The Dos and Do Nots of Using Videos for Business
By Stu Leventhal - Guru Marketing Tips Editor
People love videos because their meanings are easy to grasp and they are easier on the eyes than reading text. Videos are entertaining and take less focus and concentration to understand.
Many folks are visual learners; they need to see something to thoroughly comprehend it. This is why Videos are great for business situations; selling promoting, instructing...
But with a business video your visual show has to stay on topic or you can lose the audience. Marketing videos are usually short, similar to TV commercials, only made on a far smaller budget. You have to pack a lot of wallop into just a minute or two, sometimes less than a minute.
Often your client will be paying to air the length (time) the video takes to play. Therefore a even slightly shorter video could save a business a lot of money, when it is intended to be played and viewed on many platforms. When time is money, you want to make every second count!
The secret to video creation for business is similar to all marketing basics. You first decide on what you are trying to do; set a specific goal. Next, you look at what the competition has been doing.
You do not necessarily want to try to keep up with your competitors in a similar fashion to what they are actively engaged in. Bear in mind that video is a trendy, artsy, field. Ideally you want to be more clever and imaginative than your competitors.
When you launch a new video campaign, you want to blow everyone's mind. The competition should be blindsided and customers should be delighted. Going the extra mile to dazzle, could catch the attention of the media which will mean loads of FREE Promotion for your client!
If your video gets news coverage, that equals marketing your client did not have to buy. News is not a paid for ad! News anchors talking and joking about your newest video will sell products!
But great videos are tough to produce!
Sometimes you need a whole movie production crew to get the desired results. Paid actors may have to be auditioned. Professional scripts could have to be written. Costumes might be required. You may have to pay for, rent, an exotic location for shooting your video.
It all comes down to knowing your limitations. You need to decide on a budget and then not get carried away with spending. Ask yourself how many cameras do you need? Do you have professional video editing capabilities? Editing is the final step that brings all the hard work together.
Many folks are visual learners; they need to see something to thoroughly comprehend it. This is why Videos are great for business situations; selling promoting, instructing...
But with a business video your visual show has to stay on topic or you can lose the audience. Marketing videos are usually short, similar to TV commercials, only made on a far smaller budget. You have to pack a lot of wallop into just a minute or two, sometimes less than a minute.
Often your client will be paying to air the length (time) the video takes to play. Therefore a even slightly shorter video could save a business a lot of money, when it is intended to be played and viewed on many platforms. When time is money, you want to make every second count!
The secret to video creation for business is similar to all marketing basics. You first decide on what you are trying to do; set a specific goal. Next, you look at what the competition has been doing.
You do not necessarily want to try to keep up with your competitors in a similar fashion to what they are actively engaged in. Bear in mind that video is a trendy, artsy, field. Ideally you want to be more clever and imaginative than your competitors.
When you launch a new video campaign, you want to blow everyone's mind. The competition should be blindsided and customers should be delighted. Going the extra mile to dazzle, could catch the attention of the media which will mean loads of FREE Promotion for your client!
If your video gets news coverage, that equals marketing your client did not have to buy. News is not a paid for ad! News anchors talking and joking about your newest video will sell products!
But great videos are tough to produce!
Sometimes you need a whole movie production crew to get the desired results. Paid actors may have to be auditioned. Professional scripts could have to be written. Costumes might be required. You may have to pay for, rent, an exotic location for shooting your video.
It all comes down to knowing your limitations. You need to decide on a budget and then not get carried away with spending. Ask yourself how many cameras do you need? Do you have professional video editing capabilities? Editing is the final step that brings all the hard work together.
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