What Gets a Digitally Suave Realtor Noticed?
By Gerri Leventhal – Find NJ House
- Celebrity Real Estate News – People want to know how their favorite celebs live. Celebrity news and info gets people to your blog and gets them sharing your social media posts. Sure, you want to sell your local properties but you also need links to your website if your site is going to rank in Google search. You want site visitors and people discussing your latest posts too. so therefore you post about popular topics and celeb news has always been a hot topic that gets plenty of participation, comments and valuable LINKS!
- Writing about, photographing and making videos that show Mansions and impressive architecture, back yard patios and in ground pools - I know that most of your clients cannot afford those high price luxuries but let’s face it they still like hearing about how the other side lives. We like to imagine ourselves living the ‘born with a silver spoon’ lifestyle. Yes the idea is to get website visitors! Why else would a realtor be posting online? You want leads and clients but you have to make your website and blog and social media accounts popular first.
- Mix in some info and advice articles that show you as being a knowledgeable Realtor. Talk about local properties in a way that shows you as an expert so anyone reading your publishing will not want to hire anyone but you. You do this by showing off your talents and wisdom about locally important aspects of buying and selling property. Not every location has the same property issues. Your clients need specific information, stats and criteria that is critical for them saving money when they buy or if they are selling, helps them set the highest possible sale price with confidence.
- Beautiful photos and local videos get shared the most online. - You need your online publishing to get shared and passed around by others to gain maximum publicity for your site and blog and social media arenas. Great images rule the internet… long winded narrative writing is unfortunately considered boring by most web browsers. Know that all of your online writing must be accompanied by a great photo and preferably by a great interesting video too.
- Proper White Hat #SEO will get you more visitors without even posting another article or blog post. Are your photos optimized the way Google wants them to be, if not perhaps you need to brush up on keywording and search engine optimization. Remember it is not the so called high traffic stats that get you actual business, it is getting the visitors that you really prefer doing business with to your site that matters. Once there on your website, are they going to be willing to engage further with you?
Will new visitors call you on the phone? Why? Will some leave you comments and ask you questions that you can answer and address in a helpful way that your audience will appreciate? What are the reasons that you are giving visitors to convince your new visitors to ask you a question about local property? What motivates a new person that lands on your webpage for the very first time to give you their name and phone number or to join your discussions on Facebook or follow you on Twitter or engage on further with you on LinkedIn?
TIP: Remember that if your mission is to send visitors to your website then your website must first be set up to impress those who actually do end up going there. Why send people whom you wish to do business with, to a dysfunctional website that they will just click off of very soon? A bad website only hurts your reputation.
If you are a realtor who does not get what you feel you should be getting from your online efforts or you simply want some more industry promotion marketing tricks of the real estate trade that actually do get you more business and are easy to implement right away? Check out the realtor marketing guide books here:
Real Estate Agent Business and Marketing Library
Real Estate Agents looking for a great course for boosting your business and building your #realestatecareer
Check out the: 90 Day Comprehensive Realtor Marketing and Business Course.
Want a great realtor’s business and marketing guide book? Check my latest realtor biz book: Cyber Buzz – Online Traffic for Realtors by Gerri Leventhal
RSS Feed