For a long time the best marketers start crafting their PR solutions and designing their promotional materials for their clients by finding out who their clients’ customers are and where those clients congregate. You pick the stage that your marketing pieces will be presented on not willy-nilly and not even based on popularity but based on viewership of the specific type of customer that your client wishes to speak to.
There is nothing new there, with that marketing philosophy for us longtime marketing pros but still many do not follow what they know is a common sense rule of PR. The message has to be seen by the targeted viewer before it can work for you and your client. For example, once you know where you will show your commercial then you can create the best commercial for that particular audience.
So let’s for this discussion say you have done all of that; you crafted your great commercial, one that will get the attention of the ideal customer whom you wish to service or your client’s targeted customer.
Without getting political now, I want to ask what you are thinking when you choose to air your commercial, the one you put days, months and lots of late night hours creating and testing and tweaking to perfection… on a news show or station that covers mainly negative news? I say let’s not get political here because my thought process is that business is business. It does not matter what political party you or your business is known for favoring, your company needs customers and clients so seriously if you are picking one station over another because you feel one station favors a certain political slant (and many of you are doing just that) then are you not alienating or at least risking annoying the other half of the voters?
Some may say you have to stick up for what you believe in but companies are supposed to not discriminate against customers, such as by charging anyone who wears a t-shirt or hat for the political party they do not like, a higher price for a mug of beer or a hamburger or for instance a bank not approving loans for members of a political party they do not agree with.
This last election was very close and passions still run strong. If your ads are only appearing on certain. politically biased stations then you are losing sales, period! But it gets worst…
What I really want to talk about is that many of you have stockholders who deserve better but it is even more than that…
Your employees are counting on you to get more business so they get a raise once in a while and have a chance to be promoted too. Realize everyone who worked hard on your commercial campaign has a stake in its success. Now realize that when you choose a news station to air your finished commercial on that airs mostly negative news, your advertisements are being shown to audiences that have just watched and been put into a depression state of mind.
Regardless of what political party you support, I want you to ask yourself who goes shopping after hearing and seeing a half hour of negative news? Are your customers or clients being put into a buying, spending mood by all the nasty, political rhetoric they just watched. NO THEY ARE NOT!
Trust me, studies show that viewers who are angry, are not even paying attention to your commercials. Are people tuning out and missing your commercials all together because your commercial got aired during an episode or debate the public is already mostly played out on?
Put your political views aside and think like a business professional. Are you or your client going to have a much better chance of gaining a new customer when that customer has been put into a great mood or a bad mood or worrisome mood? Weigh in #Marketers #entrepreneurs #businessleaders #bizowners #managers #promoters #advertisers #salesprofessionals
But pleased let’s keep the names of particular #news stations that you feel are #fakenews out of your comments and lets not point our fingers at any one news station. This issues are; will advertising on a platform that puts the audience in a great mood affect sales positively? I believe it does, and very much so!
Plus are those business leaders who are supporting stations that are mostly negative with their news coverage and programing, losing a lot of potential #sales #customers and #clients I believe that they are. I feel, where you advertise is one of the most crucial decisions that a company makes possible more powerful than the actual message being presented in the ads. But I would love to hear your take on this.
Those who do not feel it matters much I suggest you test your theory out. I would love to hear the results of those tests. Happy people go out and spend! Depressed, angry, mad, worried, sad people do not rush out into the public to go shopping as much as a person who feels good about them self and their local community and likes the world in general. What do you think?
Perhaps it is time we all start advertising on happier news stations and get back to the business of growing our sales which is the purpose of our ads…correct? Do not take my word for this. Try it; your ads will be much more productive!
There is nothing new there, with that marketing philosophy for us longtime marketing pros but still many do not follow what they know is a common sense rule of PR. The message has to be seen by the targeted viewer before it can work for you and your client. For example, once you know where you will show your commercial then you can create the best commercial for that particular audience.
So let’s for this discussion say you have done all of that; you crafted your great commercial, one that will get the attention of the ideal customer whom you wish to service or your client’s targeted customer.
Without getting political now, I want to ask what you are thinking when you choose to air your commercial, the one you put days, months and lots of late night hours creating and testing and tweaking to perfection… on a news show or station that covers mainly negative news? I say let’s not get political here because my thought process is that business is business. It does not matter what political party you or your business is known for favoring, your company needs customers and clients so seriously if you are picking one station over another because you feel one station favors a certain political slant (and many of you are doing just that) then are you not alienating or at least risking annoying the other half of the voters?
Some may say you have to stick up for what you believe in but companies are supposed to not discriminate against customers, such as by charging anyone who wears a t-shirt or hat for the political party they do not like, a higher price for a mug of beer or a hamburger or for instance a bank not approving loans for members of a political party they do not agree with.
This last election was very close and passions still run strong. If your ads are only appearing on certain. politically biased stations then you are losing sales, period! But it gets worst…
What I really want to talk about is that many of you have stockholders who deserve better but it is even more than that…
Your employees are counting on you to get more business so they get a raise once in a while and have a chance to be promoted too. Realize everyone who worked hard on your commercial campaign has a stake in its success. Now realize that when you choose a news station to air your finished commercial on that airs mostly negative news, your advertisements are being shown to audiences that have just watched and been put into a depression state of mind.
Regardless of what political party you support, I want you to ask yourself who goes shopping after hearing and seeing a half hour of negative news? Are your customers or clients being put into a buying, spending mood by all the nasty, political rhetoric they just watched. NO THEY ARE NOT!
Trust me, studies show that viewers who are angry, are not even paying attention to your commercials. Are people tuning out and missing your commercials all together because your commercial got aired during an episode or debate the public is already mostly played out on?
Put your political views aside and think like a business professional. Are you or your client going to have a much better chance of gaining a new customer when that customer has been put into a great mood or a bad mood or worrisome mood? Weigh in #Marketers #entrepreneurs #businessleaders #bizowners #managers #promoters #advertisers #salesprofessionals
But pleased let’s keep the names of particular #news stations that you feel are #fakenews out of your comments and lets not point our fingers at any one news station. This issues are; will advertising on a platform that puts the audience in a great mood affect sales positively? I believe it does, and very much so!
Plus are those business leaders who are supporting stations that are mostly negative with their news coverage and programing, losing a lot of potential #sales #customers and #clients I believe that they are. I feel, where you advertise is one of the most crucial decisions that a company makes possible more powerful than the actual message being presented in the ads. But I would love to hear your take on this.
Those who do not feel it matters much I suggest you test your theory out. I would love to hear the results of those tests. Happy people go out and spend! Depressed, angry, mad, worried, sad people do not rush out into the public to go shopping as much as a person who feels good about them self and their local community and likes the world in general. What do you think?
Perhaps it is time we all start advertising on happier news stations and get back to the business of growing our sales which is the purpose of our ads…correct? Do not take my word for this. Try it; your ads will be much more productive!
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