You and your company love great PR. Bad press coverage can do a lot of damage to your brand. Word of mouth advertising is the strongest most effective marketing one can get...whether it is good flattery or bad gossip.
Good publicity management requires actively planning to shape the public's view of you and your company in a positive way. You want people to like you, your company, your employees as well as liking your products and or services that you provide for purchase.
Many publicists will tell you that everything that you and anyone working for your company says or does affects public relations. But remember, your customers too can alter how the public views your company and your brand's image.
With so much online conversation going on now-a-days you have to find out what is being said about your brand. Who is tweeting and why? What are the industry bloggers saying? Counter the bad press and amplify the good remarks and praise!
You should also be planning some events that you know will make people feel good about doing business with your company. When you host an event make sure you have people circulating around photographing and video recording so you get as much mileage out of the party you throw. The idea is to post happy images all over cyberspace so people relate happy thoughts and having fun with your brand.
Many companies host charity events or donate things to charities to raise the perception of their brand. Businesses that make a profit are often judged as being cold and calculating and caring only about money making. You need to show that your company is much more than just about making more and more money! People do not like greedy companies unless they are stockholders partaking in the profits.
The more images you publish and post online the more notoriety your company gets. You want to show photos and videos of your employees being humans so customers can relate better to them.
What the public thinks of your brand is like your report card, telling you how your company is doing overall. The thing to keep in mind is that publicity should not be you tooting your own horn; you want others saying how wonderful you are!
Ideally you want to create reasons for newspaper reporters and TV and radio news shows to cover something positive about your company or entice the news media to speak highly of something that your company does. Often to get the news industry's attention requires sending a press release to many news organizations telling them all about the thing or incident that you seek notoriety for.
Know that news editors and publishers get many news releases each day, so you have to make sure that your press release stand out!
Good publicity management requires actively planning to shape the public's view of you and your company in a positive way. You want people to like you, your company, your employees as well as liking your products and or services that you provide for purchase.
Many publicists will tell you that everything that you and anyone working for your company says or does affects public relations. But remember, your customers too can alter how the public views your company and your brand's image.
With so much online conversation going on now-a-days you have to find out what is being said about your brand. Who is tweeting and why? What are the industry bloggers saying? Counter the bad press and amplify the good remarks and praise!
You should also be planning some events that you know will make people feel good about doing business with your company. When you host an event make sure you have people circulating around photographing and video recording so you get as much mileage out of the party you throw. The idea is to post happy images all over cyberspace so people relate happy thoughts and having fun with your brand.
Many companies host charity events or donate things to charities to raise the perception of their brand. Businesses that make a profit are often judged as being cold and calculating and caring only about money making. You need to show that your company is much more than just about making more and more money! People do not like greedy companies unless they are stockholders partaking in the profits.
The more images you publish and post online the more notoriety your company gets. You want to show photos and videos of your employees being humans so customers can relate better to them.
What the public thinks of your brand is like your report card, telling you how your company is doing overall. The thing to keep in mind is that publicity should not be you tooting your own horn; you want others saying how wonderful you are!
Ideally you want to create reasons for newspaper reporters and TV and radio news shows to cover something positive about your company or entice the news media to speak highly of something that your company does. Often to get the news industry's attention requires sending a press release to many news organizations telling them all about the thing or incident that you seek notoriety for.
Know that news editors and publishers get many news releases each day, so you have to make sure that your press release stand out!
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