What Real Estate Stats Should a Local Realtor Publish, Post, Blog About… by Gerri Leventhal of FIND NJ HOUSE
Folks in your sales territory need some detailed data to determine how and when they will buy or sell property and homes. You as an agent have a responsibility to give real and truthful stats. Your new client prospects will surely appreciate being kept in the loop and current on how the different real estate scenes in the nearby towns are shifting as well as in those communities that you serve. Stats, numbers and data about recent sales are what helps people determine and compare the values of their property as well as property they are thinking about purchasing, leasing or renting.
The data you should share should be all and any the info that is useful for your particular type of client. You as a realtor have an opportunity to connect with people looking into properties in the neighborhoods that you service as an advisor. You want people to tune in to your blog and social media accounts because they know that they can rely on the info that you supply. Ultimately your motive is not just to be helpful but to convince people that you are competent and smart about local realty. Everyone realizes that yes you want to gain clients. You also want to draw people’s attention to the opportunities in the neighborhoods that you represent and consult on.
Many who may not be too familiar with your towns might not know there are some very great home deals to be had. You want to brag about the awesome property in your sales territory then you want to make your pitch that you are the best licensed realty consultant in town. The data and numbers can bring investment to your community. Money coming into the community brings up property values. More interest in property also brings up property sales prices. Toot the numbers that stimulate investment but do not down play the stats that warn against buying or selling right now. Your advice has to be helpful and one person’s disadvantage is always another’s advantage in real estate. You cannot possibly know what stats are going to be important to every buyer or seller’s situation.
By supplying real data on a regular basis and then explaining that data as well as offering a platform for folks to ask further questions about your sales territory’s property sales numbers where you can answer and address any individual concerns is a great service to your client prospect pools and to the community as a whole. When you notice property in a certain vicinity that seems to be getting a bad rap or that people do not seem to be evaluating properly and there is investment opportunity there then shout about it.
Post the stats and then decipher them into what is important to take note of and then invite folks to meet with you further for advice. Bear in mind that you are posting stats and data as a business client lead generating activity. Good, reliable stats compiled in a way that is understandable will have people coming back to your blog and there you can court their favor so some hire you and others recommend your services.
Below are some stats that you should make people aware of; just remember to put yourself in your particular client type’s shoes and ask, “What would I want to know before I invest a large sum of money on a property? What do I need to know before I put my property up for sale? What data would help me decide that this is a great place to move my family to? How can I evaluate if this town really needs my type of business here? Will all of my family members be happy moving to this town? Is now the best time to sell?”
Answer those questions by supplying real data, facts and info that is meaningful, helpful and reassuring and you will have plenty of clients wanting to hire you for your advice about local property dealings.
Some Real Estate Data that is Worth Posting and Updating Regularly for Your Potential Client Pools Use:
The data you should share should be all and any the info that is useful for your particular type of client. You as a realtor have an opportunity to connect with people looking into properties in the neighborhoods that you service as an advisor. You want people to tune in to your blog and social media accounts because they know that they can rely on the info that you supply. Ultimately your motive is not just to be helpful but to convince people that you are competent and smart about local realty. Everyone realizes that yes you want to gain clients. You also want to draw people’s attention to the opportunities in the neighborhoods that you represent and consult on.
Many who may not be too familiar with your towns might not know there are some very great home deals to be had. You want to brag about the awesome property in your sales territory then you want to make your pitch that you are the best licensed realty consultant in town. The data and numbers can bring investment to your community. Money coming into the community brings up property values. More interest in property also brings up property sales prices. Toot the numbers that stimulate investment but do not down play the stats that warn against buying or selling right now. Your advice has to be helpful and one person’s disadvantage is always another’s advantage in real estate. You cannot possibly know what stats are going to be important to every buyer or seller’s situation.
By supplying real data on a regular basis and then explaining that data as well as offering a platform for folks to ask further questions about your sales territory’s property sales numbers where you can answer and address any individual concerns is a great service to your client prospect pools and to the community as a whole. When you notice property in a certain vicinity that seems to be getting a bad rap or that people do not seem to be evaluating properly and there is investment opportunity there then shout about it.
Post the stats and then decipher them into what is important to take note of and then invite folks to meet with you further for advice. Bear in mind that you are posting stats and data as a business client lead generating activity. Good, reliable stats compiled in a way that is understandable will have people coming back to your blog and there you can court their favor so some hire you and others recommend your services.
Below are some stats that you should make people aware of; just remember to put yourself in your particular client type’s shoes and ask, “What would I want to know before I invest a large sum of money on a property? What do I need to know before I put my property up for sale? What data would help me decide that this is a great place to move my family to? How can I evaluate if this town really needs my type of business here? Will all of my family members be happy moving to this town? Is now the best time to sell?”
Answer those questions by supplying real data, facts and info that is meaningful, helpful and reassuring and you will have plenty of clients wanting to hire you for your advice about local property dealings.
Some Real Estate Data that is Worth Posting and Updating Regularly for Your Potential Client Pools Use:
- Economic Trends
- Population Demographics
- Neighborhood Happenings
- Home Inventory – Supply Verses Demand!
- New Building & Construction
- Crime facts, School Stats
- Home Sales & Price Growth
- National Verses Local Info
- Mortgage Rates & Financing Data
- Market Bubble?
- Foreclosure Data
- Home Values Verses Sell Prices
- Local Political Factors
- Local Social Issues
- Market Forecasts & Predictions
- Tax Info
- Listing Prices Verses Actual Sell Prices
- What Features Are Buyers Looking For?
- Recent Municipal Planning Decisions
- The Health Report of Local Employers
REFERENCES:
Blogging Realtors by Gerri Leventhal - Learn how to blog like a top real estate agent!
Understanding Blogging - A NEW TALE by Stu Leventhal
Understanding Blogging - A NEW TALE by Stu Leventhal
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