STAKING YOUR CLAIM IN CYBERSPACE
By Stu Leventhal
You probably already play around online a few times a day; researching stuff, using the many convenient, communication capabilities to connect with friends to send and receive messages. You talk the tech talk because being a techie is in vogue! Anyone who is anyone knows about tech gadgets!
Do you have a website, blog, some social media accounts? Are they personal web real estate or company web property? Are your web properties being managed for free? Did it cost you money to set them up?
If you set up your web real estate by yourself for free then you may be taking your hard work for granted. We often under value our own time spent working, especially when working online. We consider it free if we did it our self, no matter how many hours it took us to accomplish! This is a big mistake; you could have been working on something else, earning a salary!
Pay yourself for time spent building your web real estate. What I mean by this is, make sure your web real estate earns you money. Whether you run a blog, a website or a social media campaign combining and entwining your Pinterest, Twitter, Facebook, YouTube and other social accounts; if you are spending time working at it then it needs to be kicking back some money to warrant your efforts! START HOLDING YOUR WEB REAL ESTATE ACCOUNTABLE!
Step one to building a Cyberspace play-land is setting up analytics. You must monitor what web property is successful and what is wasted space! Otherwise you will spend your time online chasing rainbows.
How do you know what web strategy to repeat if you are unsure what is working for you? How do you give your loyal audience and fans more of what they love if you do not know what they love? Chances are, without great analytical web data you are posting and publishing a lot of stuff no one likes or cares about!
Many feel it is okay to start a blog then leave it in cyberspace, unmanned, unmanaged for months. Know that your poor efforts are killing your good efforts! You have a rep and street cred online! The techies who like your good stuff will find your lame stuff too! Let's fix that dead weight!
The guru key to building a digital empire lies with identifying your junky work and then improving it.
I am not suggesting that you scrap your poor performing cyber efforts. I do want you to know exactly what sites, pages and posts, photos and video are doing their jobs and which are not. The key is not to keep scraping the bad then replacing it with more of the good; it is a little bit more complicated than that. If you keep deleting your bad performing stuff you then have to create something entirely new to take its place. Can you see how that becomes like running on a tread mill and going no place fast?
The recipe for building a huge cyber community online requires you to try stuff that may not work. You should be trying out lots of stuff that is failing otherwise how will you uncover the magic that works for your situation and fan base?
The blue print for cyber success is you make the best decision you can when you try something new out and of course always put your best effort into it. Give your idea a chance to take hold. There was once some reason you thought even your worst idea was a great idea. So, now let’s find out why those bad plans are not working out like we dreamed they would...then we'll fix them!
Always act! Act! ACT!
Why not error on the side of caution? Because caution was yesteryears method!
Our business suave predecessors did not have the super fast, digital arena and speedy, efficient high tech tools we have now. When you error, you have the capability to know about your mistake immediately. You also have the means to make some super fast, adjustments to instantly turn things around so you are heading, once again, back towards a win!
There you have it; if you are not taking advantage of the super fast tools and easy to operate gadgets at your disposal you are not working modernly enough. Success is all about time; speeding things up! Speed is the edge that technology gives us; use the speed that is at your finger tips!
So, back to the cyber empire blueprint…
Take your best shot with whatever you are trying to do! In fact take a few best shots. There is no need to worry if your ideas are perfect; we are going to make them perfect as we go along!
You make a decision that is meant to move your company or personal situation forward. You act and put your decision into play. You monitor that decision then fast determine what is working and what is not. You fix what is not working by looking over your analytic data and then again making the best decisions you can come up with for improving your original ideas.
Again you put your theory to the test! Again you look over the data then again you adjust to try to improve more.
Guru Marketers and Guru managers do not re-invent the wheel or have panic attacks when our biz ideas do not perform. We fix them! IMPROVE!
It all begins with having a way to monitor everything you put your time into doing online. That is the key. The tech is there for you to implement. There can be no guessing as to what is working and what is not! You need to be able to see the results on charts and in numbers to know what to fix and where to put your energy.
Stop scraping projects, stop firing people then hiring and having to retrain, stop having to start all over again from the beginning! Get off your marketing and management tread mills!
Start using the amazing business advantages that are available to you; speed, access to info, data and performance analytic stats and fast communication gadgetry! Now let’s start building our cyberspace empire!
By Stu Leventhal
You probably already play around online a few times a day; researching stuff, using the many convenient, communication capabilities to connect with friends to send and receive messages. You talk the tech talk because being a techie is in vogue! Anyone who is anyone knows about tech gadgets!
Do you have a website, blog, some social media accounts? Are they personal web real estate or company web property? Are your web properties being managed for free? Did it cost you money to set them up?
If you set up your web real estate by yourself for free then you may be taking your hard work for granted. We often under value our own time spent working, especially when working online. We consider it free if we did it our self, no matter how many hours it took us to accomplish! This is a big mistake; you could have been working on something else, earning a salary!
Pay yourself for time spent building your web real estate. What I mean by this is, make sure your web real estate earns you money. Whether you run a blog, a website or a social media campaign combining and entwining your Pinterest, Twitter, Facebook, YouTube and other social accounts; if you are spending time working at it then it needs to be kicking back some money to warrant your efforts! START HOLDING YOUR WEB REAL ESTATE ACCOUNTABLE!
Step one to building a Cyberspace play-land is setting up analytics. You must monitor what web property is successful and what is wasted space! Otherwise you will spend your time online chasing rainbows.
How do you know what web strategy to repeat if you are unsure what is working for you? How do you give your loyal audience and fans more of what they love if you do not know what they love? Chances are, without great analytical web data you are posting and publishing a lot of stuff no one likes or cares about!
Many feel it is okay to start a blog then leave it in cyberspace, unmanned, unmanaged for months. Know that your poor efforts are killing your good efforts! You have a rep and street cred online! The techies who like your good stuff will find your lame stuff too! Let's fix that dead weight!
The guru key to building a digital empire lies with identifying your junky work and then improving it.
I am not suggesting that you scrap your poor performing cyber efforts. I do want you to know exactly what sites, pages and posts, photos and video are doing their jobs and which are not. The key is not to keep scraping the bad then replacing it with more of the good; it is a little bit more complicated than that. If you keep deleting your bad performing stuff you then have to create something entirely new to take its place. Can you see how that becomes like running on a tread mill and going no place fast?
The recipe for building a huge cyber community online requires you to try stuff that may not work. You should be trying out lots of stuff that is failing otherwise how will you uncover the magic that works for your situation and fan base?
The blue print for cyber success is you make the best decision you can when you try something new out and of course always put your best effort into it. Give your idea a chance to take hold. There was once some reason you thought even your worst idea was a great idea. So, now let’s find out why those bad plans are not working out like we dreamed they would...then we'll fix them!
Always act! Act! ACT!
Why not error on the side of caution? Because caution was yesteryears method!
Our business suave predecessors did not have the super fast, digital arena and speedy, efficient high tech tools we have now. When you error, you have the capability to know about your mistake immediately. You also have the means to make some super fast, adjustments to instantly turn things around so you are heading, once again, back towards a win!
There you have it; if you are not taking advantage of the super fast tools and easy to operate gadgets at your disposal you are not working modernly enough. Success is all about time; speeding things up! Speed is the edge that technology gives us; use the speed that is at your finger tips!
So, back to the cyber empire blueprint…
Take your best shot with whatever you are trying to do! In fact take a few best shots. There is no need to worry if your ideas are perfect; we are going to make them perfect as we go along!
You make a decision that is meant to move your company or personal situation forward. You act and put your decision into play. You monitor that decision then fast determine what is working and what is not. You fix what is not working by looking over your analytic data and then again making the best decisions you can come up with for improving your original ideas.
Again you put your theory to the test! Again you look over the data then again you adjust to try to improve more.
Guru Marketers and Guru managers do not re-invent the wheel or have panic attacks when our biz ideas do not perform. We fix them! IMPROVE!
It all begins with having a way to monitor everything you put your time into doing online. That is the key. The tech is there for you to implement. There can be no guessing as to what is working and what is not! You need to be able to see the results on charts and in numbers to know what to fix and where to put your energy.
Stop scraping projects, stop firing people then hiring and having to retrain, stop having to start all over again from the beginning! Get off your marketing and management tread mills!
Start using the amazing business advantages that are available to you; speed, access to info, data and performance analytic stats and fast communication gadgetry! Now let’s start building our cyberspace empire!
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