Small Budget Promotion and Advertising that Works...
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The Guru Techno Marketing Advantage...
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By Stu Leventhal – Guru Marketing Tips
Technology has certainly put the big time marketing play book into the hands of the small biz startup companies and little business independent pros the globe over. Now, regardless of the size of one’s advertising and promotional funds or bank account we all have the means of making plenty of people aware of our goods and services.
Large Marketing Campaigns are as easy as a few clicks away for anyone with something to say or sell as long as they have the skills and know how to leverage a few of the fast, mostly free, e-communication options available for promoting in cyberspace.
There are a number of huge online audiences for targeting; popular social media platforms, industry forums, online magazines and blogging networks… There are plenty of digital markets for selling your e-commerce goods and offering your services and products directly to clients and customers. There are also e-classified ad websites like Craigslist, online yellow page sites, web auction sites, eBay etc for web promoting and selling.
You can also put up your own website or create and manage an interesting blog to get your message out there.
The key is always to compete with your competitors by trying to be more interesting, informative, entertaining and helpful than everyone else is being.
Your audience has plenty of choices for visiting places online. They do not need you to find out about almost any subject matter that interests them so if what you publish and post are not top notch, very exclusive, one of a kind content that they cannot find anywhere else they have no reason to stay loyal to you.
You must compile lots of very special stuff and present constantly new and often updated info and interesting points of views if you wish people to stay tuned in to your site, blog and social media discussions.
Ideally a combination of news worthy facts and breaking data about your main subject of interest intended to keep your audience informed about the most important happenings in your field of expertise will have people checking in on your site to stay current. But you have to be consistent, stay in the know and updated if you want others to rely on you as their prime, web guru source for the latest news.
You also need to post some unique content that your audience can share with their friends and link to on their social media accounts if you want them to spread the word about your online endeavors.
You have to realize that everyone has their own ideas as to what is entertaining and interesting as well as their own specific requirements for what they feel is of worthy enough quality for them to actually share, speak of or recommend.
Remember, when you are paying to advertise, you may get away with a silly commercial because the viewer may not have much choice but to put up with your subpar promotional work in order to listen to the rest of their favorite radio show or television sitcom they are tuned into. But, business pros cannot always afford to shell out big money to test new products and services or to constantly try out new marketing ideas.
The internet offers free promotions to all who wish to partake and even companies with large bank accounts do not pass up free options.
When you are on a budget the most important thing is to test your ad campaigns before you sink all your funds into them. You have to first find out how a new promotional campaign is being accepted before you throw everything you have behind it.
Testing your biz moves and testing your marketing as well as your new biz ideas is the key for all business success. Just do not get too caught up in over testing! No business pro can afford to be gun shy! Timing is everything!
You have to operate confidently! Yes test first but be prepared to fix your ad campaigns as you go along too! Procrastination or stalling, second guessing oneself is the cause of most business stagnation.
Sluggishness to act or react kills companies!
Business leaders take action! Biz leaders are not afraid to take a chance or to fail!
Business leaders know they can adapt to the difficulties that are bound to arise from any new adventure. Fixing problems, putting out fires, reevaluating the plan and revising a new better business strategy, attacking problems are all parts of the healthy big business and small business process.
Guru Business success is an ongoing endeavor not a once and done decision.
Guru Managers and Guru Marketers make their marketing and management systems work successfully through hard work, development, hands-on management and determination! The Guru Business person cultivates a high level of competitive business spirit that drives success throughout the whole organization; offline and e-commerce!
Those who snooze lose!
The Guru Marketing and Management Philosophy embraces moving and shaking, doing and implementing, action…action…ACTION!
Sitting back on one’s laurels in business is the onset of disaster!
Take what is working great and making good profit for you and improve it even more!
Look over what is not working and really try to figure out why not. Is it fixable? If something was working before and not now then ask why? What changed? What can we adjust to get things back on track?
If you thought a new idea was going to be a business life saver but it failed then you want to know why? Do not just jump to the next idea, learn from your mistakes. You may even find out that your original idea is salvageable with just a few small tweaks.
Just because your genius idea didn’t work out as perfectly as you planned and hoped that it would, is no reason to give up totally on it. Maybe your stalled project just needs a little extra push to get it started.
The beauty of web content is that you can always alter it to improve it!
You need to study your results, good and bad, to determine what works and what does not and know why; that’s real business wisdom! That is called invaluable experience!
You cannot build your experience and add to your skills if you are always scared to try something new.
Studying the data and facts relating to your business efforts helps you to keep improving your future efforts, otherwise you may keep making the same mistakes over and over again.
Constantly improving is what keeps a company out front and ahead of their competition.
No matter how big or small your company is your business is going to eventually come up against someone with much deeper pockets and larger budgets and huge payrolls working in their favor than you have. Many competitors are willing to buy their way in by spending whatever it takes to grab a piece of your market place.
The way you compete with big bucks is by being smarter, more innovative and creative!
The first step is to know your customers, prospective clients and audiences better than you know yourself.
The next step is bonding with them!
Remember true long lasting loyalty cannot be bought, it has to be earned!
*If you would like to learn more about running a great business smoothly and profitably read:
GURU MARKETING TIPS - The Online Offline Web Champion
by Award Winning Biz Consutant and Entrepreneur Stu Leventhal
By Stu Leventhal – Guru Marketing Tips
Technology has certainly put the big time marketing play book into the hands of the small biz startup companies and little business independent pros the globe over. Now, regardless of the size of one’s advertising and promotional funds or bank account we all have the means of making plenty of people aware of our goods and services.
Large Marketing Campaigns are as easy as a few clicks away for anyone with something to say or sell as long as they have the skills and know how to leverage a few of the fast, mostly free, e-communication options available for promoting in cyberspace.
There are a number of huge online audiences for targeting; popular social media platforms, industry forums, online magazines and blogging networks… There are plenty of digital markets for selling your e-commerce goods and offering your services and products directly to clients and customers. There are also e-classified ad websites like Craigslist, online yellow page sites, web auction sites, eBay etc for web promoting and selling.
You can also put up your own website or create and manage an interesting blog to get your message out there.
The key is always to compete with your competitors by trying to be more interesting, informative, entertaining and helpful than everyone else is being.
Your audience has plenty of choices for visiting places online. They do not need you to find out about almost any subject matter that interests them so if what you publish and post are not top notch, very exclusive, one of a kind content that they cannot find anywhere else they have no reason to stay loyal to you.
You must compile lots of very special stuff and present constantly new and often updated info and interesting points of views if you wish people to stay tuned in to your site, blog and social media discussions.
Ideally a combination of news worthy facts and breaking data about your main subject of interest intended to keep your audience informed about the most important happenings in your field of expertise will have people checking in on your site to stay current. But you have to be consistent, stay in the know and updated if you want others to rely on you as their prime, web guru source for the latest news.
You also need to post some unique content that your audience can share with their friends and link to on their social media accounts if you want them to spread the word about your online endeavors.
You have to realize that everyone has their own ideas as to what is entertaining and interesting as well as their own specific requirements for what they feel is of worthy enough quality for them to actually share, speak of or recommend.
Remember, when you are paying to advertise, you may get away with a silly commercial because the viewer may not have much choice but to put up with your subpar promotional work in order to listen to the rest of their favorite radio show or television sitcom they are tuned into. But, business pros cannot always afford to shell out big money to test new products and services or to constantly try out new marketing ideas.
The internet offers free promotions to all who wish to partake and even companies with large bank accounts do not pass up free options.
When you are on a budget the most important thing is to test your ad campaigns before you sink all your funds into them. You have to first find out how a new promotional campaign is being accepted before you throw everything you have behind it.
Testing your biz moves and testing your marketing as well as your new biz ideas is the key for all business success. Just do not get too caught up in over testing! No business pro can afford to be gun shy! Timing is everything!
You have to operate confidently! Yes test first but be prepared to fix your ad campaigns as you go along too! Procrastination or stalling, second guessing oneself is the cause of most business stagnation.
Sluggishness to act or react kills companies!
Business leaders take action! Biz leaders are not afraid to take a chance or to fail!
Business leaders know they can adapt to the difficulties that are bound to arise from any new adventure. Fixing problems, putting out fires, reevaluating the plan and revising a new better business strategy, attacking problems are all parts of the healthy big business and small business process.
Guru Business success is an ongoing endeavor not a once and done decision.
Guru Managers and Guru Marketers make their marketing and management systems work successfully through hard work, development, hands-on management and determination! The Guru Business person cultivates a high level of competitive business spirit that drives success throughout the whole organization; offline and e-commerce!
Those who snooze lose!
The Guru Marketing and Management Philosophy embraces moving and shaking, doing and implementing, action…action…ACTION!
Sitting back on one’s laurels in business is the onset of disaster!
Take what is working great and making good profit for you and improve it even more!
Look over what is not working and really try to figure out why not. Is it fixable? If something was working before and not now then ask why? What changed? What can we adjust to get things back on track?
If you thought a new idea was going to be a business life saver but it failed then you want to know why? Do not just jump to the next idea, learn from your mistakes. You may even find out that your original idea is salvageable with just a few small tweaks.
Just because your genius idea didn’t work out as perfectly as you planned and hoped that it would, is no reason to give up totally on it. Maybe your stalled project just needs a little extra push to get it started.
The beauty of web content is that you can always alter it to improve it!
You need to study your results, good and bad, to determine what works and what does not and know why; that’s real business wisdom! That is called invaluable experience!
You cannot build your experience and add to your skills if you are always scared to try something new.
Studying the data and facts relating to your business efforts helps you to keep improving your future efforts, otherwise you may keep making the same mistakes over and over again.
Constantly improving is what keeps a company out front and ahead of their competition.
No matter how big or small your company is your business is going to eventually come up against someone with much deeper pockets and larger budgets and huge payrolls working in their favor than you have. Many competitors are willing to buy their way in by spending whatever it takes to grab a piece of your market place.
The way you compete with big bucks is by being smarter, more innovative and creative!
The first step is to know your customers, prospective clients and audiences better than you know yourself.
The next step is bonding with them!
Remember true long lasting loyalty cannot be bought, it has to be earned!
*If you would like to learn more about running a great business smoothly and profitably read:
GURU MARKETING TIPS - The Online Offline Web Champion
by Award Winning Biz Consutant and Entrepreneur Stu Leventhal
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