The Art of Selling
by Stu Leventhal - Guru Marketing Tips!
Selling, promoting, pitching, convincing, persuading... Sales drive the economies of the world!
But how is it done? What traits does a great sales person need to succeed? Are there ways to make a salesman or sales woman better.
Plenty of people (smart business owners and top managers) feel the great sales pros are born with the gift. If you want the very best sales professionals on your team you have to look for the naturals. Many claim sales can't be taught, not at the expert level.
I think it is easy to help sales personnel to sell more. I say you can mentor novice sales people to stardom.
You certainly can measure your sales training efforts. Did sales go up after your inspiring speech? If role playing exercises increase sales then role playing works! Do more role playing! Practice makes perfect.
There is a mystique surrounding the art of the sale... Top sales pros themselves will tell others that they do not really know why they can sell more than their coworkers.
Salesmanship is not luck it is a skill and a very valuable skill to master.
One thing any sales person needs to get used to is constant rejection. Sales people get told no...a lot! Not everyone is made to handle hearing NO! Over and over again...NO! Not now! Go away! Sales people get doors slammed in their face and phones hung up on them; that can take a toll on a person's psych.
Business owners and managers should recognize that a great sales person is worth their weight in gold!
Salesmanship is a fascinating subject to decipher. We shall delve further into salesmanship in our next posts.
But how is it done? What traits does a great sales person need to succeed? Are there ways to make a salesman or sales woman better.
Plenty of people (smart business owners and top managers) feel the great sales pros are born with the gift. If you want the very best sales professionals on your team you have to look for the naturals. Many claim sales can't be taught, not at the expert level.
I think it is easy to help sales personnel to sell more. I say you can mentor novice sales people to stardom.
You certainly can measure your sales training efforts. Did sales go up after your inspiring speech? If role playing exercises increase sales then role playing works! Do more role playing! Practice makes perfect.
There is a mystique surrounding the art of the sale... Top sales pros themselves will tell others that they do not really know why they can sell more than their coworkers.
Salesmanship is not luck it is a skill and a very valuable skill to master.
One thing any sales person needs to get used to is constant rejection. Sales people get told no...a lot! Not everyone is made to handle hearing NO! Over and over again...NO! Not now! Go away! Sales people get doors slammed in their face and phones hung up on them; that can take a toll on a person's psych.
Business owners and managers should recognize that a great sales person is worth their weight in gold!
Salesmanship is a fascinating subject to decipher. We shall delve further into salesmanship in our next posts.
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