Search Engines and People Love Local Blogs
By Stu Leventhal - Guru Marketing Tips - Editor
In this age of information overload, website browsers want to find info online that is pertinent to their own local lives. Google searching for a topic and getting recommended blogs from over seas is no fun!
Yes there are plenty of big nationally important websites and popular global sites that tend to dominate the 1st pages of any search engines, search results. This is because the very size of these giant sites demands respect and attention. Many of these super websites publish things about multiple subjects, niches and genres. They are greedy for website visitors and web traffic from everywhere.
You can beat these humongous websites in web search by sticking to topics that are interesting to your community. Even globally popular subjects can be made locally relevant simply by telling how the topics affects the people living in your surrounding neighborhoods. How does the subject relate to your community? Tell what the people living in your area feel about the topic.
All you have to do to SEO for locals searching is state lots of local keywords in your text. Simply write for example; Bob from Sullivan Street in Deer Village thinks..." and then go on and give Local Bob's perception on the issue. This tells Google and other search engines that you are publishing stories and news that local visitors would be interested in hearing and knowing about.
Remember that Google already knows where the searcher is located when they submit their search. Google wants to recommend a nearby blogger's take on yes, even a global issue. If you are searching and you are driving in a car in a small town in Maine USA; why would a search engine want to recommend that you click on a blog post that was written by someone in London or Paris? They will give the searcher a local blogger's post first but only if the local blogger's site has been optimized correctly for local SEO.
The search engine needs to realize you write and publish content for local people mostly and that requires you to help Google understand you want them to send you local visitors. You must include local town names and zip codes and local phone number area codes on all your blog posts and pages. Link to other credible local bloggers and local websites too. Mention local landmarks and local businesses and local brands. Referring to local celebrities, noting local political news and other local buzz topics and interesting neighborhood happenings like community events, festivals and celebrations every once in a while, will help also.
Yes there are plenty of big nationally important websites and popular global sites that tend to dominate the 1st pages of any search engines, search results. This is because the very size of these giant sites demands respect and attention. Many of these super websites publish things about multiple subjects, niches and genres. They are greedy for website visitors and web traffic from everywhere.
You can beat these humongous websites in web search by sticking to topics that are interesting to your community. Even globally popular subjects can be made locally relevant simply by telling how the topics affects the people living in your surrounding neighborhoods. How does the subject relate to your community? Tell what the people living in your area feel about the topic.
All you have to do to SEO for locals searching is state lots of local keywords in your text. Simply write for example; Bob from Sullivan Street in Deer Village thinks..." and then go on and give Local Bob's perception on the issue. This tells Google and other search engines that you are publishing stories and news that local visitors would be interested in hearing and knowing about.
Remember that Google already knows where the searcher is located when they submit their search. Google wants to recommend a nearby blogger's take on yes, even a global issue. If you are searching and you are driving in a car in a small town in Maine USA; why would a search engine want to recommend that you click on a blog post that was written by someone in London or Paris? They will give the searcher a local blogger's post first but only if the local blogger's site has been optimized correctly for local SEO.
The search engine needs to realize you write and publish content for local people mostly and that requires you to help Google understand you want them to send you local visitors. You must include local town names and zip codes and local phone number area codes on all your blog posts and pages. Link to other credible local bloggers and local websites too. Mention local landmarks and local businesses and local brands. Referring to local celebrities, noting local political news and other local buzz topics and interesting neighborhood happenings like community events, festivals and celebrations every once in a while, will help also.
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