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Startups Rock

3/7/2025

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GURU WEB CONTENT CREATION
​By Stu Leventhal

Music, sketching, painting, photography, literature, pop culture, technology, theatrics, acting, speech giving, filming skills, choreography, color scheme strategy, psychiatry too, all play their role in creating great web content…
 
Thus, you know that you can become a great online content marketer or successful content creator for hire, by improving any of the above skills or a combo of these skills to the expert level.
 
You do not need to master everything to be a super online content contributor. Yes, prove the popularity of your work and there will be no shortage of clients seeking to hire you for enhancing their cyberspace web projects.
 
You do need to get great at something or at a combination of some things, or your work will be lost in cyberspace!
 
IMPORTANT: You also must develop the knack to be able to recognize greatness online and learn what works online.
 
Guru Web Content is not published Helter-Skelter. Guru Web Content is put in specific places online with a purpose, to achieve something. Videos for example, are loaded onto a website, not just to be able to say, look we have some videos, but to accomplish a step in one’s long term and short term, business agendas.
 
Your web content has a specific job to do.
 
GURU TIP: Once you publish web content, you need to go back to it periodically, to evaluate it, to determine if it is fulfilling its mission. If it is not performing up to par or as was expected, then you need to fix it immediately, so it starts working better.
 
When I say, ‘FIX IT’, I am not being harsh or frivolous.
 
If your web content is BAD, why would you just leave it there? Bad content makes you look bad. It harms your good content!
 
Whoever said your first attempt is permanent?
 
Everything you do online is adjustable and improvable. If it doesn’t work right, you can fix it up.
 
The secret to creating great web publishing is accepting that great web content has to be developed.
 
You need to get out of your habit of posting online then leaving your post to fend for itself.
 
If you learn anything from this lesson, learn this; Web Content that isn’t great gets reworked and retooled until it becomes great.
 
Gurus, you cannot be that naïve to believe that all great web content started out great.
 
There you have it; the key to online success lies in commitment to continually improving your web real estate.

Constantly, consistently and timely, making stuff better, is the Guru Biz Mantra!
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Guru Realtors Need AI to Succeed!

2/23/2025

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Now is the Time for Real Estate Agents to Learn AI
By Gerri Leventhal - Broker/Agent Trainer 

Today, all the talk seems to revolve around emerging new technology. New Tech Advancements are changing the Real Estate Industry.
​         "AI...!!! AI...!!!" They all shout.
Let's keep it simple Agents... The most important things you need to consider about all this, so called 'NEW Tech', are:

1) Can I use it to consult to my Real Estate Clients better?
2) Does the trending innovation alter how I conduct my Realty Consulting Business?
3) Does it assist with my daily chores?
4) Will this new gadgetry save me time and spare me aggravation?
5) Will the New Tech help me find and sign more clients?
6) Can I find my clients better properties, for their particular needs, faster?

A lot of new inventions and emerging biz ideas, claim to do all kinds of things...

Nothing beats getting an education from a seasoned Pro who has already walked the road you are about to travel down. I have writ a few 'How-to-Books' for Realtors. I have created some Courses for you too. I also mentor and train Agents.

I've helped Agents and Brokers too, round out their skills and I have had quite a bit of success.

IMPORTANT: Know that the Real Estate Industry has always been changing. Someone has always wanted to cut out the Licensed Realtor to save the commission fee or to grab some of the commission fees for themself.

That has not worked yet!

There are good reasons 'States' require Agents to pass a Licensing Test to be able to give out realty advice.

It is too easy to swindle Buyers and Sellers. We want Realtors to be Licensed so people do not get fleeced when making big money deals like purchasing property.    
 
TODAY's REALTY AGENT TIP: Realtors you need to stay current with advances on the internet. The young folks are found online and since they are your future clients you have to meet them on their turf and on their terms or they will find another realtor to hire who will.

Clients hire cutting edge Realtors!

But listen, do not be afraid that you are going to lose your job to some robot. Put the AI to good use... It will help you. It will not replace you!

We will be selling plots and condos on Mars and the Moon before Realtors become extinct!


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What Males a Successful Marketing Guru?

2/7/2025

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Yes You Can Be Top Local Marketer
By Stu Leventhal

Do you know what great PR really is?

As Modern Day Tasks of Marketers and Ad Pros Become More and More Complicated…

Wise MARKETORS are needed more than ever as guides, coaches & confidants!

PR has always been a very competitive biz. But, Now-a-Days there are lots of techies trying to grab a piece of the pie. AI has also brought out a lot of emerging new methods that enterprising folks/creatives are pitching to your clients. 

It is an exciting time with online ecommerce platforms, Vivid 3d Imaging, virtual reality software and flying drone photography among the popular sales tools. Clients need help with lots of things...

“In a fast growing digital world, we have to expect the entrepreneurial techies to keep trying to grab their piece of the PROMOTING Industry.”

Can you see why GURU MARKETERS have to constantly prove they are worth their commission fees?

You will always have to work hard to get the word out that you are open for more business and seeking new clients to assist. But your great work has to showcase why you are the go-to marketer in your local too!

IMPORTANT: Remember that nothing promotes a Guru Marketer more that the success of their latest client's AD Campaign.

Word gets around locally! People see your ads working and they talk you up! 

TIP: How well you explain your services will directly affect the productivity of your marketing efforts and get you clients and new orders.

We need to know what you do and what you offer. Who do you help and exactly how?
 
Just remember too that other marketers are marketing in your neighborhoods too.

Obviously, you are smart enough to realize you need to figure out a way to find new prospects and gain new client leads on auto pilot to make any real money.

You want to be TOP Local Marketer in your Neighborhood BIZ Arena, Your Local Market: BUT HOW?

STAY TUNED FOR MORE GURU MARKETING TIPS !
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What Makes a Good Ad?

1/22/2025

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Does your style of doing business match your goals?
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What wording actually helps spread your message fast and far? ...What gets folks sharing your links? ...What gets your phone ringing with orders and requests for more information?

Do you feel enthusiastic when you launch your new ad campaigns or nervous?

TIP: Biznes Copy & Ad Strategy that appeals to the intelligence of your most usual buyer type, gets you more attention and better results than say, leading with words like; "FREE!" or 'This is HOT' or over used sayings like, "Find out why my customers keep coming back."

When we think of Marketing Advertising and Promotion offline such as, on the radio, on television, in newspapers or in magazines, or online too, we realize immediately that what works for one company won’t work for all others.

Each business entity is unique, as are its customers and its particular situation. At the time in question a competitor may be launching a PR stunt or having a Sale that your company or brand must counter. Plus, every company has different needs and assets. Those needs and your particular strengths too are constantly changing.

Your advertising should be designed to achieve your goals in the least expensive way. So, first think hard about what you attempting to do with your ad?

Next, figure out a few ways that can get the job done FAST!

For Example: Which are you working most on in order to increase your profits?
A) Finding more leads and thus signing more clients.
B) Getting BETTER Leads so a higher percentage of leads turn into actual paying clients.
C) Adding a new service thus gaining more clients and more sales.
D) Making your services better so you can charge more for what you already sell, thus making more profit.
E) Do you need to get the word out that you are Streamlining Operations to make workflow easier and costs of production and delivery less expensive so you can pass the savings on to your customers via lower pricing which will entice them to order more and thus bring in more profits.

Each of these situations and goals will require a different Ad Method. But your brand image must project the same ideals!

Tell us in a comment about an advertisement you saw recently that left a good impression on you.

Did the ad convince you to actually purchase from the advertiser?

Why or why not?
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Biz Pros Need a Good Sense of Humor!

1/22/2025

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Keep Business Fun!
By Stu Leventhal

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When you enjoy what you are doing, you do not call it work...

Starting a business or running a company for someone else as manager is tough. Things go wrong. You often cannot please customers and employees and your Board of Directors too.

Stress abounds in any business environment. Turmoil and finger pointing can set in quick when you lose a big contract. Biz owners and bosses must keep their sense of humor going, to get by. It is a Bosses job to help the crew ride out the bad times.

Thus, over the years I have noticed, all great managers have a fantastic sense of humor.

TIP: If you are the boss, SMILE a lot.

Do not let the team see you are rattled by the sudden bad turn of events.

"There are no such things as problems, only opportunities!"

Tell a joke! Humor diffuses anger and eases worries.

When the boss is happy, everyone can relax. 

You have to be able to laugh and poke fun at yourself when things in the office go sideways.

Lots of times your bad sales numbers are out of your hands. Markets in all industries run hot and also run cold. The role of a good boss is to keep the employees enthusiastic and focused thru the good and bad times.

Laughter is the best healer. If your company is going to claw its way back on top, you'll need to share lots of laughs along the journey.

Remember that as a Boss, you also must be able to take a joke too.

MANAGER: "Why are you all standing around doing nothing?"

Employee: "Because we all aspire to be just as hard a worker as you Boss."

2nd Employee: "Yes Boss, you lead by example, so we are following your example."

IMPORTANT TIP FOR EMPLOYEES: Yes, it is okay to enjoy work and that requires joking around sometimes. Funny people do get ahead. Just keep in mind one rule... "The bosses jokes are always the funniest!" 
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Starting a Business Takes Courage!

1/22/2025

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Everyone knows the statistics on succeeding are not in the favor of the startup entrepreneur.

So, the conclusion must be that one has to be brave to want to start a new company.

The truth is, there are plenty of reason for entrepreneurs to want to start their own companies...

1) You just want to have the freedom to run things your own way and not have to answer to a boss anymore.
2) You think you deserve a bigger piece of the pie than you get as an employee.
3) You see a need in the marketplace that you feel you could fill, such as; a lower price product or a high-end service no brand is providing or an improved product that customers are asking for, but no company seems willing to create.
4) You may wish to build something valuable for your children and grandchildren to inherit from you that will keep them safe and secure and can be handed down to future generations.

Whatever your reasons, I hope you are serious because you will be undertaking an endeavor that requires upmost commitment.

Yes, to the victor go the spoils. There are numerous rewards and perks to owning a business. But are you actually ready to be the owner?

Will your business idea work?

A) First you got to get your idea down on paper. Define what you wish to create. Will there be five employees or 150 workers? Do you need office space, a warehouse, a factory?
B) Next you create a sketchy business plan. For example, jot down the first steps you will take towards achieving your goal. Where will the initial money come from to buy equipment like computers and to pay your first few months' rent?
C) You also need to think out your initial marketing plan. How are you going to promote that your new business is now open? Do you need to save up advertisement money?
D) Think deeply about this new adventure you are embarking on. Ask yourself; is there a way for me to start my new company in a part time way? Can I keep working at my fulltime job and also work on getting my own business started on my days off and on weekends?
E) Test your idea! You need to get some feedback from potential customers before you risk lots of money and time on an idea the market is not yet ready for.

“Imagination is more important than knowledge.”
– Albert Einstein

“Invention is the most important product of man’s creative brain.” – Nikola Tesla

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

Do you have an idea for a new business?

Is something holding you back from trying to start a new business? Ask Us for Advice in a comment!
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Where Will You B in Three Years?

1/22/2025

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Join the New Guru Marketing Tips LinkedIn Discussion Group!

You Should be Networking With the 'GURUS' On LinkedIn Too 
JOIN ~ Guru Marketing Tips ~ On LinkedIn!
TODAY's 'Startup' QUESTION: What motivates You?

"Why do you set your alarm clock to get you up early and what keeps you working late into the night long after everyone else has gone home for the day?"

If you cannot answer that question immediately, without having to think your answer over, you probably will not succeed at what you are toiling at to achieve.

TIP: Ambitious people build momentum by being around other winners. Success breeds more success. Wisdom feeds off of wisdom.

You should know that there will be plenty of times when you will not get the glory, you feel is deserved, for all your hard work. You have to enjoy the work for the work's sake.

Yes, they advise us to choose something we are passionate about doing to be our career. The money and prestige will eventually come when your work is fun for you.

You will not go far if you are only in it for the pay!

Important: GURU STARTUPS know who they wish to sell to!
Guru Startups intimately know why their proposed future clients and customers will want to do business with them. Guru Startups have a plan to take over their piece of the pie. Gurus set out to be the BEST brand choice in their specialty or niche.

TIP: When there is a need in the marketplace that no one is addressing, your startup idea is going to be a hit. Offering a solution to a problem lots of people and companies hate dealing with, makes your startup idea a winner.

Now all you have to do is convince investors to loan you the money to get your business rolling. But since you know you have a great idea that should not be so hard...

Stay tuned for more biz tips!

***Do not be shy about asking a business question in the comments section***
 
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It is all About... SELLING!

6/16/2021

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Spin, Persuade, Convince, Motivate...

They say, you have to build your street cred to achieve a true status of believability and trustworthiness...

"In business, politics, art... even, in neighborly relationships too, your opinions actions, words, are who you are."

You are a Brand, just like the business you work for is a Brand too. People expect certain things from you, based on your past performances and your reputation.

Having a smart idea does not make you a success. You still have to convince others that you have something worth paying attention to. If money making is your object, then you must bring the goods to the marketplace.

I say, invent, create, get innovative... but do not drop the ball!

SELL! SELL! SELL!

Ultimately success comes down to follow thru and conviction. Success requires discipline. Think sports and all the time spent working out, lifting weights, on the track running to build endurance and practice, practice, PRACTICE!

Artists too rehearse and rehearse and they try things out...

We are all sales people... All the world's a stage! #Shakespeare

What are you doing that is really unique or different, designed to get you more sales?

Have you studied your competition to find out their vulnerabilities?

You have to stand out in the marketplace. You have to set the pace that the rest try to keep up with.

Are you willing to be brave and twist logic around, stand reality on its head!

If not, then why should I tune in? I need a reason to change companies I buy from.

Why should I try out a new provider of a service or purchase from a different supplier when I have built up a relationship with those Sales reps I purchase from.

Good enough does not cut it... You need to be EXCEPTIONAL!

Your competitors should be scarred of what you are going to try next.
​
We all have some MORE work to do!

TODAY'S GURU SALES QUESTION: What are your expectations when you are being introduced to a stranger who you'd like to sell to? Or, when you walk thru the doors of a new store for the very first time?







   
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Are You Being YOU?

5/2/2021

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Creativity is Power Excitement... MONEY!
By Stu Leventhal

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You have the desire and the drive to be successful so what ingredient is missing? Why isn't your photo on the cover of all the Business Journals and Entrepreneur Magazines this month?

Are you thinking outside of the box and inside the box too?

You gotts-ta do it your own way! That is what a brand is all about!

Your personality is your business.

Your hopes, fears, ambitions, emotions... are all embedded in every entrepreneurial decision you make.

Like it or not business owner, manager, CEO... You eat, live, sleep, BUSINESS!

I say, the best business are FUN businesses. When you are enjoying your work day, you are a success...PERIOD! 

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Consulting Guru Style

9/19/2019

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Would You like to Be a Consultant?
By Stu Leventhal - Guru Marketing Tips Editor


​When you are good at something, anything, you want to help others understand how you do it. Consulting is teaching, advising, coaching…

You are getting paid to assist others in an activity that you have become very capable at. You want to pass your knowledge on.

You do not want to end up doing the work for the individual, which would be quite easy for you to do because you want them to learn.

Yes, consultants do want to help our clients get out of a bad jam but consulting is more about pointing the client in the correct direction. Consultants help others get better… improve!

We wish our clients to go on, eventually, without us and continue to make smart decisions. Yes, we will stay in touch and offer more advice to take a client to that next level again when our assistance is needed or when some extra inspiration is required but we are not trying to make our clients dependent on us. In fact, good consultants are delighted when their clients show smart initiative making advancements on their own. It reinforces that our mentoring, tips and advice are being learned, not just followed. 

So, to be a consultant, you first have to become an expert at something. Folks…pros…consult on all kinds of things. Just because there are not any consultants yet giving advice and tips about something you have become very good at, does not mean there is not a market for you to consult on your specialty.

If you enjoy doing something and have gotten very good at doing it, chances are there are plenty of people interested in learning how, from you.

Just like there are millions of how to books in any library and more and more being written every day; there are literally infinite subjects one can consult on. Some of the more popular consulting fields are:

  • IT Consulting – There are lots of technology Industry niches to specialize in as a tech consultant; software, hardware, cloud, ecommerce, social media, website design…
  • Business Management Consulting – Small Business Advisor,
  • Marketing, Promotion, Sales and Advertising Consulting
  • Health and Fitness Consultant – Personal Trainers are in high demand such as workout, body building and body sculpting specialists, cardio training and marathon coaches. Other examples are weight loss consultant, diet expert, quit smoking mentors, herbal and vitamin nutritionists, vegetarian lifestyle coach and yoga masters.
  • Financial Advisors – stocks, bonds, saving for retirement, estate planning, living on a budget, improving one’s credit score counselling, debt consolidation, small business/startup funding…
  • Career Counsellors – Changing careers, negotiating a promotion, job interview coaching, resume writing help…
  • Fashion Consulting – Dress for Success Coach, Makeup Consultant
  • Security Consulting – Many ex-police officers and military people go into the many security advising fields

There are many Professional Consulting Fields for which you usually need to have a license to practice or to pass a government test of some kind to before you qualify to give advice, such as:

  • Lawyer
  • Accountant
  • Realtor
  • Medical Consultant fields: Pain Management, Depression, Addiction, Menopause, Plastic Surgery Consultants  

There are also people consulting on:

  • The Arts: Creative Writing Coach, painting or sculpting mentor, Photography Coach, Acting Coach, Singing Coach, musical instrument playing (guitar, piano, violin etc.)…
  • Dating Advice
  • Cooking, Cake Making, Barbecuing, Winemaking…
  • Party and Event Throwing Advisor
  • Vacation Consultants
  • How to Raise Gifted Children
  • Building self-esteem, overcoming shyness and gaining confidence coach
  • School habits and studying coaching
  • Sports: Every sport (football, soccer, tennis, bowling…) and most games (video games, poker, board games, chess…) all have experts willing to help others learn the basics and advance skills of winning.
  • Raising Bees
  • Action Hobbies: Skateboarding, surfing, skiing, mountain climbing, snorkeling, hunting, fishing, cycling…
  • Interior Design Consulting
  • Art collecting, stamp collecting, antiques…
  • Public Speaking Coach
  • Meditation

Are you beginning to see that there is a need for a qualified consultant on just about any activity, occupation and hobby that man can think of doing? Somewhere there is someone wanting to learn from the master.

Is there something you do better than most of us?

Is there knowledge you know that we don’t that you’d like to share?

Perhaps you could be earning a nice living and lots of money, by becoming a paid consultant in a niche specialty.
​
Nothing gives one more satisfaction than teaching and using one’s expertise and know-how to help others learn something they will treasure for the rest of their life…a new skill!
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