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What Makes a Good Ad?

1/22/2025

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Does your style of doing business match your goals?
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What wording actually helps spread your message fast and far? ...What gets folks sharing your links? ...What gets your phone ringing with orders and requests for more information?

Do you feel enthusiastic when you launch your new ad campaigns or nervous?

TIP: Biznes Copy & Ad Strategy that appeals to the intelligence of your most usual buyer type, gets you more attention and better results than say, leading with words like; "FREE!" or 'This is HOT' or over used sayings like, "Find out why my customers keep coming back."


When we think of Marketing Advertising and Promotion offline such as, on the radio, on television, in newspapers or in magazines, or online too, we realize immediately that what works for one company won’t work for all others.

Each business entity is unique, as are its customers and its particular situation. At the time in question a competitor may be launching a PR stunt or having a Sale that your company or brand must counter. Plus, every company has different needs and assets. Those needs and your particular strengths too are constantly changing.

Your advertising should be designed to achieve your goals in the least expensive way. So, first think hard about what you attempting to do with your ad?

Next, figure out a few ways that can get the job done FAST!


For Example: Which are you working most on in order to increase your profits?
A) Finding more leads and thus signing more clients.
B) Getting BETTER Leads so a higher percentage of leads turn into actual paying clients.
C) Adding a new service thus gaining more clients and more sales.
D) Making your services better so you can charge more for what you already sell, thus making more profit.
E) Do you need to get the word out that you are Streamlining Operations to make workflow easier and costs of production and delivery less expensive so you can pass the savings on to your customers via lower pricing which will entice them to order more and thus bring in more profits.

Each of these situations and goals will require a different Ad Method. But your brand image must project the same ideals!

Tell us in a comment about an advertisement you saw recently that left a good impression on you.

Did the ad convince you to actually purchase from the advertiser?

Why or why not?


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