All Businesses Need Quality Leads
by Stu Leventhal (Guru Marketing Tips - Author)
Leads give your sales team someone to pitch to. Leads should be better than just calling on names on a list.
Leads need to be qualified before a sales person takes action because; time is money. You do not want your sales people to waste valuable time on shady leads that never result in sales.
Leads need to be qualified before a sales person takes action because; time is money. You do not want your sales people to waste valuable time on shady leads that never result in sales.
What Exactly Are the Best Type of Leads?
The 12 Best Places to Get Reliable Serious Leads Are From:
- Your Past Happy Clients
- Business Associates With Great Reputations
- Friends and Family
- Neighbors
- Your Suppliers
- The Service Professionals You Use - Your; Lawyer, Accountant, Insurance Agent...
- Networking a Events like Trade Shows
- One's Blog, Podcast, Social Media Conversations or by hosting an informative webinar
- Lead Capture Strategies Like Free Offers Throughout One's Website
- Paid Advertising; Radio and TV Commercials, Newspaper Ads, Direct Mail Campaigns
- PPC or Pay Per Click, Online Advertising.
- Emailing Promotional Materials and Sales Pitches
P.S. Telemarketing still works!
Know that how you go about searching for leads usually depends on the industry in which you work. For example, large insurance companies and banks do a lot of snail mail (junk mail). It works for them and they have the big budgets to afford to mail lots of post cards and pamphlets and special one time offers.
A computer startup would probably do much better by attending a techie trade show full of computer fanatics or by renting a booth at a new tech expo.
How To Tell What Strategy Gets You the Best Leads
I usually recommend testing a lot of marketing lead generation ideas. You evaluate the lead generating tactic by figuring out how much it costs you to get one new lead, while using a particular technique.
The best lead getting ideas are the ones that cost you the least per lead. So how much did that radio ad cost and how many leads did you get?
How many of those leads actually bought something from you or hired you? Next, do the math and figure out how much it costs you to get one lead via a radio ad. Does it cost you more per lead if you take an ad in the news paper? How about a pay per click ad on Google Search?
Well of course you know I am going to advice you to put more money into the lead gen method that gets you the most leads for your money. The questions though are, how well designed was that poor performing radio ad? Was it aired on a good radio station...for selling your product?
What if you added a celebrity to the commercial? Would making the radio ad funnier get better results?
So you see evaluating and testing your lead generation activities is not always about the math. Being extra creative can get you leads...on any marketing platform!
The best lead getting ideas are the ones that cost you the least per lead. So how much did that radio ad cost and how many leads did you get?
How many of those leads actually bought something from you or hired you? Next, do the math and figure out how much it costs you to get one lead via a radio ad. Does it cost you more per lead if you take an ad in the news paper? How about a pay per click ad on Google Search?
Well of course you know I am going to advice you to put more money into the lead gen method that gets you the most leads for your money. The questions though are, how well designed was that poor performing radio ad? Was it aired on a good radio station...for selling your product?
What if you added a celebrity to the commercial? Would making the radio ad funnier get better results?
So you see evaluating and testing your lead generation activities is not always about the math. Being extra creative can get you leads...on any marketing platform!
RSS Feed