Competing Against Giant Corporations Can Be Fun!
By Stu Leventhal - Guru Marketing Tips Editor
There are lots of ways to beat a big conglomerate. Big Businesses are often slow to react. Bogged down by office politics, a big company is always vulnerable.
Really, all you have to do is listen to the online complaints about the top company of any industry and you will be given the answers to; what you need to do to beat them. Whatever the customers complain about the industry leader, you set your company to supply the answers.
If the leading company in your arena does not answer their phones fast enough then a better customer service line manned 24/7 could be how you compete with them. If their products do not last long then you make a more durable product. If their products come in ugly or boring colors, all you may have to do, to take over, is create some nifty looking versions.
Just listen and supply what is being asked for!
Remember it is not always about the lowest price. People will pay more for added features and conveniences. We all spend extra just to be able to say we have the top of the line model.
Really, all you have to do is listen to the online complaints about the top company of any industry and you will be given the answers to; what you need to do to beat them. Whatever the customers complain about the industry leader, you set your company to supply the answers.
If the leading company in your arena does not answer their phones fast enough then a better customer service line manned 24/7 could be how you compete with them. If their products do not last long then you make a more durable product. If their products come in ugly or boring colors, all you may have to do, to take over, is create some nifty looking versions.
Just listen and supply what is being asked for!
Remember it is not always about the lowest price. People will pay more for added features and conveniences. We all spend extra just to be able to say we have the top of the line model.
RSS Feed