having Business Solution Discussions
by Gerri Leventhal - NJ Broker - findnjhouse.com

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Where do Marketers and Service Professional go to engage with Realtors?

Company Reps and Professionals who wish to talk and meet Realtors can find Real Estate Agents at 'Realtor Business and Marketing Strategy' a LinkedIn Discussion Group for Realtors looking for help doing business more efficiently.

If you have a biz solution for realty agents, something to sell or to pitch that makes doing business easier then the members of REALTOR BUSINESS AND MARKETING STRATEGY want to hear from you!

If you are a Realtor that is having some business trouble; just ask questions of the pros on this realtors' business group! Experienced realtors, pros and brokers are all waiting for your questions so they can help you. But you have to ask...to get assistance.

Realtors, you owe it to yourself to at least talk about your real estate business so other agents can network with you. If you want referral business from agents the world over then you have to make contact; right?

I've been on other social media groups and frankly I do not get many real estate leads or good prospects or referral biz by participating in those groups. REALTOR BUSINESS AND MARKETING STRATEGY was set up for realtors specifically because things like SEO, (search engine optimization) and Lead Generating ideas have to be explained in a way that benefits realtors. Marketing methods and business techniques have to be adjusted for catching the attention of niche real estate customer audiences and local neighborhood clients to be effective.

It is an understatement to say; the realty industries are under assault by the tech wave. Every where one looks there are people trying to claim buyers and sellers do not need realtors to buy and sell property. The fact is hiring a licensed local realtor is still the smartest move any person or company looking to buy or sell property can make. Local realtors know their market and they can save buyers money and get the best sell price for sellers. Realtors protect their clients from all kinds of scams too!

The Real Estate Professions are thriving and they will not be taken over by giant website builders any time soon. Big money transactions require local knowledgeable licensed realtors to keep the proceedings honest.

REALTOR BUSINESS AND MARKETING STRATEGY is the LinkedIn Group where the realty pros go to talk shop. You are invited to join the conversation... https://www.linkedin.com/groups/12122742/ 
​
​I hope to be networking with you in this fabulous and beneficial LinkedIn Group soon! Come join Realtor Business and Marketing Strategy... Today!  
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Are You Sending Enough Press Releases?

1/13/2019

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Are You Missing Out On Press Release Opportunities
By Stu Leventhal ~ Webmaster/Editor

If you or your business has news to tell people, you want to use a press release to announce that news to the media! The media: newspapers, radio shows, magazines, trade journals, TV shows… all need to be told about the good things your company is doing. The media can spread the word fast for you and save you lots of advertising money.

Got a new product launch; send out a news release. Hire a new executive with a great track record and an impressive resume of successes; tell the world that you feel your newly hired exec is going to revitalize the company and make your brand number one in the industry again.
 
The media can also improve your brand image by for instance highlighting how your company is contributing to environmental cleanup issues or helping the poor and disadvantaged sectors of our society or giving to charity. Good news coverage can reach more people than you can with paid ads and will make your brand more recognizable and more familiar to people that otherwise might be hard to reach with your traditional messaging and marketing programs.

Tell people how wonderful your company is and some may listen, most tune out. But when a respected news commentary or news columnist says something nice about you or your company, lots of people take their word for it. We all know that you have a lot at stake when you shout your own praise; the cheering just seems more sincere when someone else says it about you. When a celebrity news program host says they buy their clothes at your shop or frequent your restaurant business will go up.

Bear in mind that commercials you pay to air but news is free publicity for you. But just because news is free, does not mean that you should not spend some money on a news release strategy. You should set aside a budget for creating some news worthy events and be planning to create news worthy stories as part of your business marketing strategy.

I am not talking about making up fake news where you or your company is the star but yes, there needs to be a plan in place to keep your company name, products and brand consistently in the public eye, being talked about. Your company will not make the news often enough unless you are actively trying to get into the news!  

Now you should also understand that the news can be a deficit for your company too, such as when you or your brand has done something wrong. Sometimes an employee, for instance, says something that is taken the wrong way and the media blows it up. This can turn the public and customers against your brand.

But since, news releases are sent by you to news agencies thus you can control how the message gets out by putting a nice spin on even the worst story about your company. It is not always wise to say nothing when your company is under fire; a press release can be used to turn the public’s opinion back in your favor. A well written press release may gain your company some sympathy from customers and the society as a whole. It’s called damage control.

You do not want to spam news agencies with sales pitches disguised as press releases. The news release is used to announce a story, important happening or upcoming event…NEWS! When you are advertising something you are expected to pay for a commercial or buy ad space. Each time your ad airs, you get a bill to pay. Do you really have the money to beat up your competition via buying more commercials than they run? That will get very expensive.

News in this day and age can go viral on social media and gets spread all over the place. Thus the top companies know how to keep their companies and their brands in the news.

Remember, journalists, editors, news show producers even bloggers want your help providing them with stories that their viewers, audience, readers want to hear about. It is difficult to keep coming up with new ideas for a TV or radio show. Podcasters too have to continually come up with new things to say and cover but they are working with low budgets and small staffs so they cannot often get out there and break news stories.

The point is; if you can spin your company’s news into something interesting and you know how to craft an exciting news release, there is a good chance that you will get some coverage and free publicity.

Lots of things your company does on the regular are news worthy but nobody ever hears about them. If for example, you give your employees a companywide pay raise during a poor economy that announcement can be of great public interest. If your company’s sales doubled over last year’s sales that’s exciting news too! When you hire twenty five new employees, you are creating jobs and that’s too is news.    

Use your common sense; the media will not run a story that they feel is going to bore their audience!

How long has your company been in business? Perhaps you will be celebrating your ten year anniversary and can spin that into a news story. Maybe your CEO is having an anniversary for being the company leader for the past five years or a key employee; like your head chef is celebrating fifteen years with the company. Maybe your company introduced a revolutionizing product or service ten years ago that is still popular today… That’s all news!

Think creatively, for instance your company may not be hiring 100 new employees in a huge expansion but perhaps your neighborhood bakery has grown steadily over the years and today you hired another new kitchen worker bringing the total staff to 25 employees. If you opened the business seven years ago with just you and your spouse as the only employees and now you have 25 people on your crew that is the making of a great local news success story. Job creation always plays well in the news!


Some other things that make for good news stories are:

  • When your company or any staffer wins an award
  • You invent something or make a major industry changing product improvement
  • The announcement of a unique, fun contest or even a sweepstakes with nice prizes
  • The surprising results of a research project
  • Has your company gone green yet? Taking steps to be more environmentally friendly is always worthy of some news media attention.
  • Hosting a free ‘How-to’ workshop that is related to your products, brand or industry
  • If you have some celebrity clout in your field then just announcing a personal happening in your life, even outside of being work related, can be news worthy such as you are getting married in May
  • Landing a very important client can be news worthy especially if that client is a well-known celebrity.
  • Winning a large government bid
  • Just about anything new, unique and innovative is news, such as filing for a patent on a new invention or offering a new and unusual service
  • Heck, just overhauling your website and adding some new features can make for a buzz worthy news piece!
  • Certainly if you are doing anything big like moving your office or store to another town you would want to send out a press release with your new address.
  • Have you considered working with a nearby school to offer some type of work study or internship program for their students? How about creating a contest for students to win a paid scholarship? Anytime you get involved with helping schools help out with educating our youth it is very news worthy!
  • Donating your services free of charge for a worthy cause or helping out a disadvantaged person or family pro bono
  • You can always announce a celebration because your company has surpassed an important milestone; sold 1 million of something, serviced 100,000 customers, the ten thousandth person just walked thru your front door…
  • Have you considered announcing that you are available for interviews concerning anything related to your field of expertise? Many newspapers need a quick quote form an expert to round out their articles and they will call you up for a quote when they write about things you are an authority on.
  • Making major renovations or improvements to your present company location or enlarging your place of business is news worthy
  • Expanding into a new market

​The object of a good news release is to create buzz and have your company on everyone’s tongue, being talked about in a positive way. 

More Info: Writing News Releases that Get Published!

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Guru Style Realtor's Training Courses

8/15/2018

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Realtors Now Have One Special Place to Find Real Esate Education and Career Guidance!

If you have your realtor's license or are planning to get your real estate agent license, mark down this page because this is the place where realtors start to learn and earn!
  • Realtor Guidance Books Teaching Business & Marketing
  • Textual, Video and Audio Realtor Business Courses!
  • Promotional Tools to Help a Realtor Market 
  • Advice and Tips from Top... Realtors!
  • ​Realtor Training and Mentoring!
  • ​A Real Realtor's Library full of Biz Guidance and books​​

​Once you have your realtor license to consult and advise on Real Estate issues and property concerns you need to learn how to get clients. Realtor schools teach you how to pass the Realtor's test but they do not go deep into marketing and business management. To start and run a successful realtor business you must learn how to market and promote your services to a local sales territory. There are economic business building methods that will not bankrupt a new agent trying to break into the business. The client attracting strategies and business lead generating techniques revealed in the First 90 Days Realtor Career Starter Course are tried, true and tested!

We will teach you affordable marketing formulas that realtors all over are using right now so they are known to work. This 90 Days Real Estate Career Starter Course is different than other courses because we not only teaches you what to do to get successful but we also supply you with real estate agent marketing tools! You get pro crafted blog posts, realty articles, social media posts, photos... that you can load online onto your website and blog and social media accounts to start getting you profitable clients right away. All local realtors should be using G+, Facebook, Twitter... for finding leads. We show you how, plus give you plenty of posts, tweets and articles you can publish with your name as the author daily! What other realtor school does all that to assure you get started off on the right foot? Click for more details or call for a consultation...You Must Already Have Your Real Estate License to be eligible to take the 90 Days Real Estate Agent Career Starter Course!
Call Today: 973-489-7916
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Building A Realtor Website that Gets Biz Leads

7/5/2018

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What Should a Local Realtor Website Have on Its Webpages
              by Stu Leventhal - Guru Marketing Tips

You need to have everything on your web pages that your preferred client type could ever need. No, you do not want to set up your website for every type of client that exists; you want to choose exactly who you wish to please and then go about pleasing them. This will assure that word of mouth gets around about your website being quite helpful to the precise client type to whom you specialize in advising and assisting.
 
A Realtor is first and foremost a consultant. You help out with property transactions in a specific local or sales territory. But you have many competitors too. You have to differentiate yourself from the herd or you will be passed over. You need to stand out!
 
You make yourself into an expert by learning all that you can about a certain kind of client that would be interested in property in the neighborhoods that you serve. This knowledge about the demographic that wants to live in the sales territory that you represent makes you invaluable to your potential clients; buyers and sellers and investors of property in your sales territory.
 
So what makes a great promotional piece; article, blog post, social media post? No one truly knows for sure! That is correct, there is no easy answer and for many reasons. First off, your sales territory is unique and different in many ways from other realty scenes. Doing exactly  what another realtor did when they are thousands of miles away from your location will not usually work… but it often can be tweaked to work. Now pay attention to that last statement because it is the key to online and offline successful marketing. In affect I am saying you have to test out your ideas.
 
Testing out marketing strategy is nothing you have not heard about so it makes sense to try out new things in the hopes of attracting more new inquires from potential clients. Your goal is to get people talking and discussing about their big plans and telling you their current problems so you can consult to them and help. Now when I say to test your marketing ideas, I really mean to test and then make better your ideas!
 
This is the real key to all great promotion. You try something that you think will work but when it fails you do not go back to the drawing board to create a whole new concept from scratch. You fix what did not work. This can only be done by asking people; current clients, prospects, mentors, colleagues what was wrong with your article that you thought was going to bring you lots of business. Ask and they will tell you. Now re-do and try again. By the way, even if your article, video or other promotional campaign is a success that does not mean you do not ask how you can improve it. It can get better!
 
Your successful campaigns need to be made better and better, if you are ever going to dominate your competition! You need to repeat the method you used to get the most out of a winning idea but you have to turn it into a dominating idea to take over your realty niche or sales territory. Most realtors give up when real success is right at their fingertips. You should be striving to give your real estate niche customers a special place, your website that is just for them to come to, where they will find everything realty related to THEM! Yes, you are not done yet, until you have published somewhere on your website, everything that your client could possibly be looking for!
 
Next you need to make the experience of visiting your site better and better too. This means making your website fast and responsive. Your site has to be mobile ready and set up so your visitors can easily share your posts, photos and videos. You need to be constantly adding new stuff, so visitors mark your site and want to come back frequently. Just remember that volume is not the key, quality gets visitors coming back!
 
Ask the other realtors in your brokerage and also ask your boss and brokerage office manager, for their opinion on how good your website is. What is wrong with my site? Did you like my last post?Why? Why not? How can I make my site better? Ask, ask ask… and listen then fix your site up! And do not forget to learn a little about SEO, search engine optimization and using local key search words in your text.
 
Realtors who want some more industry promotion tricks of the real estate trade to dominate their local business prospect pools or if you want some biz ideas that actually do get Realtors more business and are easy to implement right away? Check out the realtor marketing guide books here: Real Estate Agent Guide Books
 
Real Estate Agents looking for a great course for boosting your #business and building your #realestatecareer : Check out the 90 day Comprehensive Realtor Marketing and Business Course Click the link to find out more info.
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How Do Realtors Learn the Business of Real Estate Consulting?

6/16/2018

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By Gerri Leventhal Realtor Trainer – Find NJ House
Like in many other #industries, many new and struggling #realtors latch on to a successful #Leader in the #Realty #business to learn the ropes of their trade. You might ask, what does a realtor need to #learn

Well first they need all of the #legal stuff pertaining to #property dealings and rules of #realestate #consulting just to pass the real estate agent’s exam. But that is far from all a new realtor must become accomplished at to be a success in their local #realtyscene

To be sure, you have to be able to advise and give good suggestions and solutions for your client’s real estate problems. But hey, you also need a support network so when your client has a question that you do not know how to advise on you know who to go to for assistance. But, let’s face it a new realtor is not going to know how to network with other #probuisiness people without being shown. Yes, many new agents make the mistake of thinking that if they can navigate their private social media accounts well then they will have no problem networking with local and nonlocal professionals who are in a position to help their #realtycareers and grow their #Realestatebusiness.

This is not the case! You need to hook up with a pro that already has a great following on #socialmedia who can introduce you to their #socialgroup. But then you need to know how to connect with members without looking as if you are just there to poach friends from that group. There is a learning curve to networking digitally and not spamming or being thought of as a spammer and you need to discover your own comfortable writing and posting style. This may take time but it will surely take more time if you are not getting real, doable advice from someone who has already done it.

Top agents, brokers, professionals who know marketing and business, weigh in, comment… let’s help the new real estate agents out with your best tips… be a digital mentor! How does a new agent start building their real estate business fast and seriously? What mistakes should a new agent look out for? How can a seasoned local realty agent take their business to the next level?

Give our new agents writing tips and SEO advice.

Realtors, want some more industry promotion tricks of the real estate trade that actually do get you more business and are easy to implement right away? Check out the realtor marketing guide books here: http://findnjhouse.com/real-estate-books/

Real Estate Agents looking for a great course for boosting your business and building your #realestatecareer Check out the 90 Day Comprehensive Realtor Marketing and Business Course 

Join the newest realtor Business and Marketing Group Now and learn the Real Estate Business from the pros... 

Yes, You are invited to join...REALTOR BUSINESS AND MARKETING https://www.linkedin.com/groups/12122742 Your New LI Group here to help Realtors and just Realtors become better biz pros. We would love to hear your ideas about anything that Realty Agents today need help with! Staging, pitching to the rich, marketing tips, biz ideas, networking etc... JOIN TODAY!
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