Making Yourself Important to Landlord Clients
By Gerri Leventhal - NJ Realtor Broker - findnjhouse.com
Income Property Investors and Landlords are looking to buy real estate that can be rented out easily and at high rents. In just about every community there are some properties that could be bought cheap and fixed up easily to be rented and leased. It is no secret who the movers and shakers are in a local. As a Realtor, you should want to consult to your sales territory’s known Realty Investors. But how do investors pick the real estate agents they rely on for advice?
To get these high rollers to listen to you requires you to impress them. This means you have to bring your local bigwig investors a property that is off their radar that they can make a profit from. But what kind of realty has good income generating potential? What are investors really looking for?
What deals and opportunities should you be on the lookout for, if you wish to land a big time investing client? Know that you will have to present a gem of an opportunity to an Income Property Investor to get a face to face with a top Investor/Landlord that has, as of yet, never heard of you. Like in any industry the top players get called on all the time by small fry trying to get their first big break. Usually you are shrugged off and dismissed quickly.
Let’s start by agreeing that you need to do your homework on any potential client that you are trying to build your career off of. If the prospective client is a worthy one then they deserve you finding out all about them before you approach them. Do not waste their time or your own time unless you already know that you have a property that they would be interested in. Yes, that means studying their past property projects thoroughly.
Every investor has a different modus operando. You have to figure out the kind of property they like. You also need to learn the type of situations they are comfortable with, when it comes to their committing their time, energy and money.
Successful Investors are worth your extra effort because they are repeat clients. They make their livings investing; buying property is an ongoing activity for them. Thus you could earn a bunch of commissions from just one successful investor over the years. You may have to lower the commission you charge at least for the first few dealings until you have proven yourself reliable, loyal and competent.
The thing is, you do not need more than just a few big time investor clients to make a healthy living just from advising to them. So you need to study your prospect and then turn yourself into what they are looking for, plus more. You know that landing a big name investor will get you publicity that attracts more investors your way therefore taking the extra time to make a plan just for landing that one client makes very good sense.
In fact without a very good plan you have very little chance of ever getting to pitch your ideas to a big success story.
As you do your research, to find out all you can about the person you wish to consult for, opportunities to meet this person present themselves. Look for acquaintances you can connect with first who can eventually introduce you to your prospective big client. Are there any things you have in common with your prospect or with anyone he or she is close to. Their social media accounts can quickly tell you their interests. Often people even post about their upcoming plans for the weekend.
The thing to make sure of is that you have a wise real estate project idea to present, before you arrange to meet your prospect. Also concentrate on making a connection and bonding some on a personal level before you start pitching your real estate services.
To get these high rollers to listen to you requires you to impress them. This means you have to bring your local bigwig investors a property that is off their radar that they can make a profit from. But what kind of realty has good income generating potential? What are investors really looking for?
What deals and opportunities should you be on the lookout for, if you wish to land a big time investing client? Know that you will have to present a gem of an opportunity to an Income Property Investor to get a face to face with a top Investor/Landlord that has, as of yet, never heard of you. Like in any industry the top players get called on all the time by small fry trying to get their first big break. Usually you are shrugged off and dismissed quickly.
Let’s start by agreeing that you need to do your homework on any potential client that you are trying to build your career off of. If the prospective client is a worthy one then they deserve you finding out all about them before you approach them. Do not waste their time or your own time unless you already know that you have a property that they would be interested in. Yes, that means studying their past property projects thoroughly.
Every investor has a different modus operando. You have to figure out the kind of property they like. You also need to learn the type of situations they are comfortable with, when it comes to their committing their time, energy and money.
Successful Investors are worth your extra effort because they are repeat clients. They make their livings investing; buying property is an ongoing activity for them. Thus you could earn a bunch of commissions from just one successful investor over the years. You may have to lower the commission you charge at least for the first few dealings until you have proven yourself reliable, loyal and competent.
The thing is, you do not need more than just a few big time investor clients to make a healthy living just from advising to them. So you need to study your prospect and then turn yourself into what they are looking for, plus more. You know that landing a big name investor will get you publicity that attracts more investors your way therefore taking the extra time to make a plan just for landing that one client makes very good sense.
In fact without a very good plan you have very little chance of ever getting to pitch your ideas to a big success story.
As you do your research, to find out all you can about the person you wish to consult for, opportunities to meet this person present themselves. Look for acquaintances you can connect with first who can eventually introduce you to your prospective big client. Are there any things you have in common with your prospect or with anyone he or she is close to. Their social media accounts can quickly tell you their interests. Often people even post about their upcoming plans for the weekend.
The thing to make sure of is that you have a wise real estate project idea to present, before you arrange to meet your prospect. Also concentrate on making a connection and bonding some on a personal level before you start pitching your real estate services.
REFERENCE:
Gerri Leventhal is a New Jersey Broker, Business Author and a Realtor Trainer...
For more info about Gerri Leventhal's How-to Business Books, Business and Career Instruction Courses and Realtor Marketing tools check out her website's: REALTOR TRAINING CENTER!
RSS Feed