THE POWER OF BEING ABLE TO CREATE MULTIPLE ONLINE PRODUCTS OUT OF ONE INTERNET MARKETING IDEA!7/23/2013 CHANGING A WRITTEN TEXT DOC INTO A VIDEO AND MORE… TEXT TO VIDEO AND VIDEO TO TEXT THE POWER OF DIVERSIFYINGThe video above will teach you the simple trick of how to turn a textual power point presentation into a more entertaining video product that can be used on platforms like Youtube for viral internet marketing purposes or loaded onto a website to take advantage of the special SEO power that videos have for search engine rankings or even sold as a training video tutorial. We discussed the amazing diverse powers of video promotion in our first video.
Video #1 – Video Internet Marketing and Web Promotion http://gurumarketingtips.com/index.html Video #2 – Went into finding profitable keywords http://gurumarketingtips.com/keywords.html And we talk about using inexpensive, as well as finding free PLR Private Label Rights content and breaking it down into articles then turning the articles into engaging power point presentations in video #3 which can be found: Video #3 – PLR and Video Marketing http://gurumarketingtips.com/plr-rights.html This video is the fourth in our series and you will get the most out of it if you watch the other 3 video tutorials first. They are fairly short, just a few minutes each. So I highly recommend you watch them in order. WORK SMART NOT HARD By Stu Leventhal GURU Marketers are known for working smart not hard! Generally GURU Marketers have a knack for taking the same information everyone else has and squeezing every bit of potential out of it. GURU Marketers don’t really go searching for secret formulas or magic potions to make themselves successful. They are very astute at watching what other successful people are doing and then adapting those proven methods to their own situation. GURU’s are also quick at realizing a good thing when they see it. Any decent money making strategy becomes a fortune maker in the hands of a GURU. This is why people with the GURU mentality or personality gravitate to the online business platform. There is so much to be had for free online that it doesn’t take a genius to realize there is a fortune to be made utilizing the web. The fact that the web is also very disorderly, confusing and frustrating for the normal person to navigate makes it even easier for a GURU Marketer to stake his claim to his share of the fame and fortune presented by internet arena. For example: Many people write text for a living and sell it on the web or post it on their blogs or websites to attract visitors but a Guru entrepreneur doesn’t think the same as everyone else. First off he probably doesn’t do anything that takes up so much time as writing an actual article himself. Not when there are plenty of PLR Private label rights, articles he can purchase for a song and a dance. There are even a lot of free PLR documents floating around on the web, up for grabs that you don’t have to pay a cent to use. For more information on PLR go to our PLR section. http://gurumarketingtips.com/plr-rights.html Now, once a Guru Marketer gets his hands on a good piece of PLR text or the rights to resell a piece of effective software that he knows there are plenty other people out there, online, searching for it, he proceeds to exploit the situation every way he can until it is completely worn out and then he still seeks to sell the product, as well as sell his methods of money making with that product to as many more people as possible! While the normal cat posts his article in the best place he can think of to take advantage of his hard work then moves on to work on his next project the GURU is very reluctant to give up on anything especially once it makes him any money at all. Guru’s know the power is in the vastness of the net. If one will pay many will pay. And the GURU wants to sell his golden calf in every back corner, dark alley, nook and cranny on this planet! He just has to figure out how to let everyone know what he has to offer and that it is for sale. GURUs are experts at packaging a product or idea in as many possible ways as they can think of so they can get the most mileage out of any single idea, product or service they come up with. This is what makes GURU marketers, promotional wizards. They have the vision to see the enormous potential in the tiniest money making sources. Where most of us will pass on an opportunity that seems lame the GURU will re-package a product more attractively, adjust it so it is desirable to more types of people, group items together so they can go after a new niche and look for new scenarios to bring out the value of the same old item. So, let’s recap what we’ve learned so far. If you’ve watched our four videos then you know how to research what niches are hot and profitable right now as well as not being overly flooded with competition. You can purchase inexpensive PLR items pertaining to any niche you’ve selected to go after. You’ve learned how to adopt any piece of written text into a more attractive Power Point presentation, rather quickly and easily and now you have learned how to add voice to the Power Point making a fully functional video. We’ve additionally talked about how to market your new video not just on YouTube but on other platforms as well. I hope you are starting to realize the different mentality with which a GURU Marketer looks at the world of business and money making. The idea is that there is already a lot of information floating around out there for free that plenty of people would like to know about but don’t have any idea how to find. The GURU connects the people to what they are looking for. He researches small, particular niches where there is little competition for his services then he finds out what’s needed. Next he goes out and purchases or creates the solution to the problem then delivers it to the needy. The difference between the GURU Marketer and the usual business professional is the GURU is not looking to get into the business of servicing this niche long term. He wants to make a quick bang of a buck and he’s willing to share the wealth with anyone and everyone who can help him. The normal business man, once he knows he has a winner of a product wants to establish himself and his brand as a staple in that industry. He naturally wants to protect his investment by filing patents and creating complicated licenses and agreement documents so no one can duplicate his work. The GURU Marketer believes the only way to protect your investment is to cut anyone in who wants a piece of the pie! By making it easier for someone to partner up with you than it is for them to do all the work that you have already done for them, you gain a partner rather than a competitor. Sure the GURU rides out the initial wave of his marketing efforts but his real money comes from partnering with affiliates who will do the selling for him at very high commissions. By offering high commissions it makes it too costly and not even worthwhile for anyone to bother to copy the GURU’s concept, idea or product. Why bother, when the GURU is willingly going to let you keep 70% of the profits from whatever you can sell, as well as a percentage of the profits from any new affiliates you bring in after you join! In the meantime the Marketing GURU is already looking for his next niche. Oh he hasn’t forgotten about this niche, not by a long shot. There are still a lot of add on to be produced and most likely an update or two or three to be capitalized on. Can you see how by sharing the wealth the GURU becomes the persona identified with the concept he introduced, super quickly. He makes tons more money than he ever could have made selling his item all by himself even if he is giving away a very lot of the profits! You see the GURU knows a few things about the internet. One, the web is vast and offers far too many possible selling scenarios than one individual or even a big company could possibly sell to all by themselves. The second thing is that not only is marketing on the internet very competitive but the internet is evolving too fast and technology is developing much too quickly to sit on a profitable idea in order to better monopolize the profits that will be earned from it. You have to strike fast while the coals are hot or your opportunity will be lost. If anyone shows an interest in selling or promoting your product, sign them up and give them all the help they need to succeed! If you spend time dilly dallying around over percentage points and strict contracts, someone will invent something that makes your product obsolete! When you fall onto something that works, you need to run with it! NOW! You Can Building Your Opt/in List through the Spirit and Wonder of Giving Stuff Away! Give Away Events Exposed!
All smart GURU Internet Marketers and E-list owners know that “the money is in the list”. And I know you are one of them, too! Therefore, every marketer who firmly believes in how much business, influential power and wealth a pro email address list can bring are doing just about any and every way possible to build their mailing list and contact info. That’s why you see marketers running advertising campaigns such as: Ø PPC - Pay-Per-Click Ø Ad Swaps, SEO, SEM and Link Building Ø Article Marketing, Web Content Curation Ø Joint Ventures and Partnerships Ø Affiliate Recruitment Drive, Ø Press Releases, Online Webinars Ø Traffic Exchanges, Ø Paid E-zine/Web Advertising Ø Publishing E-books and Much more than this list can bear! And the savvy marketers often run these campaigns with one goal: build their mailing list! (Besides trying to sell, of course!) Now some of these online promotion methods require low to high costs to run, which can be out of the option for beginning online marketers who are on a tight budget. And one thing is for sure: all well-executed advertising and list-building campaigns require a high degree of skill. Bear in mind we are shooting to build a specialized list of people who are really interested in what we promote, sell and talk about on our web real estate; websites, blogs and social media accounts. In the last couple of years, a new method of list building was conceived primarily in the Internet Marketing circle. It’s called: JV or Joint Venture Give Away Events! This is one of the recently discovered methods in Internet Marketing where list building is now made possible through the spirit of giving away! It can be carried out as and when you – or anyone – like to. The cost of hosting an event can be next-to-nothing. And to join a Give Away event in the shoes of a contributor or JV partner is zero cost. But you can rake in hundreds, possibly thousands and potentially tens of thousands of subscribers through joining or starting Give Away events! And to get kick started, you just need a gift of your own and an auto responder to suck fresh, red-hot leads in! And to discover how building your list in such a fashion comes true in the shoes of a JV Partner, you really owe it to yourself to read on! How Do Give Away Events Really Work? Give Away events are carried out primarily in the Internet Marketing circle itself. However, it is very possible to carry out Give Away events successfully in other hot niches with the cooperation of a group of partners and contributors in the same niche. I also suspect that it has probably been carried out in offline businesses, in a similar way, to get hot prospects and leads, though it be more costly to accomplish offline. Perhaps that is a subject fit for another tutorial. So how do Give Away events really work – and how does it help YOU build your mailing list? Well it works like this: think of a GIANT ad swap. How Ad Swaps Work In a regular ad swap deal, you and another list owner (who probably has a similar mailing list size as yours) do an ad exchange. You send the partner’s advertisement to your mailing list. Your partner sends YOUR advertisement to his or her mailing list. Usually, you will want to send an ad that encourages the reader to subscribe to your mailing list (we’ve talked about this often so you know the drill!) but you can read up on list building technique here...E-list building 101! You can call this “legally stealing subscribers” if you want to. After all, the average subscriber is subscribed to more than 10-20 mailing lists, possibly more, which is a perfect norm these days. While ad swapping is a perfect way to build your mailing list by playing the game of “using subscribers to make subscribers”, the leverage effect is often 1:1 in a real sense. You can only carry out one ad swap at a time, for starters. And even if you do swap ads with more than one list owner or e-zine publisher, the leverage effect remains 1:1 because you have to send that many advertisements to your list, too, in proportionate to how many list owners you agreed to swap ads with. This doesn’t mean I’m discounting the power of swapping ads; it’s a good and essential marketing method you can do now and then...but you need to avoid spamming your list or people will opt-out! If you want to discover how you can build your mailing list at warp speed, read on: How Give Away Events Work As said earlier, Give Away events are almost similar to what I call a BIG version of an ad swap. The host of the Give Away event invites partners, who are primarily list owners in the same niche, to contribute a gift. The gifts are usually digital products, like: · E-Books, · Downloadable Reports and Other Digital Content, · Audio/Video product, White Papers, Photo Collections · Membership passes and/or Coupons · Software/Script The host of the event then pools all the gifts contributed collectively by the partners in one page or member’s area. This is where the visitors will go to download any gifts of their choice, and the link of the gift they click on brings them to the individual partner’s signup page. You, as the partner, prepare an opt-in page for visitors to sign up to your mailing list to download your gift. So in a real essence, anyone who wants to download your gift must opt into your mailing list to download your gift. While the gifts are given away at zero-cost, the only requirement is that the visitors must sign up for your mailing list to receive them. Your visitors-turned-subscribers have the option to cancel their subscription to your mailing list at any time, of course, but this is a good opportunity you should be taking to build your relationship with the newcomers to your mailing list or e-zine or membership site. Your job is to contact them right away with an additional offer which ideally can be used with the first give away item they got from you. Okay, so that’s EXACTLY how you’re going to build your mailing list after all. But where DO these visitors come from? Like ad swaps, Give Away events are really using subscribers to make subscribers. On the launch day and during the limited time event, you and other partners are required by the host to endorse the Give Away event to your individual mailing lists. Everyone participating emails their list before the event and thus everyone has the same opportunity to gain opt/ins from a huge compilation of email lists. In other words, you are going to tell YOUR subscribers to go to the Give Away event to download their gifts at zero-cost, and the reason may vary depending on the occasion. It could be a gesture of “thanks for being our loyal subscriber” or even in conjunction with a holiday season. Whatever the valid reason is, you should be instructing your subscribers to check out the Give Away event on a website where all the gifts are pooled together. The host and other partners are all doing the same, it will be a massive gathering of traffic at the website where all the gifts are being pooled. In this collective effort, as long as your gift is displayed there with a link to signup for your mailing list to download it, and people are interested in it, you can receive plenty of signups in a very short time span!
But, before you start plunging into planning one, be sure to have the following essentials checked!
Bear in mind, though, that having your own mailing list just isn’t enough; you need to have a substantial one! Nobody likes a free rider in any Give Away event. Period! And don’t let that person be YOU! Unless you can contribute subscribers almost up to par with other partners, you’re better off not joining a Give Away event in the first place. As a matter of fact, most (if not all) Give Away event hosts are strict about partners having a minimum mailing list size before participating in their event. Also, it’s important to note that you have to be willing and agree to their minimum mailing frequency to your mailing list; notifying your subscribers about the event you’re joining. While NOT all Give Away events are equal in their system, quality and results, you can qualify for a big number of Give Away events as long as you have over 1,000 opt-in subscribers, from my experience.
Many events are accepting digital products of some kind. They are usually E-Books, software, scripts, Resell Rights, Private Label Content, membership passes, reports, you name it. In short, prepare a digital product you are ready to part with. Tip: notice I said “your own gift” in the sub headline? I personally don’t advice giving away other people’s products you own the (Master) Resell Rights to. For starters, NOT all products with Resell Rights can be given away freely. Doing so, you’re probably asking for legal action being taken against you. Secondly, you’re better off creating your own gift so you can give it away in your name and brand it with your logo in the process. You don’t want your visitors remembering other people while you’re going a great length to give something free away to build your list! Creating your own gift doesn’t have to be hard, however. You can, for example, write a 4-8 page report (easy feat, really) on a topic you know well. If you own a membership site, you can give a trial pass away or even offer a “lite” version. Pretty much the same can be done for software and scripts whereby you offer a limited time trial. Important Tip 2: take a lot of pride and effort in creating a quality gift. This gift is going to make your first impression good or bad. So don’t take it for granted… because people will be downloading it by the masses!
Firstly, be sure to require a double opt-in for your visitors. This is in effort to prevent phoney details being keyed into your signup form by freebie seekers… who also want to take a step further in putting you into trouble such as spam issues. By requiring visitors to confirm their subscription from valid email addresses, you can cut more than a bunch of spam risks at stake. Secondly, be sure to sign up for a reliable auto responder account. You wouldn’t want to use an auto responder that produces a high bounce rate otherwise your list building efforts would be literally wasted!
Usually, this page is not shared publicly and used specially for Give Away events and incidentally, you also include the opt-in form at the bottom of the page. Be sure to include the following details in your landing/signup page:
You wouldn’t want to trouble the Give Away event host into handling yours. Besides, where your gift and signup are concerned, it’s your domain and territory to take care of. It’s advisable to include a link to your support helpdesk on these pages over your email address, if you have a support helpdesk. Otherwise, email would work, too.
Photo & Signature – it would make your landing page more professional looking, and might just help with your signup rate boosting. Also, some events might require your photo so be prepared to have your best photo available! Gift Image – people DO judge a book by its cover especially online. Be sure to prepare you gift image at various sizes (large, medium and small) because chances are that the Give Away event host will need one from you to display on the gifts page. Forwarding/Tracking Link – while not mandatory, it would be good to have one so you can monitor your click throughs for both “sending subscribers to the Give Away event” and “how many people are clicking through your landing page to see your gift” so you can monitor the signup conversion rate.
Having said that, some Give Away events are great, some good and the others… real bad. K In fact recently, a number of marketers believe that Give Away events are beginning to become “wash outs” or diluted in their quality, and that they won’t work like a charm as they used to. Now for the great news: Give Away events are still workable and viable list building models – as long as they are done right! It’s really only a matter of joining the right Give Away event. So what makes a good Give Away event… good? Some important criteria you will want to look out for are listed below: Give Away Event Factor #1:
This substantial difference can be seen in both of what I call “Massive” Give Away Events and “Mini” Give Away events. Massive Give Away events are usually participated by more than 20-30 marketers in the same event, and its growth is often encouraged by the use of affiliate programs. Mini Give Away events, on the other hand, are somewhat more “closed door” whereby the host is more selective of the partners he or she chose to work with. While I cannot say which type of event is better than the other, from my experience, Mini events have most cooperative partners due to bias choosing and “closed door” invitation. Incidentally, it’s harder to enter a Mini Give Away event as an outsider. Massive ones may or may not produce good signup results depending on the partners who join in. If the event is full of unknown marketers or free riders, you probably can tell that it might not be executed well. Give Away Event Factor #2:
Important tip: In many cases, I learned that some top marketers usually just join in without putting in any effort in endorsing (which makes him or her a free rider, too). So if you learn that the specific marketer is that kind of person in nature, it’s probably not wise to join in that Give Away event… because the biggest free rider is there. Not all top marketers are like this, fortunately. Give Away Event Factor #3:
The event host is considered responsible if he or she monitors the event carefully on a regular basis, and that he or she DOES indeed remove the free riders from the event promptly, justifying other active partners’ efforts. Give Away Event Factor #4:
Give Away Event Factor #5:
It would hardly work if all the partners come from a different background or niche. I mean, imagine pooling a gift to have people sign up for your “relationship dating” e-zine when all the other partners are referring subscribers from the Internet Marketing niche! Give Away Event Factor #6:
My idea of limited time events are in the range of 5 to 7 days but fewer than 14 that’s for sure. When you hear of events running for ridiculous time length like 21-30 days, or even forever… you will do well NOT to join them because the above 2 success factors are ripped away owing to the long time length.
Mind you, NOT everyone can join a Give Away event. As said many a times throughout this guide, not all events are created equal. So the real secret to jumping in on the next hard-hitting event is to really have close contacts with would-be hosts of the coming Give Away events or start one yourself. Here are also some more viable ways you can use to find out when the next Give Away event is:
Often in that case, you will be joining a Massive Give Away event. However, as long as there’s a chance to build your list at zero cost, why pass it up? You should subscribe to marketers whom you know are real Give Away event junkies (and are in the know).
Even if you can’t make it on the current one, you will do well to ask him or her to include you in the next launch or so.
Now let’s talk about something more interesting… like how to make money from joining JV Give Away events. It’s already a given that you can make money from collaborating:
More Give Away Event & List Building Tips...
As this tutorial draws to a close, I would like to part with some tips (or golden nuggets if you may call them). Believe me, you will find them, they are really useful! Here goes!
While they have a valid point and there’s absolutely nothing wrong with it, the problem is that you will find yourself drowned in creating new gifts all the time! This is going to be the case if you decide to participate in Give Away events actively. Secondly, you will find the issue of “double leads” becoming apparent when the same subscriber to your list downloads your second gift by subscribing to your other list. When you send a promo email out to ALL of your list, the same subscriber can get annoyed by the same emails being thrown into his or her inbox repeatedly due to the numerous subscriptions – hence the quick un-subscription! Besides, there are literally abundance of people online who probably have not heard of you much less downloaded your free product so you can confidently comb the net for new subscribers with the same gift. Just change your gift occasionally and sparingly and when you do, be sure you reward your current subscribers first so there’s no reason for them to opt into your list again the second time or so.
Don’t carelessly bundle a group of products with Resell Rights due to possible terms violation (unless you’re pretty sure about it). But the beneficial factors about offering your own gift is because of the long term notoriety and the appeal of your gift standing out from all the other gifts...because yours is unique! If you understand the true value of giving away something of value that is unique, the excuse of having no time to create a cool gift seems lame! You get what I mean.
But of course…
So do it sparingly and at your own wise judgment. Speaking of phoney leads…
Since these people didn’t want to provide their true details in the first place, there’s no say as to whether they can be just as honest later on! You can save some of your trouble upfront by banning common phoney names such as “abc”, “asdf”, “qwerty”, “zxcv”, “hjkl”, “aaa”, “123”, “abc”, and so on. And last but not least… Don’t forget to thank your new subscribers when they join in after the event! GOOD LUCK WITH YOUR LIST BUILDING JOINT VENTURES! Want to learn more about list building, lead building and small business philosophy? Read: GURU MARKETING TIPS - The Online Offline Web Champion by STU LEVENTHAL |
"Competing in business takes honest effort, thorough knowledge of one's industry and people smarts!"
|
RSS Feed