Making Money On The Web
By Stu Leventhal - Guru Marketing Tips Editor
Making a profit online means keeping costs down, leveraging low price advertising as well as using lots of free promotional methods.
You are competing with brick and mortar shops that have rent to pay and employee salaries. You have the competitive edge because running a website is far less expensive than running a real retail store or on-land office.
One thing you do not want to get involved with is having a warehouse or inventory. Drop-ship your orders directly from your supplier's warehouses right to your customers door. You should not touch the products. Money gets transferred digitally via the internet.
Your main costs are making a nice working and nice looking website and doing things to get people to your website pages and offers.
Here are some of the most popular ways of telling people about your e-commerce products and services:
You are competing with brick and mortar shops that have rent to pay and employee salaries. You have the competitive edge because running a website is far less expensive than running a real retail store or on-land office.
One thing you do not want to get involved with is having a warehouse or inventory. Drop-ship your orders directly from your supplier's warehouses right to your customers door. You should not touch the products. Money gets transferred digitally via the internet.
Your main costs are making a nice working and nice looking website and doing things to get people to your website pages and offers.
Here are some of the most popular ways of telling people about your e-commerce products and services:
- Blogging
- Videos - YouTube
- Informative Webinars
- Emailing
- Newsletters
- Posting on social media - Facebook, LinkedIn, Tweeting Pinterest...
- Sending Out Press Releases
Some E-Commerce Biz Tips:
- Make sure you have a way to converse with people who speak other languages! You want to sell globally that requires understanding languages and other nation's currencies too.
- Consider adding a forum to your site so your customers can converse with you and one another.
- Do not forget to do your SEO, optimizing for search engines!
- Yes, you need 24/7 customer service. People around the world live in different time zones. While you are sleeping people in other lands are up and shopping online. Get a chat box so you always have someone to greet and answer customer inquires.
- Make it easy for folks to check out and pay you. You need to be ready to take payments in multiple forms...how ever your customers wish to pay!
- Use up-sell one time offers to boost the size of a customer's order. While you have their full attention because they are ordering one item offer them a special deal if they also purchase another item that compliments the one they are already buying. Your up-sell should relate to the first item and be priced nicely at a great discount. You are already making money off of the first sale so the profit can be less on the up-sell.
- Create Great Package Deals. Bundle a few items together and price the package low.
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