What Should a Local Realtor Website Have on Its Webpages
by Stu Leventhal - Guru Marketing Tips
You need to have everything on your web pages that your preferred client type could ever need. No, you do not want to set up your website for every type of client that exists; you want to choose exactly who you wish to please and then go about pleasing them. This will assure that word of mouth gets around about your website being quite helpful to the precise client type to whom you specialize in advising and assisting.
A Realtor is first and foremost a consultant. You help out with property transactions in a specific local or sales territory. But you have many competitors too. You have to differentiate yourself from the herd or you will be passed over. You need to stand out!
You make yourself into an expert by learning all that you can about a certain kind of client that would be interested in property in the neighborhoods that you serve. This knowledge about the demographic that wants to live in the sales territory that you represent makes you invaluable to your potential clients; buyers and sellers and investors of property in your sales territory.
So what makes a great promotional piece; article, blog post, social media post? No one truly knows for sure! That is correct, there is no easy answer and for many reasons. First off, your sales territory is unique and different in many ways from other realty scenes. Doing exactly what another realtor did when they are thousands of miles away from your location will not usually work… but it often can be tweaked to work. Now pay attention to that last statement because it is the key to online and offline successful marketing. In affect I am saying you have to test out your ideas.
Testing out marketing strategy is nothing you have not heard about so it makes sense to try out new things in the hopes of attracting more new inquires from potential clients. Your goal is to get people talking and discussing about their big plans and telling you their current problems so you can consult to them and help. Now when I say to test your marketing ideas, I really mean to test and then make better your ideas!
This is the real key to all great promotion. You try something that you think will work but when it fails you do not go back to the drawing board to create a whole new concept from scratch. You fix what did not work. This can only be done by asking people; current clients, prospects, mentors, colleagues what was wrong with your article that you thought was going to bring you lots of business. Ask and they will tell you. Now re-do and try again. By the way, even if your article, video or other promotional campaign is a success that does not mean you do not ask how you can improve it. It can get better!
Your successful campaigns need to be made better and better, if you are ever going to dominate your competition! You need to repeat the method you used to get the most out of a winning idea but you have to turn it into a dominating idea to take over your realty niche or sales territory. Most realtors give up when real success is right at their fingertips. You should be striving to give your real estate niche customers a special place, your website that is just for them to come to, where they will find everything realty related to THEM! Yes, you are not done yet, until you have published somewhere on your website, everything that your client could possibly be looking for!
Next you need to make the experience of visiting your site better and better too. This means making your website fast and responsive. Your site has to be mobile ready and set up so your visitors can easily share your posts, photos and videos. You need to be constantly adding new stuff, so visitors mark your site and want to come back frequently. Just remember that volume is not the key, quality gets visitors coming back!
Ask the other realtors in your brokerage and also ask your boss and brokerage office manager, for their opinion on how good your website is. What is wrong with my site? Did you like my last post?Why? Why not? How can I make my site better? Ask, ask ask… and listen then fix your site up! And do not forget to learn a little about SEO, search engine optimization and using local key search words in your text.
Realtors who want some more industry promotion tricks of the real estate trade to dominate their local business prospect pools or if you want some biz ideas that actually do get Realtors more business and are easy to implement right away? Check out the realtor marketing guide books here: Real Estate Agent Guide Books
Real Estate Agents looking for a great course for boosting your #business and building your #realestatecareer : Check out the 90 day Comprehensive Realtor Marketing and Business Course Click the link to find out more info.
A Realtor is first and foremost a consultant. You help out with property transactions in a specific local or sales territory. But you have many competitors too. You have to differentiate yourself from the herd or you will be passed over. You need to stand out!
You make yourself into an expert by learning all that you can about a certain kind of client that would be interested in property in the neighborhoods that you serve. This knowledge about the demographic that wants to live in the sales territory that you represent makes you invaluable to your potential clients; buyers and sellers and investors of property in your sales territory.
So what makes a great promotional piece; article, blog post, social media post? No one truly knows for sure! That is correct, there is no easy answer and for many reasons. First off, your sales territory is unique and different in many ways from other realty scenes. Doing exactly what another realtor did when they are thousands of miles away from your location will not usually work… but it often can be tweaked to work. Now pay attention to that last statement because it is the key to online and offline successful marketing. In affect I am saying you have to test out your ideas.
Testing out marketing strategy is nothing you have not heard about so it makes sense to try out new things in the hopes of attracting more new inquires from potential clients. Your goal is to get people talking and discussing about their big plans and telling you their current problems so you can consult to them and help. Now when I say to test your marketing ideas, I really mean to test and then make better your ideas!
This is the real key to all great promotion. You try something that you think will work but when it fails you do not go back to the drawing board to create a whole new concept from scratch. You fix what did not work. This can only be done by asking people; current clients, prospects, mentors, colleagues what was wrong with your article that you thought was going to bring you lots of business. Ask and they will tell you. Now re-do and try again. By the way, even if your article, video or other promotional campaign is a success that does not mean you do not ask how you can improve it. It can get better!
Your successful campaigns need to be made better and better, if you are ever going to dominate your competition! You need to repeat the method you used to get the most out of a winning idea but you have to turn it into a dominating idea to take over your realty niche or sales territory. Most realtors give up when real success is right at their fingertips. You should be striving to give your real estate niche customers a special place, your website that is just for them to come to, where they will find everything realty related to THEM! Yes, you are not done yet, until you have published somewhere on your website, everything that your client could possibly be looking for!
Next you need to make the experience of visiting your site better and better too. This means making your website fast and responsive. Your site has to be mobile ready and set up so your visitors can easily share your posts, photos and videos. You need to be constantly adding new stuff, so visitors mark your site and want to come back frequently. Just remember that volume is not the key, quality gets visitors coming back!
Ask the other realtors in your brokerage and also ask your boss and brokerage office manager, for their opinion on how good your website is. What is wrong with my site? Did you like my last post?Why? Why not? How can I make my site better? Ask, ask ask… and listen then fix your site up! And do not forget to learn a little about SEO, search engine optimization and using local key search words in your text.
Realtors who want some more industry promotion tricks of the real estate trade to dominate their local business prospect pools or if you want some biz ideas that actually do get Realtors more business and are easy to implement right away? Check out the realtor marketing guide books here: Real Estate Agent Guide Books
Real Estate Agents looking for a great course for boosting your #business and building your #realestatecareer : Check out the 90 day Comprehensive Realtor Marketing and Business Course Click the link to find out more info.
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