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What Will Work Best for My Site?
Many of you turn to putting out volumes of stuff the marketing pros call content to make up for the lack of results from your best pieces online. What you need to do is tell more people about your great stuff and stop thinking that the more you have in cyberspace the more business you will do. Lots of junk with your e-signature on it can be doing your company and image harm.
Quality is King and Queen of online marketing.
If you do not have anything significant to say then why publish? Realize that once someone is disappointed with a post you published they will forever, instantly tune out anything else they see with your name on it. Am I being too harsh? Don’t you do just that...
You know the posts and posters to skim over on your social media group conversations. You know the annoying people commenting that are always trying to have the last word no matter how silly their debate position has been exposed as being skeptical or dubious and you click away…fast!
Well, everyone that reads your articles and your comments are already just as weary as you are. They are as suspicious of you as you are of them due to all this content marketing that is just being posted in volumes anywhere and everywhere. We have all experienced posters and online publishers trying to scam the search engine algorithms.
None of us are surprised anymore when someone leaves a post, comment on a blog simply because they hope the back-link will somehow mystically raise one of their website’s pages ranking for a particular keyword phrase. We all know instantly web publishing that is there for search engines and not us.
Oh, I get it. Ranking for that desired keyword or short statement or for a question that is popular with searchers can bring you loads of business…for FREE! So you think trying anything is worth the attempt. Bad publishing is a negative, a black mark on you and your brand. Silly videos if they entertain are a treasure but poorly created videos just to have a video does your brand damage…period.
Know that we all cannot be great at video and writing articles and answering questions; plus be great at managing one’s business too. I know plenty of writers who will out write you because they have studied writing and have tried and tested many methods of copy styles. They know persuasion theory for business growing purposes because their commissions demand they learned how to pitch better if they were going to survive in their professions. Their experience tells them how to beat your particular kind of competition. They have honed their craft and know exactly what works and what does not with various audience types.
The good news is that you know your business, like no one else does. You also understand why your customers love you.
Know that the best copywriters in the world cannot beat you because you have been living in the cauldron of your industry for a long time and you have a complete understanding of that business and everything that goes along with that business. You know your market; what works for you and what does not work for you. You also know what you are comfortable with doing. What works for others may not be perfect for you to use. You have to find your own ways.
Can you see how the best video creator cannot really hope to beat you because your video will touch the hearts and stimulate the minds of those you wish to reach due to how connected you are to your potential business prospect pools?
You know how to bond with your customers offline; so why can’t you convert your same techniques so they also work on the digital stages?
A competitor may have a better visually constructed video, using pro actors and expensive film equipment and crews but your video should talk direct to your preferred audience much better. A pro writer may write an interesting article but your article should really capture the imagination of readers.
Your readers want to hear from you. If they wanted to read literature there is plenty of literature to read online. They are interested in your take on the subject and topics that you and they both love.
Maybe you will never write like Emerson, Frost, Twain or Confucius… Still your stories will resonate with your crowd; because you are one of them!
What is holding you back from having the best blog in your market place and best website in your genre, click or niche usually is just fear of trying new stuff or a new way.
Believe me readers and web browsers like new ideas and interesting presentations. The same old same old is boring! Tell what the other sites are not telling. Speak about what everyone is thinking but not verbalizing. It is your industry; you know the problems your customers have…solve them or steer them towards finding their own solutions.
Publish stuff online that is of real value and worth your audience’s time. Who calls their work, their publishing…content? Not good artists or experts in one’s field.
You are better than content marketing. You publish real value…online and offline…in the mail or via email and even your texts should be of the highest quality being texted in your industry!
Quality sets you apart and distinguishes you.
Quality is King and Queen of online marketing.
If you do not have anything significant to say then why publish? Realize that once someone is disappointed with a post you published they will forever, instantly tune out anything else they see with your name on it. Am I being too harsh? Don’t you do just that...
You know the posts and posters to skim over on your social media group conversations. You know the annoying people commenting that are always trying to have the last word no matter how silly their debate position has been exposed as being skeptical or dubious and you click away…fast!
Well, everyone that reads your articles and your comments are already just as weary as you are. They are as suspicious of you as you are of them due to all this content marketing that is just being posted in volumes anywhere and everywhere. We have all experienced posters and online publishers trying to scam the search engine algorithms.
None of us are surprised anymore when someone leaves a post, comment on a blog simply because they hope the back-link will somehow mystically raise one of their website’s pages ranking for a particular keyword phrase. We all know instantly web publishing that is there for search engines and not us.
Oh, I get it. Ranking for that desired keyword or short statement or for a question that is popular with searchers can bring you loads of business…for FREE! So you think trying anything is worth the attempt. Bad publishing is a negative, a black mark on you and your brand. Silly videos if they entertain are a treasure but poorly created videos just to have a video does your brand damage…period.
Know that we all cannot be great at video and writing articles and answering questions; plus be great at managing one’s business too. I know plenty of writers who will out write you because they have studied writing and have tried and tested many methods of copy styles. They know persuasion theory for business growing purposes because their commissions demand they learned how to pitch better if they were going to survive in their professions. Their experience tells them how to beat your particular kind of competition. They have honed their craft and know exactly what works and what does not with various audience types.
The good news is that you know your business, like no one else does. You also understand why your customers love you.
Know that the best copywriters in the world cannot beat you because you have been living in the cauldron of your industry for a long time and you have a complete understanding of that business and everything that goes along with that business. You know your market; what works for you and what does not work for you. You also know what you are comfortable with doing. What works for others may not be perfect for you to use. You have to find your own ways.
Can you see how the best video creator cannot really hope to beat you because your video will touch the hearts and stimulate the minds of those you wish to reach due to how connected you are to your potential business prospect pools?
You know how to bond with your customers offline; so why can’t you convert your same techniques so they also work on the digital stages?
A competitor may have a better visually constructed video, using pro actors and expensive film equipment and crews but your video should talk direct to your preferred audience much better. A pro writer may write an interesting article but your article should really capture the imagination of readers.
Your readers want to hear from you. If they wanted to read literature there is plenty of literature to read online. They are interested in your take on the subject and topics that you and they both love.
Maybe you will never write like Emerson, Frost, Twain or Confucius… Still your stories will resonate with your crowd; because you are one of them!
What is holding you back from having the best blog in your market place and best website in your genre, click or niche usually is just fear of trying new stuff or a new way.
Believe me readers and web browsers like new ideas and interesting presentations. The same old same old is boring! Tell what the other sites are not telling. Speak about what everyone is thinking but not verbalizing. It is your industry; you know the problems your customers have…solve them or steer them towards finding their own solutions.
Publish stuff online that is of real value and worth your audience’s time. Who calls their work, their publishing…content? Not good artists or experts in one’s field.
You are better than content marketing. You publish real value…online and offline…in the mail or via email and even your texts should be of the highest quality being texted in your industry!
Quality sets you apart and distinguishes you.
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