“Successful Business is always done LARGE… by HUGE BIZ THINKERS” – Stu Leventhal GURU MARKETING TIPS!
Online Guru Success
By Stu Leventhal
Offline business leaders in charge of large or small companies certainly understand the power of protecting the company brand image at all costs. Every publicity stunt, advertisement, promotional ploy is weighed from the perspective of how it will affect the public’s opinion of the company as a whole.
So, why, when we go Online are all bets are off! We seem to lose all of our money making reasoning and common business sense when the internet is added to the equation!
Most online marketing campaigns are chaotic to say the least. It is not okay to use any means possible to promote online!
You need to promote with strategies that are right for your company situation whether you are marketing online or offline. It is also no longer alright to ignore the internet! You are expected to maintain at least the minimum web real estate; a website, a blog, the popular social media accounts.
People will use the web to find out more about you and your business or your clients’ businesses. If they can’t find you fast they give up then go mingle with your competitors!
If where the search engines send people when they search for you and your type of products and services are a disgrace or confusing looking or do not function well or explain you well, your visitors judge you by that. They have nothing else to go by!
Know that whatever you publish online or off, represents you and your company! Online stuff has a far reach and long life! Your integrity and the integrity of your marketing program must be of the highest level wherever you are promoting online, offline or anywhere. Yes, social media marketing too! Internet marketing schemes do not help your company’s image; they hinder the building of the power behind your brand’s image.
Schemes slow down your company’s growth. People do not forget fast or forgive easily!
Always bear in mind that mobs like to spread misery, gossip and slander; it is much tougher to get people to back you when you are doing good works than to spread the word when you slip up!
Furthermore, quality always beats quantity when it comes to effective web property producing a healthy return on one’s investment. One’s investment meaning dollars or hours spent!
Time is money too! We have to work on things that get us the best results and that means we must be able to focus and direct our efforts.
Yes, there is an Internet Marketing Culture that has been preaching volume as the answer to web success. This ridiculous pursuit of publishing more faster is because the majority of people calling themselves internet marketers have no real, practical hands on experience with running any companies properly or successfully. They know little to nothing about making money, competing in a market place, raising one's profits, lowering production costs, selling, partnering or creating successful ads or writing promotional, persuasive, intelligent copy.
Self titled geniuses abound especially online but they cannot teach what they know nothing about and have never done! It is easy to preach the newest I-techie stuff which is fine for fast speed but can they tell you how to relate the technology to the present business selling world or specifically to your customers and web content consuming audiences.
When what these self proclaimed business experts are preaching to you does not work for you; they always tell you that it is your own fault! You gave up too soon! Volume, volume, volume! Keep going, you’ll see, it will kick in soon.
“Post more and publish more!” They advise. “Create more, more, more and eventually you will start making money…If you are not making money then you just are not posting enough!” As if a crappy marketing, ad or promotional method will miraculously just start working someday in the future, all on its own!
Posting more of something that is already not being received well by your cyber audience is almost always going to damage your company or your client’s company and will impede sales not grow sales.
If you cannot make money with what you are already doing then you need to rethink and improve what you have already started, not start another hair brain project again and again and again! Why increase the volume of what is not working? You’ve tried it and proved it stinks! Fix it or move on!
Good business writing and copy writing sells; it does not need gadgetry! Great copy is the gadgetry! Great copy writing produces magic all by itself! Stop running in place like a gerbil on an exercise wheel!
You can make money and have real results with any type of web marketing you choose if you take the time to learn how it works and do it right. What basic principles does your method use to catch the eye? What is the tactic that persuades? Analyze your strategy. Look over every aspect of what you are doing. Spruce up the sloppy stuff. Write clearer text. Upgrade your photography. Does your website load fast when someone first lands there? If not, find out why!
Right now you need to look over the web property you have, as if you are an unbiased visitor and then determine what is good web content and what stinks!
Do not scrap anything that stinks yet. Why don’t scrap? Because, if you have people linking to the stuff you scrap; you will lose all those links, link juice, SEO and anyone who would have followed those links to your pages or posts are lost. Later I will tell you how to redirect the traffic the right way so your links stay live and people are funneled to a better performing web property you own or manage.
But to be honest, at this point, any web effort you have up online that is not performing can be redesigned easily to better perform without losing any links. So, step one to building a cyberspace kingdom is finding out what is good and what is not. Step two is fixing what is broke instead of scrapping it. Scrutinize it, get some objective opinions and then make it better! It is faster and easier to fix and improve than to delete things and start over from scratch!
We first need to build a solid base and get it performing then we expand!
Step one is to take stock of all your web real estate. Make a list and then detail that list. If you are like most small businesses you already have figured out you need a YouTube account with some amateurish videos posted on it. You need a Pinterest account with some pin boards of photos pertaining to your industry and to your customers’ lifestyles and images chronicling your company’s activities, message and journey.
You need a micro blog; Twitter for announcing things and you need a Facebook account. This is besides your main website and blog.
Now chose one thing to perfect. Yes just one! Pick a social media account or maybe you like taking photos so you want to master Pinterest or if videos are your thing then YouTube would be the social site to learn.
Know that if you cannot learn and master one marketing method, how can you expect yourself to master multiple marketing methods? Managing a whole slew of poorly performing social media accounts is more of an embarrassment than a plus! But, how many people do you know who are great at photography and videography and writing and tech suave too? NONE!
The web is full of promotional opportunity but you cannot just jump from one to another trying each out then moving on. It is not a treasure search. We are building something worthwhile, not a house of cards. You are not hoping to stumble into your fortune; you are a business pro who competes to win!
Give yourself and your company the Entrepreneurial Advantage...
“Small Business… What’s that?”
– Stu Leventhal GURU MARKETING TIPS “Entrepreneurs always… DREAM BIG!
Read GURU MARKETING TIPS by Stu Leventhal
You too can become an Online Offline Web Champion!
By Stu Leventhal
Offline business leaders in charge of large or small companies certainly understand the power of protecting the company brand image at all costs. Every publicity stunt, advertisement, promotional ploy is weighed from the perspective of how it will affect the public’s opinion of the company as a whole.
So, why, when we go Online are all bets are off! We seem to lose all of our money making reasoning and common business sense when the internet is added to the equation!
Most online marketing campaigns are chaotic to say the least. It is not okay to use any means possible to promote online!
You need to promote with strategies that are right for your company situation whether you are marketing online or offline. It is also no longer alright to ignore the internet! You are expected to maintain at least the minimum web real estate; a website, a blog, the popular social media accounts.
People will use the web to find out more about you and your business or your clients’ businesses. If they can’t find you fast they give up then go mingle with your competitors!
If where the search engines send people when they search for you and your type of products and services are a disgrace or confusing looking or do not function well or explain you well, your visitors judge you by that. They have nothing else to go by!
Know that whatever you publish online or off, represents you and your company! Online stuff has a far reach and long life! Your integrity and the integrity of your marketing program must be of the highest level wherever you are promoting online, offline or anywhere. Yes, social media marketing too! Internet marketing schemes do not help your company’s image; they hinder the building of the power behind your brand’s image.
Schemes slow down your company’s growth. People do not forget fast or forgive easily!
Always bear in mind that mobs like to spread misery, gossip and slander; it is much tougher to get people to back you when you are doing good works than to spread the word when you slip up!
Furthermore, quality always beats quantity when it comes to effective web property producing a healthy return on one’s investment. One’s investment meaning dollars or hours spent!
Time is money too! We have to work on things that get us the best results and that means we must be able to focus and direct our efforts.
Yes, there is an Internet Marketing Culture that has been preaching volume as the answer to web success. This ridiculous pursuit of publishing more faster is because the majority of people calling themselves internet marketers have no real, practical hands on experience with running any companies properly or successfully. They know little to nothing about making money, competing in a market place, raising one's profits, lowering production costs, selling, partnering or creating successful ads or writing promotional, persuasive, intelligent copy.
Self titled geniuses abound especially online but they cannot teach what they know nothing about and have never done! It is easy to preach the newest I-techie stuff which is fine for fast speed but can they tell you how to relate the technology to the present business selling world or specifically to your customers and web content consuming audiences.
When what these self proclaimed business experts are preaching to you does not work for you; they always tell you that it is your own fault! You gave up too soon! Volume, volume, volume! Keep going, you’ll see, it will kick in soon.
“Post more and publish more!” They advise. “Create more, more, more and eventually you will start making money…If you are not making money then you just are not posting enough!” As if a crappy marketing, ad or promotional method will miraculously just start working someday in the future, all on its own!
Posting more of something that is already not being received well by your cyber audience is almost always going to damage your company or your client’s company and will impede sales not grow sales.
If you cannot make money with what you are already doing then you need to rethink and improve what you have already started, not start another hair brain project again and again and again! Why increase the volume of what is not working? You’ve tried it and proved it stinks! Fix it or move on!
Good business writing and copy writing sells; it does not need gadgetry! Great copy is the gadgetry! Great copy writing produces magic all by itself! Stop running in place like a gerbil on an exercise wheel!
You can make money and have real results with any type of web marketing you choose if you take the time to learn how it works and do it right. What basic principles does your method use to catch the eye? What is the tactic that persuades? Analyze your strategy. Look over every aspect of what you are doing. Spruce up the sloppy stuff. Write clearer text. Upgrade your photography. Does your website load fast when someone first lands there? If not, find out why!
Right now you need to look over the web property you have, as if you are an unbiased visitor and then determine what is good web content and what stinks!
Do not scrap anything that stinks yet. Why don’t scrap? Because, if you have people linking to the stuff you scrap; you will lose all those links, link juice, SEO and anyone who would have followed those links to your pages or posts are lost. Later I will tell you how to redirect the traffic the right way so your links stay live and people are funneled to a better performing web property you own or manage.
But to be honest, at this point, any web effort you have up online that is not performing can be redesigned easily to better perform without losing any links. So, step one to building a cyberspace kingdom is finding out what is good and what is not. Step two is fixing what is broke instead of scrapping it. Scrutinize it, get some objective opinions and then make it better! It is faster and easier to fix and improve than to delete things and start over from scratch!
We first need to build a solid base and get it performing then we expand!
Step one is to take stock of all your web real estate. Make a list and then detail that list. If you are like most small businesses you already have figured out you need a YouTube account with some amateurish videos posted on it. You need a Pinterest account with some pin boards of photos pertaining to your industry and to your customers’ lifestyles and images chronicling your company’s activities, message and journey.
You need a micro blog; Twitter for announcing things and you need a Facebook account. This is besides your main website and blog.
Now chose one thing to perfect. Yes just one! Pick a social media account or maybe you like taking photos so you want to master Pinterest or if videos are your thing then YouTube would be the social site to learn.
Know that if you cannot learn and master one marketing method, how can you expect yourself to master multiple marketing methods? Managing a whole slew of poorly performing social media accounts is more of an embarrassment than a plus! But, how many people do you know who are great at photography and videography and writing and tech suave too? NONE!
The web is full of promotional opportunity but you cannot just jump from one to another trying each out then moving on. It is not a treasure search. We are building something worthwhile, not a house of cards. You are not hoping to stumble into your fortune; you are a business pro who competes to win!
Give yourself and your company the Entrepreneurial Advantage...
“Small Business… What’s that?”
– Stu Leventhal GURU MARKETING TIPS “Entrepreneurs always… DREAM BIG!
Read GURU MARKETING TIPS by Stu Leventhal
You too can become an Online Offline Web Champion!
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